1. Consumer Products
In-Depth Report Series
Professional Oral Care USA
1st Edition
To Be Published 4th Quarter 2013
Base Year: 2013
This report will provide a comprehensive assessment of the U.S.
market for professional oral care products used and sold to consumers
through dental professional offices. The findings of the study will be
based on a combination of structured surveys with dental profes-
sionals, as well as in-depth interviews conducted by Kline’s experts
with manufacturers, marketers, trade associations, and others
knowledgeable on the industry. This report will focus on key trends,
developments, challenges, business opportunities, new technologies,
new product activity, and will offer insights and information on the
following:
Market size and growth
Sales of leading companies and brands
In-office vs. take-home use of professional oral care products
Dental professionals’ perceptions of professional oral care
services and products
Understanding of dental professionals’ interests and unmet needs
Market forecasts and expected future trends
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Report #Y741 | © 2013 Kline & Company, Inc.

2. Professional Oral Care USA
Report Scope
Professional Oral Care USA will be an extensive industry resource to be used by marketing and other executives in
the professional oral care market for competitive analysis, market investigation, business planning, and
understanding dental professionals’ interests, needs, and perceptions of professional oral care products.
This is the first edition of this study, and it will provide a combination of dental professional insights, as well as
market size data for approximately 10 categories of professional oral care products. Included in this report will be
only professional oral care products. The report will include in-office vs. take-home use for these products. This
report will exclude consumer oral care products sold at mass retail outlets, such as drug stores, mass merchan-
disers, food stores, warehouse clubs, online, and other retail outlets.
Key Benefits
Subscribers to Professional Oral Care USA will be afforded the following benefits:
Access to a comprehensive, independent source of information and insights on the U.S. professional oral care
market
Access to accurate sales data through professional outlets based on primary research with knowledgeable
industry participants
A source of valuable competitive information and intelligence
Indentify potential acquisition candidates in the professional oral care market
Understand key industry trends that may impact your categories/brands
Learn first-hand insights from dental professionals about your categories/brands
Discover dental professionals’ unmet needs for professional oral care products
Charter subscribers will be given the opportunity to review and provide input on dental professional survey
before it is fielded
Gain knowledge on expected future trends, new technologies, and market forecasts
www.KlineGroup.com Report #Y741 | © 2013 Kline & Company, Inc.

3. Professional Oral Care USA
Tentative Report Contents
1. Introduction
2. Executive Summary
An executive briefing covering market developments, the impact of key trends and issues in the professional oral care mar-
ket, and future implications for industry players.
3. Dental Professional Research
Summarizes results of structured surveys conducted with dental professionals including general dentists, family dentists,
cosmetic dentists, dental hygienists, orthodontists, and periodontists.
4. Market Analysis
Provides insightful analysis of the categories shown in Table 1 and the brands and companies shown in Table 2 below, includ-
ing category trends and developments, brand and company sales, market shares, assessment of new product activity and
new technologies, brief company profiles, and a future outlook.
Table 1: Categories
Dental gels
Dental floss
Fluoride therapy products
Mouthwashes and rinses
Toothbrushes (manual)
Table 2: Companies and Brands
Toothbrushes (powered and specialty)
Toothpastes Company Brand(s)
Whitening/bleaching
Church & Dwight Arm & Hammer, Spinbrush
Laser bleaching
Colgate Palmolive Colgate, Phos Flur
Laser whitening
DenTek DenTek
Discus Dental Brite Smile
Dr. Fresh Reach manual toothbrushes
Evolve Dental Technologies Kor Whitening
GlaxoSmithKline Aquafresh, Biotene, Sensodyne
Groman Dental Prophy Master
Johnson & Johnson Listerine, Reach floss
Oral Bio Tech CariFree
Perio Protect Perio Protect
PerioSciences AO Provantage
Philips Zoom, Sonicare
Procter & Gamble Crest, Oral B
Ultradent Opalescence, Xylishield
WaterPik WaterPik fluoride
NOTE: The dental professional structured survey, categories, companies and brands to be analyzed are
tentative, may change, and are subject to input from charter subscribers.
www.KlineGroup.com Report #Y741 | © 2013 Kline & Company, Inc.

4. Professional Oral Care USA
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to
ensure that the foundation of business intelligence and insights is accurate, current, and reliable.
Primary research will comprise the bulk of the overall research methodology for this report. Kline will conduct
approximately 300 structured surveys online with dental professionals including general dentists, family dentists,
cosmetic dentists, dental hygienists, orthodontists, and periodontists. Aside from structured surveys with profes-
sionals, Kline’s professional staff of industry experts will conduct in-depth discussions and personal interviews with
a wide range of knowledgeable industry participants and opinion leaders, including manufacturers and marketers of
professional oral care products and other knowledgeable industry sources. The combined insights from both oral
care professionals and knowledgeable business participants results in a report with unmatched information and
insights. This approach has proven to be the most effective and reliable approach to obtaining accurate market
data, capturing expert insights, and identifying business opportunities.
In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product
literature and price lists; a search of recent trade and technical literature, company filings, and other public sources.
Credentials Recently published or in-progress research for the
Consumer Products industry includes:
Kline is a worldwide consulting and research firm dedicated to
providing the kind of insight and knowledge that helps companies Professional Skin Care
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consulting and market research needs of organizations in the
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industries for over 50 years.
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Kline's research and consulting services extend across the entire Natural Personal Care
personal care value chain. Our solutions have helped clients Male Grooming
develop better ways to create and profit from new business
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opportunities, respond to competitive and economic threats,
improve productivity, achieve sustainable growth, and optimize
performance. Kline provides clients with facts, forecasts, and recommendations based solidly on the realities of the
market.
Our market research reports and services are designed to provide subscribers with a deeper understanding of their
markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they
often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as
their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
at www.KlineGroup.com, or contact us at any of our regional offices listed below.
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www.KlineGroup.com Report #Y741 | © 2013 Kline & Company, Inc.