KMA and NewGator present ways to enable social capabilities within your SharePoint Communities

1. Webinar Series
April 20, 2011
How to Enable “Social” in Your SharePoint Communities
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Participant Passcode: 15274468#
Presented by:

2. Webinar Series
April 20, 2011
How to Enable “Social” in Your SharePoint Communities
Presented by:

3. Housekeeping Items
• Experiencing Issues?
• Change color of your seat to RED
• Questions for Speakers?
• Submit questions during webinar
• Twitter Discussion
• #kmasp
• Feedback
• Webinar Feedback
• Next Steps/Moving Forward
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4. ABOUT KMA
• Founded in 1995, focused on New England
• 25 employees, technical DNA
• Industries: Professional Services, Life Sciences
& Financial Services
• Technologies:
• SharePoint, SQL Server, Office, and Visual
Studio.NET
• Specialties:
• Collaboration: Portals, Websites, Communities
and Content Management
• Insight: Enterprise Search and Business
Intelligence
• Productivity: Forms, Workflow, Office Client
Customization
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5. About the Speakers – Mike Gilronan
• Partner at KMA
• Focused on Business Decision Maker point of
view
• “recovering” CPA, active PMP, all-around
process geek
• 20 years of experience in IT and Professional
Services
• Exceedingly social:
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6. About the Speakers – Rich Blank
• Solutions Engineer @NewsGator
• 15 years of experience in collaboration,
ECM, and social computing
• Recognized expert blogger on AIIM.org
SharePoint community
• Regular contributor to CMSWire.com
Connect: about.me/richblank • Previous management & technology
consulting roles at IBM and EMC.
• MBA, PMP, Six Sigma Green Belt Certified
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7. Agenda
• Why social computing matters
• How SharePoint 2010 supports social computing
• How NewsGator takes SharePoint to the next level
• Questions & Answers
• Summary, resources and next steps
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8. Chapter 1: Why Social Computing Matters
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9. Let’s Be Clear on What We Mean…
• Enterprise Social
Computing
• Enterprise Social
Software
• Enterprise 2.0
• Communities
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10. Definitions
“Enterprise social software (also known as or regarded as a major component of
Enterprise 2.0), comprises social software as used in "enterprise" (business/commercial)
contexts.…In contrast to traditional enterprise software, which imposes structure prior to
use, enterprise social software tends to encourage use prior to providing structure.”
-- Source: Wikipedia, emphasis mine
Enterprise 2.0 is defined as "a system of web-based technologies that provide rapid and
agile collaboration, information sharing, emergence and integration capabilities in the
extended enterprise."
-- Source: Carl Frappaolo and Dan Keldsen, for Association for Information and Image
Management (AIIM)
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11. Why Does it Matter? From McKinsey…
“Web 2.0 also seems to promote significantly more flexible
processes at internally networked organizations. Respondents
say that information is shared more readily and less
hierarchically, collaboration across organizational silos is more
common, and tasks are more often tackled in a project-based
fashion.“
-- Source: McKinsey 2010 survey of 3,249 executives
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12. Why Does it Matter? From Wharton…
"Today, social networking is being thought of as a separate
thing. We'll see that fade over time, and it will become just
part of the way we interact.“
-- Kartik Hisanagar, professor of operations and information
management at University of Pennsylvania's Wharton School
of Business
Source: "Is Business-centric Social Networking a Revolution -- or a Ruse?",
Knowledge@Wharton
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13. Economics of “Social”
Tangible and Intangible Benefits
Manage and discover
Attract and knowledge & expertise Innovate new
retain talent products or services
Value Creation
= Relationships + Conversations + Activities
Reduce cycle times Increase employee
and time-to-market Drive new revenue
engagement
Increase Profitability
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14. Examples of “Social”
Across the organization…
Human Resources, • Onboard New Employees
Training & Development • Online Mentoring
• On-Demand Social Learning
Information Technology • Locate Unique Technical Skills & Expertise
& Operations • Project Management
• Issue Resolution
• Market Research
Marketing, Communications
• Product Announcements & Awareness
& Public Relations
• Programs and Marketing Campaigns
• Innovation / idea management
R&D, Product Development • Introduce News Products and Services
• Joint Product Development
• Online Customer Collaboration/Support
Sales, Services & Support • Proposal Development
• Lead Generation
• Call Centers
Knowledge Management • Knowledge Retention of Retiring Workforce
• Best Practices Collaboration
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15. Chapter 2: How SharePoint 2010 supports social computing
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16. Microsoft’s Social Story in SharePoint
Informal
Knowledge
Social Connections
Participation
Anywhere
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17. Blogs and Wikis
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18. Profiles

19. Finding Expertise

20. Finding Content
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21. Finding and Defining Communities

22. Demo – SharePoint 2010 and Social Computing
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23. Chapter 3: How NewsGator takes SharePoint to the next level
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24. Solutions for Social Business
Expanding the Capabilities of SharePoint…
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25. Social Profiles
Colleague & Set Up Wizard
Community
Recommendations
Reputation
Expertise
Contributions
Terms of Use
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26. Demo – NewsGator Social Sites, SharePoint 2010
and Social Computing
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27. Customer Use Case: Deloitte
85% profile
creation in a
month! To
date, nearly
99% of
46,000
employees
have created
their profile
BENEFITS
Connect people across functions
Enhance knowledge about one another
Empower people with a personal branding page
Personalize the talent experience and make our
really large organization feel smaller

28. Communities
Community Event
Creation Aggregation
Member Built-In
Display Administration
Photo & Video Central
Upload Discovery
Declared Social
Membership Bookmarking
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29. Customer Use Case: US Air Force
BENEFITS
• Developed a
collaborative
environment where
users share best
practices, innovations,
and learning
opportunities
• Seven hallmark
communities of
practice
“Through professional networking and social learning, the Air Force is
changing the way it learns and leads in the 21st Century - one student
at a time.”

30. Email, Mobile & Desktop Clients
Post Status Upload Videos,
Updates Links, Docs
Receive View Activity
Notifications Stream
Post an Idea Like/Comment
iPhone, iPad, &
Ask a Question Blackberry Clients
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31. Customer Use Case: Kraft Foods
BENEFITS
• Focus on the user
experience
• 70K + users to the cloud
• Improve employee
efficiency & collaboration
• Deliver value with Web
2.0, social networks, and
desktop integration
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32. Idea Stream Knowledge
Idea Center Explorer
Module Integration
Campaign and Activity Stream
Idea Creation Integration
Community
Commenting
Integration
Searching &
Voting
Sorting
MyIdeas Categorization
Moderate
‘Most Popular’
Conversations
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33. Customer Use Case: Ericsson
BENEFITS
• Eliminate IP risk from
external services
• Create ad-hoc networks to
exchange ideas and knowledge
• Avoid siloes of information
• Quickly find experts and peers
with similar interests and
experiences
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34. Recap: Social Collaboration in Communities
SharePoint
Intranet Portal
Primary “Authoritative Source”
of news and
Use information and mass
communications
Intended • Your organization at
large
Audience
Key Publishing:
• Content published on
Features the Intranet by key LOB
communicators or
other authorized
publishers
• Links or embedded
video
•Broadcast
announcements
• LOB or Dept. news
and information

35. Recap: Social Collaboration in Communities
SharePoint SharePoint Project
Intranet Portal or Team Site
Primary “Authoritative Source” • LOB, departmental or team
of news and collaboration, communication
Use information and mass
communications • Primarily used for project teams
or departmental group
Intended • Your organization at • A project team
large • A small department or team
Audience • A specific targeted group
Key Publishing: Collaborative features such as:
• Content published on • Document libraries
Features the Intranet by key LOB • Shared team calendars
communicators or • Discussion threads / forums
other authorized • Wiki libraries & Blog pages
publishers • Email alerts & RSS feeds
• Links or embedded • Commenting on Blog postings
video • Links or embedded video
•Broadcast •Project documentation
announcements • Team meeting notes and shared
• LOB or Dept. news documents
and information • Team or project calendars

36. Recap: Social Collaboration in Communities
SharePoint SharePoint Project NewsGator SocialSites
Intranet Portal or Team Site Communities
Primary “Authoritative Source” • LOB, departmental or team • Cross-LOB, Cross-geographic
of news and collaboration, communication communities for sharing best practices or
Use information and mass knowledge around products,
communications • Primarily used for project teams technologies or business processes
or departmental group
Intended • Your organization at • A project team • Employees at large who share a
large • A small department or team particular interest in the topic of the
Audience • A specific targeted group intended community
Key Publishing: Collaborative features such as: All Team Site features plus:
• Content published on • Document libraries • People Focused, Experts, Q&A, Ideas
Features the Intranet by key LOB • Shared team calendars • Activity streams consolidate updates to
communicators or • Discussion threads / forums the community
other authorized • Wiki libraries & Blog pages • Content tagging & rating of all content
publishers • Email alerts & RSS feeds • “Commenting” & “Liking” & Spotlight
• Links or embedded • Commenting on Blog postings • Aggregated RSS feeds
video • Links or embedded video • Rich media
•Broadcast •Project documentation • Discussion forums
announcements • Team meeting notes and shared • “Best practice” documents
• LOB or Dept. news documents • Conversations threads
and information • Team or project calendars • Comments and feedback

37. Questions and Answers
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38. Is Your Business Ready?
For Social Technology To Enable and Transform Your Organization…
• Do you view your existing intranets and portals as transformative and
strategic?
• What does “social” mean to your value chain, your organizational culture
and communities?
• Can you redefine your existing portals from static information into vibrant
social communities?
• To what degree should your organization change?
• What’s the impact of social? risks? costs?
• How do you define success?
• How do you change (top-down or bottom-up)?
• What tools do you currently use?
• How can SharePoint and NewsGator together enable your business?
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39. Resources
KMA NewsGator
Upcoming Webinar May 18th: “My SharePoint April 28th: “Going Social without
Administrator Just Quit. What Do I Do Going Crazy, or Broke” – with John
Now?” Mancini, President of AIIM:
http://info.newsgator.com/AIIMWebi
nar-Web.html
Recorded Webinars Full Index of recent webinars: Kraft Foods and Microsoft about
http://www.kma- transforming your business and
llc.net/insights/Pages/Webinars.aspx culture using social computing
technology:
http://info.newsgator.com/KraftandM
FSTWebinar-Web.html
Special Offer Solution Briefing/Social Roadmap Free 15-day Trial of Social Sites 2010
-- download from www.newgator.com
Other April 26th: In-person, Invitation-only, Blog: Intranets, SharePoint, and
CIO event: “Communicating the NewsGator: A Q&A Session with Rich
Business Value of IT” with Dr. George Blank
Westerman http://blogs.newsgator.com/daily/20
11/04/rich_blank.html
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40. KMA Solution Briefing Offer
Three simple steps for qualified
webinar attendees:
1. contact KMA (via follow-up info)
2. line up your stakeholders
3. schedule KMA social computing
roadmapping session
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41. In Closing…
• How to get (and share) a copy of today’s slides
• How to continue the conversation and provide feedback:
Name Twitter E-mail Blog Phone
Mike @mikegil Mgilronan [at]kma-llc[dot]net http://kmamikegil-blog.kma-llc.net/ 781.693.6823
Gilronan
Rich @pmpinsights Email: richb@newsgator.com www.aiim.org & www.pmpinsights.com 704-243-9153
Blank Linkedin: www.richblank.com
Thank you to our guest speaker and attendees!!!
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