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Adaptability: The True
Key to Accessibility and
Usability?
                  Karen Mardahl
                 4 October 2012
                      #TCUK12
kmardahl at http://www.flickr.com/photos/kmardahl/4854113515/ CC BY-SA 2.0
kmardahl at http://www.flickr.com/photos/kmardahl/5290157230/ CC BY-SA 2.0
Man vyi at http://commons.wikimedia.org/wiki/File:Giant%27s_Causeway_2006_40.jpg public domain
The International Classification of
Functioning, Disability and Health (ICF) from
World Health Organization (WHO)
“acknowledges that every human being
can experience a decrement in health and
thereby experience some degree of
disability. Disability is not something that
only happens to a minority of humanity. The
ICF thus ‘mainstreams’ the experience of
disability and recognises it as a universal
human experience.”
                         http://www.who.int/classifications/icf/en/
vastateparksstaff at
http://commons.wikimedia.org/wiki/File:Extended_picnic_table_campground.jpg CC-BY-2.0
mediadeo at http://commons.wikimedia.org/wiki/File:Snow_wheelchair.jpg CC-BY-SA-2.0
Engineering for Change at
http://commons.wikimedia.org/wiki/File:Leveraged_wheelchair_Kenya.jpg CC-BY-SA-2.0
Background: https://www.engineeringforchange.org/solution/library/view/detail/Health/S00064
http://www.flickr.com/photos/mroche/5414095073/




Mick Roche at http://www.flickr.com/photos/mroche/5414095073/ CC BY-SA 2.0
mjmonty at http://www.flickr.com/photos/mjmonty/5087474397/ CC-BY-2.0
http://www.flickr.com/photos/veeliam/5095362394/
Eddau at
http://commons.wikimedia.org/wiki/File:Non-wheelchair_Ramp_IMG_0908.JPG public domain
Niklas Bildhauer/Gerolsteiner91 at
http://commons.wikimedia.org/wiki/File:Public_phone_vandalism.JPG CC-BY-SA-3.0,2.5,2.0,1.0
When universal design
processes fail to include,
consult with, and listen to the
people we are actually
designing for, we also fail to
design effectively.
                    – Lisa Herrod
         http://scenariogirl.com/inclusive-design/the-social-model-of-disability
A project of Dana Chisnell and www.civicdesigning.org/fieldguides -
work licensed by CC BY-NC-ND3.0
A project of Dana Chisnell and www.civicdesigning.org/fieldguides -
work licensed by CC BY-NC-ND3.0
W3C
 WAI
WCAG
UAAG
ATAG
Petteri Sulonen at
http://commons.wikimedia.org/wiki/File:Sign_language_interpreter.jpg cc-by-2.0
Buster Benson at http://commons.wikimedia.org/wiki/File:Poetry_reading_sign_language_interpreter.jpg cc-by-sa-2.0
"The reason why the universe is
eternal is that it does not live for
itself; it gives life to others as it
transforms." - Lao Tzu.


                     (From a May 2012 AccessU presentation by Molly Holzschlag)





                                                                                                 




                                                                                                                                             




                                                                                                                                                                                         
             LEVEL UP                                 ROOM FOR                                            HAMMER OF                                      ELIXIR OF                                   BAG OF
             NEWBIES                                IMPROVEMENT                                            REALIT Y                                      EMPATHY                                  SHINY THINGS
                                                                                                                                                             +10 BONUS




    New starters have a chance at
    changing culture before the culture         Gently expand the audience's
    changes them. Build their awareness         awareness of the world of access
    and empathy and get them while                                                                   Hard-hitting reality checks can                                                          Attract attention and engagement
                                                requirements, through showing                        quickly build awareness, by                                                              with incentives such as skills
    they’re f resh - target the induction       examples they can relate to and the                                                              Make them care by emphasizing the
    and training programs, and even go                                                               highlighting the problems and               human experience of accessibility.           enhancement, to answer that unasked
                                                benefits of improved access.                          real-world implications. Give                                                            question ‘What ’s in it for me?’
    to the source, the schools that teach                                                                                                        Focus on the impact on the individual
    the skills.                                                                                      immediate actions they can take.            rather than just on the disability.
                                                Use as first choice for audiences                                                                                                              Use to spark interest, when
                                                likely to get overwhelmed and block                  Use carefully and only if audience is                                                    conf ronted with looks of boredom or
    Use to get to f resh starters early         out any negative messages.                                                                       Use regularly to demonstrate the
    before they become indoctrinated.                                                                the type that can handle the shock.         inclusive nature of accessibility.           indifference.


                  ATTITUDE ADJUSTERS                             ATTITUDE ADJUSTERS                               ATTITUDE ADJUSTERS                           ATTITUDE ADJUSTERS                          ATTITUDE ADJUSTERS

                                                                                                                                                                                                                                     

            CLOAK OF                             WEAPON OF MASS                                         BOOTS OF                                        SHIELD OF                                  BADGES OF
            VISIBILIT Y                           INSTRUCTION                                        ENCOURAGEMENT                                     FACE SAVING                                RECOGNITION




    Find ways to identify the individuals       Statistics, case studies & user stories.             Forceful encouragement for when
    who are apathetic, deniers and                                                                   individuals or teams need an extra          Help turn opposition into allies by
    bargainers, rather than not know            Use* when combating He Who                           ‘push’ to get moving.                       letting blockers change their stance
                                                                                                                                                                                              Recognise contributions and celebrate
    who they are.                               Needs More Proof and when it is                                                                  if they are not made to look like
                                                                                                                                                                                              achievements, both big and small.
                                                necessary to show ROI.                               Use with individuals and teams to           they were wrong.
    Use to reveal people’s attitudes in                                                              get them going in accessibility. Best                                                    Use to help build win-win situations
    order to pick the right strategy for        *Warning: information overload may backfire,          applied to rear ends, not on toes.          Use techniques to redirect attention
                                                                                                                                                                                              for all.
    them.                                       potentially resulting in shellshock and deeper                                                   f rom the opinions to the agreed
                                                denial.                                                                                          achievable tasks.

                  ATTITUDE ADJUSTERS                             ATTITUDE ADJUSTERS                               ATTITUDE ADJUSTERS                           ATTITUDE ADJUSTERS                          ATTITUDE ADJUSTERS
                                                                                                                                             




                                                                                                                                                                                         
                                            




                                                                                                 




                               ATTITUDE ADJUSTERS                                                                                                            Attitude Adjusters by Stamford Interactive is licensed under a
                               Ideas for how to become/find/create champions of accessibility in your organisation                                            Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License




                       http://www.stamfordinteractive.com.au/21-5-ways-to-adjust-attitudes-to-accessibility-ux-australia-2012-conference/
yeowatzup at http://www.flickr.com/photos/yeowatzup/2052078571/ CC-BY-2.0 “Mangled Starfish, Alona Beach, Panglao Island, Phillipines.
The starfish was still alive, after taking this shot we placed it back into the water and it came back to life.”
$€£¥?




Bug cost chart from http://blogs.windriver.com/vxworks/device-management/
Photo © 2008 Shawn Lawton Henry. All Rights Reserved.
By permission (c) LisaHerrod at http://www.flickr.com/photos/lisaherrod/3436909765
“So long as a web-based
system is inaccessible, it
suffers from quality
problems and we should
focus on quality.”
                                                                         – Karl Groves
 http://www.karlgroves.com/2012/01/27/chasing-the-accessibility-business-case-conclusion/
Tup Wanders at http://commons.wikimedia.org/wiki/File:Scaffolding_Berlin2.jpg CC-BY-2.0
Movingsaletoday at http://commons.wikimedia.org/wiki/File:Jackson%27s_Chameleon_2_edit1.jpg public domain
Thank you for listening,
 #TCUK! Questions?

@kmdk / @stcaccess
http://www.mardahl.dk
 http:/about.me/kmdk

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Adaptability: The True Key to Accessibility and Usability? #TCUK12

  • 1. Adaptability: The True Key to Accessibility and Usability? Karen Mardahl 4 October 2012 #TCUK12
  • 2.
  • 5. Man vyi at http://commons.wikimedia.org/wiki/File:Giant%27s_Causeway_2006_40.jpg public domain
  • 6. The International Classification of Functioning, Disability and Health (ICF) from World Health Organization (WHO) “acknowledges that every human being can experience a decrement in health and thereby experience some degree of disability. Disability is not something that only happens to a minority of humanity. The ICF thus ‘mainstreams’ the experience of disability and recognises it as a universal human experience.” http://www.who.int/classifications/icf/en/
  • 9. Engineering for Change at http://commons.wikimedia.org/wiki/File:Leveraged_wheelchair_Kenya.jpg CC-BY-SA-2.0 Background: https://www.engineeringforchange.org/solution/library/view/detail/Health/S00064
  • 10. http://www.flickr.com/photos/mroche/5414095073/ Mick Roche at http://www.flickr.com/photos/mroche/5414095073/ CC BY-SA 2.0
  • 15. When universal design processes fail to include, consult with, and listen to the people we are actually designing for, we also fail to design effectively. – Lisa Herrod http://scenariogirl.com/inclusive-design/the-social-model-of-disability
  • 16.
  • 17.
  • 18. A project of Dana Chisnell and www.civicdesigning.org/fieldguides - work licensed by CC BY-NC-ND3.0
  • 19. A project of Dana Chisnell and www.civicdesigning.org/fieldguides - work licensed by CC BY-NC-ND3.0
  • 21.
  • 22.
  • 23.
  • 24.
  • 26. Buster Benson at http://commons.wikimedia.org/wiki/File:Poetry_reading_sign_language_interpreter.jpg cc-by-sa-2.0
  • 27. "The reason why the universe is eternal is that it does not live for itself; it gives life to others as it transforms." - Lao Tzu. (From a May 2012 AccessU presentation by Molly Holzschlag)
  • 28.    LEVEL UP ROOM FOR HAMMER OF ELIXIR OF BAG OF NEWBIES IMPROVEMENT REALIT Y EMPATHY SHINY THINGS +10 BONUS New starters have a chance at changing culture before the culture Gently expand the audience's changes them. Build their awareness awareness of the world of access and empathy and get them while Hard-hitting reality checks can Attract attention and engagement requirements, through showing quickly build awareness, by with incentives such as skills they’re f resh - target the induction examples they can relate to and the Make them care by emphasizing the and training programs, and even go highlighting the problems and human experience of accessibility. enhancement, to answer that unasked benefits of improved access. real-world implications. Give question ‘What ’s in it for me?’ to the source, the schools that teach Focus on the impact on the individual the skills. immediate actions they can take. rather than just on the disability. Use as first choice for audiences Use to spark interest, when likely to get overwhelmed and block Use carefully and only if audience is conf ronted with looks of boredom or Use to get to f resh starters early out any negative messages. Use regularly to demonstrate the before they become indoctrinated. the type that can handle the shock. inclusive nature of accessibility. indifference. ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS   CLOAK OF WEAPON OF MASS BOOTS OF SHIELD OF BADGES OF VISIBILIT Y INSTRUCTION ENCOURAGEMENT FACE SAVING RECOGNITION Find ways to identify the individuals Statistics, case studies & user stories. Forceful encouragement for when who are apathetic, deniers and individuals or teams need an extra Help turn opposition into allies by bargainers, rather than not know Use* when combating He Who ‘push’ to get moving. letting blockers change their stance Recognise contributions and celebrate who they are. Needs More Proof and when it is if they are not made to look like achievements, both big and small. necessary to show ROI. Use with individuals and teams to they were wrong. Use to reveal people’s attitudes in get them going in accessibility. Best Use to help build win-win situations order to pick the right strategy for *Warning: information overload may backfire, applied to rear ends, not on toes. Use techniques to redirect attention for all. them. potentially resulting in shellshock and deeper f rom the opinions to the agreed denial. achievable tasks. ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS ATTITUDE ADJUSTERS     ATTITUDE ADJUSTERS Attitude Adjusters by Stamford Interactive is licensed under a Ideas for how to become/find/create champions of accessibility in your organisation Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License http://www.stamfordinteractive.com.au/21-5-ways-to-adjust-attitudes-to-accessibility-ux-australia-2012-conference/
  • 29. yeowatzup at http://www.flickr.com/photos/yeowatzup/2052078571/ CC-BY-2.0 “Mangled Starfish, Alona Beach, Panglao Island, Phillipines. The starfish was still alive, after taking this shot we placed it back into the water and it came back to life.”
  • 30. $€£¥? Bug cost chart from http://blogs.windriver.com/vxworks/device-management/
  • 31.
  • 32. Photo © 2008 Shawn Lawton Henry. All Rights Reserved.
  • 33. By permission (c) LisaHerrod at http://www.flickr.com/photos/lisaherrod/3436909765
  • 34. “So long as a web-based system is inaccessible, it suffers from quality problems and we should focus on quality.” – Karl Groves http://www.karlgroves.com/2012/01/27/chasing-the-accessibility-business-case-conclusion/
  • 35. Tup Wanders at http://commons.wikimedia.org/wiki/File:Scaffolding_Berlin2.jpg CC-BY-2.0
  • 37. Thank you for listening, #TCUK! Questions? @kmdk / @stcaccess http://www.mardahl.dk http:/about.me/kmdk

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