SlideShare una empresa de Scribd logo
1 de 14
Action & Communication
[object Object],[object Object],[object Object],Action & Communication: Keys to Success
[object Object],[object Object],[object Object],Basic Media Selection Tips
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Relations Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media Selection Criteria
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About   7   fingers
The Venue Palace of Fine Arts Theatre 1,000 seat theater; 15 shows scheduled
The Goal For 7 fingers to be seen as the premier choice for holiday entertainment in the San Francisco Bay Area
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Group Activity
Any Questions?
[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

Similar a Action Communication

Retail Media Insights - Consumer Insights for Digital Retail Media
Retail Media Insights - Consumer Insights for Digital Retail MediaRetail Media Insights - Consumer Insights for Digital Retail Media
Retail Media Insights - Consumer Insights for Digital Retail Mediaretailmediainsights
 
Writing a communications strategy.ppt
Writing a communications strategy.pptWriting a communications strategy.ppt
Writing a communications strategy.pptChristianneVentura
 
Writing a communications strategy.ppt
Writing a communications strategy.pptWriting a communications strategy.ppt
Writing a communications strategy.pptssuserba5032
 
Market advertizing
Market advertizingMarket advertizing
Market advertizingSohar Bakhsh
 
11-Media Characteristics.ppt
11-Media Characteristics.ppt11-Media Characteristics.ppt
11-Media Characteristics.pptDileepKumar565535
 
PR 313 - Program Planning
PR 313 - Program PlanningPR 313 - Program Planning
PR 313 - Program PlanningBrett Atwood
 
Public relations campaign proposal
Public relations campaign proposalPublic relations campaign proposal
Public relations campaign proposalLuisFRodriguezMirand
 
M11 L2 Marketing a Small Business
M11 L2 Marketing a Small BusinessM11 L2 Marketing a Small Business
M11 L2 Marketing a Small BusinessNCVPS
 
Event marketing
Event marketingEvent marketing
Event marketingAMALDASKH
 
CMOs: How to Spend the Minimal Effective Amount on Media
CMOs: How to Spend the Minimal Effective Amount on MediaCMOs: How to Spend the Minimal Effective Amount on Media
CMOs: How to Spend the Minimal Effective Amount on MediaNetworked Insights
 
Networked Insights Media Optimization Guide
Networked Insights Media Optimization GuideNetworked Insights Media Optimization Guide
Networked Insights Media Optimization GuideNetworked Insights
 
wepik-maximizing-exposure-a-comprehensive.pdf
wepik-maximizing-exposure-a-comprehensive.pdfwepik-maximizing-exposure-a-comprehensive.pdf
wepik-maximizing-exposure-a-comprehensive.pdfPragencyuk
 
My concern about media audience measurements tamara silina - feb 17th 2013
My concern about media audience measurements   tamara silina - feb 17th 2013My concern about media audience measurements   tamara silina - feb 17th 2013
My concern about media audience measurements tamara silina - feb 17th 2013Tamara Silina
 

Similar a Action Communication (20)

Retail Media Insights - Consumer Insights for Digital Retail Media
Retail Media Insights - Consumer Insights for Digital Retail MediaRetail Media Insights - Consumer Insights for Digital Retail Media
Retail Media Insights - Consumer Insights for Digital Retail Media
 
communications strategy.ppt
communications strategy.pptcommunications strategy.ppt
communications strategy.ppt
 
Writing a communications strategy.ppt
Writing a communications strategy.pptWriting a communications strategy.ppt
Writing a communications strategy.ppt
 
Writing a communications strategy.ppt
Writing a communications strategy.pptWriting a communications strategy.ppt
Writing a communications strategy.ppt
 
Market advertizing
Market advertizingMarket advertizing
Market advertizing
 
11-Media Characteristics.ppt
11-Media Characteristics.ppt11-Media Characteristics.ppt
11-Media Characteristics.ppt
 
PR 313 - Program Planning
PR 313 - Program PlanningPR 313 - Program Planning
PR 313 - Program Planning
 
Session 4
Session 4Session 4
Session 4
 
Public relations campaign proposal
Public relations campaign proposalPublic relations campaign proposal
Public relations campaign proposal
 
M11 L2 Marketing a Small Business
M11 L2 Marketing a Small BusinessM11 L2 Marketing a Small Business
M11 L2 Marketing a Small Business
 
Event marketing
Event marketingEvent marketing
Event marketing
 
CMOs: How to Spend the Minimal Effective Amount on Media
CMOs: How to Spend the Minimal Effective Amount on MediaCMOs: How to Spend the Minimal Effective Amount on Media
CMOs: How to Spend the Minimal Effective Amount on Media
 
Networked Insights Media Optimization Guide
Networked Insights Media Optimization GuideNetworked Insights Media Optimization Guide
Networked Insights Media Optimization Guide
 
Advtg1
Advtg1Advtg1
Advtg1
 
wepik-maximizing-exposure-a-comprehensive.pdf
wepik-maximizing-exposure-a-comprehensive.pdfwepik-maximizing-exposure-a-comprehensive.pdf
wepik-maximizing-exposure-a-comprehensive.pdf
 
OCVB slides
OCVB slidesOCVB slides
OCVB slides
 
8 media planning
8 media planning8 media planning
8 media planning
 
Media planning and management unit 1
Media planning and management unit 1Media planning and management unit 1
Media planning and management unit 1
 
Core Lecture Lecture Presentation
Core Lecture   Lecture PresentationCore Lecture   Lecture Presentation
Core Lecture Lecture Presentation
 
My concern about media audience measurements tamara silina - feb 17th 2013
My concern about media audience measurements   tamara silina - feb 17th 2013My concern about media audience measurements   tamara silina - feb 17th 2013
My concern about media audience measurements tamara silina - feb 17th 2013
 

Más de University of Oregon (20)

Podcasting
PodcastingPodcasting
Podcasting
 
Integrated Agency Research Presentation
Integrated Agency Research PresentationIntegrated Agency Research Presentation
Integrated Agency Research Presentation
 
Research Report
Research ReportResearch Report
Research Report
 
Focus Groups
Focus GroupsFocus Groups
Focus Groups
 
Circus Center(Results)
Circus Center(Results)Circus Center(Results)
Circus Center(Results)
 
UNLC Social Networking Basics
UNLC Social Networking BasicsUNLC Social Networking Basics
UNLC Social Networking Basics
 
Before&After
Before&AfterBefore&After
Before&After
 
Social Marketing J455
Social Marketing  J455Social Marketing  J455
Social Marketing J455
 
CHCLC PR Plan Presentation
CHCLC PR Plan PresentationCHCLC PR Plan Presentation
CHCLC PR Plan Presentation
 
Best Practices Assignment
Best Practices AssignmentBest Practices Assignment
Best Practices Assignment
 
Winter 2008 Syllabus J452
Winter 2008 Syllabus J452Winter 2008 Syllabus J452
Winter 2008 Syllabus J452
 
Market Research (Lakeridge)
Market Research (Lakeridge)Market Research (Lakeridge)
Market Research (Lakeridge)
 
CCR&R Part Two (Planning)
CCR&R Part Two (Planning)CCR&R Part Two (Planning)
CCR&R Part Two (Planning)
 
Oregon CCR&R Social Marketing Overview
Oregon CCR&R Social Marketing OverviewOregon CCR&R Social Marketing Overview
Oregon CCR&R Social Marketing Overview
 
Corporateblogging
CorporatebloggingCorporateblogging
Corporateblogging
 
Verve In Bloom Blogging Basics
Verve In Bloom Blogging BasicsVerve In Bloom Blogging Basics
Verve In Bloom Blogging Basics
 
Verve In Bloom Social Media Basics
Verve In Bloom Social Media BasicsVerve In Bloom Social Media Basics
Verve In Bloom Social Media Basics
 
J350 Social Media Intro
J350 Social Media IntroJ350 Social Media Intro
J350 Social Media Intro
 
Media Guide Overview
Media Guide OverviewMedia Guide Overview
Media Guide Overview
 
BNI presentation
BNI presentationBNI presentation
BNI presentation
 

Último

Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesThousandEyes
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationKnoldus Inc.
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Scott Andery
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...panagenda
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 

Último (20)

Generative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information DevelopersGenerative AI for Technical Writer or Information Developers
Generative AI for Technical Writer or Information Developers
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog Presentation
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
Enhancing User Experience - Exploring the Latest Features of Tallyman Axis Lo...
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
Why device, WIFI, and ISP insights are crucial to supporting remote Microsoft...
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 

Action Communication