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J350 Social Media Intro

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University of Oregon
University of Oregon

intro to social media for Principles of PR class at the University of Oregon. 5/22/07

EmpresarialesTecnología
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social media 101 ,[object Object],http://www.flickr.com/photos/oceanflynn/315385916/
Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress http://www.slideshare.net/weinreich/next-generation-social-marketing
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This word describes an online collaborative tool comes from the Hawaiian word meaning “quick” http://www.slideshare.net/weinreich/next-generation-social-marketing
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You would be excited to be listed as one of someone’s top eight friends on this social networking site http://www.slideshare.net/weinreich/next-generation-social-marketing
 
This presidential candidate recently opened a virtual campaign office in Second Life http://www.slideshare.net/weinreich/next-generation-social-marketing
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Why You Should Care
Under Social Media Umbrella: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Is Blogging a Fad?
 
 
Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives
Just Give ‘Em Something To Talk About.... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks: Not Just for Teeny Boppers Anymore
Wikipedia’s List The Meta List
What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz
Podcasts
Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page
Collaborate Find Music Share Photos
Web 2.0 Fun ,[object Object]

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J350 Social Media Intro

  • 1.
  • 2. Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 3.
  • 4. This word describes an online collaborative tool comes from the Hawaiian word meaning “quick” http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 5.
  • 6. You would be excited to be listed as one of someone’s top eight friends on this social networking site http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 7.  
  • 8. This presidential candidate recently opened a virtual campaign office in Second Life http://www.slideshare.net/weinreich/next-generation-social-marketing
  • 9.
  • 11.
  • 12.
  • 13.
  • 14.  
  • 15.  
  • 16. Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives
  • 17.
  • 18. Social Networks: Not Just for Teeny Boppers Anymore
  • 20. What’s Next? Niche Sites: Dogster (dog lovers), Gather (older ), CafeMom (moms ) Creat e Your Own Network: Ning , itLinkz
  • 22. Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page
  • 23. Collaborate Find Music Share Photos
  • 24.

Notas del editor

  1. http://www.flickr.com/photos/oceanflynn/315385916/