Description

1. The Science of
SEO
Dan Zarrella
Social Media Scientist

2. #SEOSci

3. Grade your entire
marketing funnel NOW!
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5. vs

9. Takeaway: Search is not
dead, but it’s not the only
game in town.

13. Takeaway: Before they
buy, they Google.

17. Takeaway: Social takes a
back seat to search when
buying.

21. Takeaway: Ranking well
can make you seem more
trustworthy.

25. Takeaway: Most people
don’t trust PPC ads.

29. Takeaway: People don’t
admit to clicking PPC
ads.

32. Takeaway: Search traffic
is just one cog in the
machine.

36. Takeaway: Write for
humans, not just spiders.

40. Takeaway: Your site is
listed next to spam. Be
distinguishable.

41. Design

42. Research

43. Specificity

44. Too good to be true?

47. Takeaway: Spiders work
nights and weekends.

52. Takeaway: Experiment
with media. There’s more
than one kind of search.

54. Takeaway: The
conversation isn’t going
to make you rank.

57. Takeaway: Linkers work
early.

60. Takeaway: Post more
than you are right now.

63. Takeaway: Buzzwords
are boring. Give them
timeliness.

65. Takeaway: Keep titles
between 40 and 80
characters.

66. How’s your S.E.O impacting
your marketing?
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67. Thank you!