Put Social Media to Work for You and Your Organization
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Put Social Media to Work for You and Your Organization
- 9. Intro to Social Networking Video
- 12. Sample Facebook Profile Page
- 13. SCACPA Group Page on Facebook
- 17. The World’s Largest Audience of Affluent, Influential Professionals
- 23. SCACPA Group on LinkedIn
- 43. Value of Social Media According to US Executives, July 2009 (% of respondents)
- 44. Reasons that US Executives Use Social Media, July 2009 (% of respondents)
- 45. Reasons that US Executives Do Not Use Social Media, July 2009
- 47. Old-School Marketing vs. Neo Marketing Old-school marketing Neo Marketing Marketers/advertisers do it Everyone does it Focused on how the company “rocks” Focused on how the user rocks Marketers have the power Users have the power Advertising Evangelizing Branding and tightly controlled “brand message” Focus on passionate users and brand “hijacked” by users One-way broadcast or monologue A >>> B Two-way conversation or dialogue A <<< >>> B Company-created content User-created content He who outspends, wins He who outteaches, wins Mass markets Selective, focused users One size fits all Personalized, custom-tailored Deception Transparency and authenticity 30-second spots are king Word of mouth is king Focus groups User feedback and contributions
Notas del editor
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Features Wall Info Photos Boxes Notes Friends Security Settings Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- The key feature behind Facebook groups is the ability to make them “invite only” or limited to specific networks. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- With a profile and connections that truly represents you and your “real-world” network, you’re all set to get the most out of LinkedIn. Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- (Try Google Alert, so that every time your name comes up, you’re notified.) Once you have created your online profile, at whatever site you’ve chosen, “you’ve just scratched the surface,” she said. “You want to find groups — alumni, former employees of your last jobs, trade groups.” Join the groups, then wait and observe the discussions. When you feel you have something thoughtful to say, chime in with your opinion, Ms. Fielding said. Start branding yourself as someone insightful in that particular area, she said, so “when people are thinking about filling a job, they think of you.” Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181
- Just like SCACPA and civic involvement, speaking engagements and published articles are important tools to develop relationships and build networks, Every day, more and more people join and become devoted users of social networks. Every day, those active users spends hours online—viewing profiles, looking for information, communicating with other community members, and creating their own unique form of media. Every day that you’re not engaging with your target audience Put Social Media to Work, presented by Katherine M. Swartz, CAE www.scacpa.org | kswartz@scacpa.org | (803) 791-4181