17. Content marketing and Infographics
Editorial Infographics
idea >
story >
research >
content >
design
18. Content marketing and Infographics
Editorial Infographics
What makes
an idea good ??
idea
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19. Content marketing and Infographics
IDEA: What makes an idea good ??
Editorial Infographics
1
Is it relevant to your target audience?
2
How does it help to achieve your communication
objective?
3
Is it meaninful?
idea
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20. Content marketing and Infographics
IDEA: What makes an idea good ??
Editorial Infographics
4
Will other people find it interesting?
5
Is it authentic?
6
Is it valuable?
idea
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21. Content marketing and Infographics
RESEARCH: Data and source quality
Editorial Infographics
accuracy of information
persuasive and consistent design
proper contextualization of the information
research
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22. Content marketing and Infographics
RESEARCH: Data and source quality
Editorial Infographics
Would the New York Times be
satisfied with the methodology
employed by you?
Would the New York Times be
satisfied with the quality of the
research content?
research
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23. Content marketing and Infographics
RESEARCH: Infographics
Editorial Rules for research
1
Make sure the source(s) tells/tell a story.
2
Make sure your sources are reliable.
3
Make sure your sources are relevant.
4
Limit your sources for consistency.
research
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24. Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
address copywriting with integrity
move the story ahead
explain the information's significance
content
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25. Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
1
Quantitative/data-driven infographics
2
Qualitative/entertaining infographics
3
Briefing
4
Design
content
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26. Content marketing and Infographics
CONTENT: Copywriting
Editorial Infographics
1
Layout + Hierarchy
2
Illustration + Design aesthetic
3
Branding opportunities
4
Data visualization best practices
content
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27. Content marketing and Infographics
CONTENTEditorial Infographics your story
DISTRIBUTION: Sharing
posting on your site
distributing your content
patience pays dividends
story
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28. Content marketing and Infographics
INFORMATION DESIGN: Best practices
Editorial Infographics
illustration
data
visualization
design
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29. Content marketing and Infographics
THE FUTURE Infographics
Editorial OF INFOGRAPHICS
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31. Content marketing and Infographics
Content
marketing
Goals:
entice readers
getting the message across quickly
memorable content & shareability
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32. Content marketing and Infographics
The beauty of data visualization
Editorial Infographics
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34. Content marketing and Infographics
PRACTICE
Editorial Infographics
1
Create your own INFOGRAPHICS.
2
Sign it at the back, bring it next time and take part in an
INFOGRAPHICS EXHIBITION.
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