3. CONDUCTING FACTOR ANALYSIS IT IS DESIRABLE TO BEGIN BY IDENTIFYING THE SIGNIFICANT FACTORS IN THE CASE FIRST CONDUCTING CASE ANALYSIS IS LIKE BEING A DETECTIVE ONCE THE FACTORS ARE IDENTIFIED IT IS NECESSARY TO ANALYZE THEM TO FIND THEIR IMPORTANCE TO THE CASE Copyright  2007. Wishniewsky

4. CONDUCTING FACTOR ANALYSIS A GOOD WAY TO ISOLATE THE RELEVANCE OF EACH FACTOR IS TO CONSIDER THAT YOU HAVE ALL THE FACTORS INSIDE A GLASS CUBE YOU SHAKE THE CUBE AND THE FACTORS INSIDE VIGOROUSLY. THEN YOU VIEW THE FACTORS, AND THE CASE, THROUGH ONE OF THE FACES Copyright  2007. Wishniewsky

5. CONDUCTING FACTOR ANALYSIS AFTER NOTING DOWN VARIOUS FACTORS, YOU REPEAT THE PROCESS AGAIN UNTIL YOU ARE SATISFIED YOU’VE IDENTIFIED ALL FACTORS AND THEIR RELATIVE IMPORTANCE TO THE MAIN THEMES IN CASE NOW YOU ARE READY TO ORGANIZE THE FACTORS ACCORDING TO THEIR ORDER OF IMPORTANCE AND THEN FORMULATE YOUR CENTRAL ISSUE AND RECOMMENDATION Copyright  2007. Wishniewsky