Game Analytics is building the next-generation analytics platform for the gaming industry. We want to make advanced machine learning available to even the small studios with just three guys in a garage. We want to have all the analytics in real-time. We're building a real-time stream processing analytical engine in Erlang. As data comes in from our customers games, we process it and make it immediately available to our customers. In this presentation we will present the challenges we're facing, the architecture we have come up with and some really clever implementation details. We're preparing for massive volumes of data and need to be ready when big customers start using our product. Come see the challenges we're facing and how we're using Erlang to build the next-generation analytics platform.