Valuable Content ltd's Sonja Jefferson and Sharon Tantons' presentation slides for their session Valuable Content Marketing, presented at the Kogan Page and British Library Marketing Trends event in October (http://www.koganpage.com)
4. CONTENT IS…
‘Content’ is the words on the slide you are reading.
It’s the copy on your website, the blog you posted
last night, the videos and Tweets you share. When
we’re talking about content, we just mean words
and information.
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5. VALUABLE CONTENT IS…
‘Valuable content’ is super-charged content. It’s
content with a bigger purpose; useful
information created for a particular audience;
content that hits the mark.
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6. WHAT CONTENT WORKS FOR YOU?
Think of a bit of content you have appreciated,
shared or acted on in the last week:
• What was it?
• How did you receive it?
• Why did you like it?
• What did you do with it?
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9. TAKE ACTION
• Understand what content your clients/customers want – see
free worksheet
• You’ll find case studies to learn from and example of best
practice on our site
• Plenty of resources in the Valuable Content Marketing book –
out 3 January 2013
Be generous, get creative – we wish you the best of luck
www.valuablecontent.co.uk
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10. WHAT CONTENT WILL YOUR
CUSTOMERS VALUE?
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11. THE NEW BUYER MENTALITY
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