1. Relevance of Social Media as
Part of Marketing Mix
Alexej Antropov, 2010-05-05

2. Summary
1. Social Media ?
2.Social Media : ...
3.Social Media !

3. Social Media?

4. Social Media?
1990
2010
web 1.0
web 2.0
-Providing information
-Relationship building
-Editorial content
-User genereted content
-Media monologues
-Social media dialogues

5. Social Media?

6. Social Media?
Public relations
advertisement
advertising material
TV
radio
cinema
print
online banner
merchandising
advertising medium
internet
eMail
outdoor advertising
social media

7. Social Media: ...

8. Social Media: ...
Jeffrey Hayzlett
1 blogpost
100 cameras
4 days
PlaySport
4.365 name suggestions

9. Social Media: ...

10. Social Media!
Nielsen Global Online Consumer Survey of over 25.000 internet consumers from 50 countries

11. Social Media!
People appreciate the effort
to...
... communicate!
... be transparent!
... listen to the community!

12. Keep your consumer first, use social media!