3. About Me Providing Internet/Web Consulting Service since 1995 Always heavily focused on measuring success Internationally published /interviewed by many publications Authored “The Last Original Idea – A Cynics’ View of Internet Marketing” – October 2010 Sr. Partner Digital Always Media
4. Agenda Part 1 (30 Minutes) Introduction & Discussion Why web analytics is a team effort Overview of some frequently over looked features of Google Part 2 (15 Minutes) – Q&A Part 3 (75 Minutes) – Training The why & how of configuring Goals & Funnels Custom Reports
11. Goals & Funnels Goals are the reason your site exists Registrations, subscriptions, forms Engagement (page views/visit or avg. time on site) Funnel Visual demonstration of steps in a given process ie Open Form Completed Form Requirements GA Admin Access A spreadsheet Desire
19. Downloads Need to work with web developers to add appropriate code to track when people click on links to download documents Resources http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55529 http://www.goodwebpractices.com/roi/track-downloads-in-google-analytics-automatically.html
20. RSS Best way to track RSS subscribes & reads is by using a 3rd party called “Feedburner” (owned by Google) To track links in RSS feeds (also if people click on links in newsletters, tweets, facebook posts etc.) use Googles tag builder function Use URL shorterners bit.ly, goo.gl, etc to obtain additional analytic data Resources Tag Builder http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
21. Thank You! Alan K’necht - K’nechtology Inc. www.knechtology.com Follow me on Twitter @aknecht Learn about the history of Internet Marketing including analytics & get a copy of “The Last Original Idea”