1. Mobile Internet
Milan M. Markov
Product Manager for Mobile Broadband on Small Screen – Consumer segment

2. What, in fact, are we talking about here?
'Mobile Internet' refers to access to the Internet from a
mobile device, such as a smartphone or laptop via
integrated abilities or via an independent device (such as a
USB modem or PCMCIA card).
'Mobile Internet' refers to gaining access to the Internet
using a lightweight, handheld device.
2 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

3. Internet (r)evolution
We were born to move!
3 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

4. Mobile internet as new technological cycle
Growth of mobile internet
Mobile internet
is bigger than 10+ billion
any other technology
Desktop internet
1+ billion
Personal computer
100+ million
Minicomputer
10+ million
Mainframe
1+ million
1960 1970 1980 1990 2000 2010 2020
4 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

5. Forecast, forecast, forecast... devices?
5 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

6. Forecast, forecast, forecast... traffic?
6 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

7. Interesting facts about Mobile Internet today
• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third
year in a row
• Last year’s mobile data traffic was three times the size of the entire global
Internet in 2000
• Mobile video traffic will exceed 50 percent for the first time in 2011
• Mobile network connection speeds doubled in 2010
• The top 1 percent of mobile data subscribers generate over 20 percent of
mobile data traffic, down from 30 percent 1 year ago
• Average smartphone usage doubled in 2010. The average amount of
traffic per smartphone in 2010 was 79 MB per month, up from 35 MB per
month in 2009
• Smartphones represent only 13 percent of total global handsets in use
today, but they represent over 78 percent of total global handset traffic
• Android approaches iPhone levels of data use
• In 2010, 3 million tablets were connected to the mobile network, and each
tablet generated 5 times more traffic than the average smartphone
• Nonsmartphone usage increased 2.2-fold to 3.3 MB per month in
2010, compared to 1.5 MB per month in 2009
7 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

8. Interesting facts about future Mobile Internet
• Global mobile data traffic will increase 26-fold between 2010 and 2015
• There will be nearly one mobile device per capita by 2015
• Mobile network connection speeds will increase 10-fold by 2015
• Two-thirds of the world’s mobile data traffic will be video by 2015
• Mobile-connected tablets will generate as much traffic in 2015 as the
entire global mobile network in 2010
• The average smartphone will generate 1.3 GB of traffic per month in 2015
• There will be 788 million mobile-only Internet users by 2015
• The mobile network will break the electricity barrier in more than 4 major
regions by 2015 (Sub-Saharan Africa, Southeast Asia, South Asia, and the
Middle East)
8 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

9. Drivers of Mobile Internet growth
9 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

10. Mobilni internet u Srbiji – do sada…
• Danas, sva tri operatera na tržištu učestvuju u ponudi usluga
mobilnog interneta
• Voice + data tarifni paketi za korisnike mobilnog interneta na
mobilnim telefonima
• Napredniji internet dodaci
• Pojava mobilnog interneta (tarifnih paketa) za desktop i laptop
računare praćeni novim tehnologijama - 3G, HSDPA, HSPA,
HSPA+…
• Jednostavni internet dodaci i specijalizovani data paketi
• Mobilni internet po “Pay as you go” principu – WAP, GPRS,
EDGE tehnologije
10 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

11. Mobilni internet u Srbiji – sutra!
Application Mobile Private Industrial Business
developers, operators consumers users users
Web/mobile
developers,
Internet
preduzetnici,
mCommerce,
mBanking…
11 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

12. Mobilni internet u Telenor mreži
Svakodnevno radimo za vas, da vam obezbedimo najbolju pokrivenost
signalom, gde god da se nalazite…
…izgrađujemo najbolju mrežu za prenos podataka u Srbiji, kako biste
doživeli najbolje moguće iskustvo na mobilnom internetu sa uređajem po
vašem izboru.
12 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment

13. Pitanja?
Hvala na pažnji!
Mobile Internet
Milan M. Markov
Product Manager for Mobile Broadband on Small Screen – Consumer segment