This document summarizes strategies for effective tweeting based on an analysis of over 320 Twitter handles. Some key findings include:
1. Engagement is 17% higher on weekends but brands tweet more on weekdays, missing opportunities.
2. Tweets should be sent during "busy hours" of 8am-7pm when engagement is 30% higher.
3. Tweets with hashtags, images, calls to retweet, and fewer than 100 characters get significantly more engagement.
4. Links increase retweets by 86% but must be clickable with proper formatting.