The slides of the Dutch FinTech Hackathon pitch training

1. 1
Food for thought: pitching tips
from the Pros
Dutch Fintech Hackathon
July 5 2014

2. 2
Sieuwert van Otterloo
• Editor www.startupjuncture.com
• Investor in startups
• IT and strategy consultant
About us
Rob Bakker
• Manager ADM PDS Change office
• Presence trainer at Rabobank

3. 3
Make sure your product gets the pitch it deserves!
Our goal

4. 4
Part 2: Practice, practice, practice
Each group can practice their pitch and watch one
other group (in slots of 30 minutes)
Agenda
Part 1: Food for thought
• Rob (2 tips)
• Sieuwert (2 tips)
• Your questions

5. 5
What the jury is looking for:
1. Innovation: is it new and
interesting?
2. Validation:What did you
do/test this weekend?
3. Presentation: Does it look
right?
4. Excitement: Are you excited
about your product?
All this in 2 minutes, without
powerpoint, including a demo
Pitch criteria

6. 6
We stole for you the actual judging
instructions – here they are

7. 7
Step 1: Choose your ‘OneThing’
• Presentations and workshops are
transactions
• Determine what exactly people buy
when they buy your story
• Emphasize your one thing in word,
position and nonverbally (contrast,
speed, tone, visuals)

8. 8
Step 2: emphasize your ‘One
thing’
The OneThing should feature
clearly in the pitch:
• Strong start
• Strong End
• Remarkable middle
Make sure it stands out

9. 9
Tip 2. Make contact
Right posture
• Relax
• Talk clearly
• Use breaks
Roaming
• Look around and make
eye contact
Interaction – Dialogue
• Watch if people nod
‘yes’ or ‘no’
https://www.youtube.com/watch?v=eWynt87PaJ0

10. 10
How does it
work
Tip 3: Focus on the need for your
product, not the product
What is the
solution?
Is there a
problem?
70%
20%
10%

11. 11
Tip 3b: proof your need
Trailer and signup
Dropbox: better file
synchronisation
Food truck
The Blaxican: Mexican soul food

12. 12
Tip 4: Use your time wisely
Scheme for a 2 minute pitch
0 min. 1 min. 2 min.
Problem/
need Solution /
product
Results this
weekend
Demo
Team
Hinting at a
Business
model

13. 13
Final tips: Presenting in a foreign
language
• Prime yourself: use keycards if you are
worried about forgetting words or lines
• Keep it simple: focus on basic English
words.You are not the only non-native
speaker
• Slow down
• Practice
https://www.youtube.com/watch?v=3K3johUezdg