1.
Express
your
business
Iphone Application Marketing
Endless Marketing Possibilities
Flow Chart
SEOSOLUTION@2007-­‐12

2.
Express
your
business
With over 500,000 apps in the apple App store and almost 1000s of apps releasing every day, Apple's App
Store, is an ever-growing, exciting and highly competitive market. It is not easy to hit gold in the App
store as running a successful app means making it to top rankings, attracting target customers and getting
the maximum number of downloads.
Our iPhone apps marketing team can hitch your app to the top with well-planned and executed marketing
strategy. We deploy the best of strategies to make your app visible in the App store; increase the number
of downloads and thereby, boosts your ROI to an incredible extent.
Wanna roar at the app store? You have come to the right place! In an App store where there are apps for
almost anything from detecting traffic cameras to finding the marijuana in your locality, getting lost is
pretty easy. Your app may attract a few visitors after launch and will never be heard again on the store. If
you do some marketing, the app may hang on a bit longer, but may fade away after a 100 or 1000
downloads. In other words, your app may fall flat if you fail to adopt the right iPhone application
marketing strategies.
What use is your app if it does not get listed in the Top 10 or 20 apps list? You will get nowhere. Our app
marketing team will give your app the leading edge to make the most of the App store.
We approach app marketing in the following ways:
App
Audit
We
initiate
the
process
by
analyzing
the
uniqueness
of
the
app
to
understand
it’s
working
and
determine
what
sets
the
app
apart
from
its
competitor.
Our
iPhone
application
marketing
team
measures
your
app
in
terms
of
innovativeness,
usability,
popularity/position
in
the
app
store,
online
visibility
etc.
Then,
we
will
gauge
the
scope
and
design
a
strategy
on
how
to
proceed
further.
SEOSOLUTION@2007-­‐12

3.
Express
your
business
Launch Strategy Consultation
There
are
lots
of
factors
to
keep
in
mind
when
you
submit
your
app
to
the
store
if
you
want
to
make
your
app
a
successful
one.
Our
marketing
experts
will
help
you
with
App
store
submission,
App
pricing
and
indulge
in
promotions
of
all
kinds
to
make
the
app
visible
and
popular
during
the
launch.
Distributing
press
releases
to
highly
targeted
media
outlets
and
contacts
will
be
carried
on
launch
of
the
app.
The
message
about
the
app
and
its
availability
in
the
market
explaining
its
features,
uniqueness
etc
will
be
sent
out
to
major
online
PR
distribution
sites.
App Store Submission
Prospective customers often browse within the top apps listed in the app store via iTunes on their
computer or via App Store. The main goal to make your app visible to people searching within the App
Store. We will make sure that the app is optimized for the App store search.
Building Buzz around your App
Our plan would ensure that news about your app is sent to media sites and critics to generate significant
buzz. We will use our expertise in mobile app marketing to get increased awareness through marketing on
multiple channels at once to increase brand impressions. We spread word about the app via the social
media, popular technology sites, review sites, forums, blogs etc. to improve the online visibility of your
app. Viral video promotions about the app also form part of this stage of marketing.
Revenue boost strategies
Our app marketing team goes one step beyond the usual promotions to suggest revenue/download boost
strategies for your app. This may involve running a contest; promo codes give away, promotion through
free offers etc. All these will be appropriate and relevant to the app, its theme and the target customers it
addresses.
Here are some points, which we are going to follow for Promotion
Ø Is
your
name
catchy
like
“Tiger
Text”?
If
not,
consider
renaming
your
app
so
it
can
be
found
more
easily
in
Google
searches
and
in
the
app
store.
Ø Include
and
promote
content
in
your
app
that
cannot
be
found
anywhere
else.
Ø Offer
a
free
download
to
newspaper
columnists,
technical
and
non-­‐technical
alike.
Ø Send
out
a
well-­‐written
press
release
to
the
media
announcing
your
new
app
and
its
special
features
no
one
can
do
without.
Ø Create
a
demonstration
video
and
place
it
on
your
own
YouTube
channel.
Ø Offer
a
free
trial
for
users
with
an
upgrade
path
to
the
paid
version.
Ø Get
friends
and
relatives
who
are
well-­‐versed
on
your
app
to
create
a
buzz
by
posting
on
Twitter,
Facebook
and
MySpace.
Ø Set
up
a
Facebook
Fan
page
to
showcase
your
app.
It's
free
and
easy
and
your
fan
page
can
be
found
in
search
engines.
When
someone
joins
your
fan
page
it's
published
in
the
news
feeds
for
friends
to
read.
Wonderful
viral
marketing
tool.
Ø Create
wallpaper
with
rows
of
your
app's
icon
and
use
it
on
your
profile
pages
in
Facebook,
Twitter
and
MySpace.
SEOSOLUTION@2007-­‐12

4.
Express
your
business
Ø Within
your
app,
create
Twitter
and
Facebook
update
features
so
users
can
easily
post
comments
on
their
social
network
about
how
great
your
app
is.
Suggest
a
few
pre-­‐
canned
messages
and
include
a
small
URL
that
links
to
your
app
in
the
app
store.
Ø Participate
in
Q&A
forums
online,
such
as
WikiAnswers
and
Yahoo
Answers.
Ø Get
listed
in
free
online
directories
such
as
DMOZ.
Ø Place
free
classified
ads
on
Craigslist.
Ø Create
your
own
blog
using
a
service
such
as
WordPress
and
post
an
announcement
about
your
new
app
or
about
a
feature
update
to
your
app.
Ø Conduct
a
PPC
key
word
campaign
on
Google,
Yahoo!
and
Bing.
Ø Using
Google
Adwords
keyword
tool,
come
up
with
list
of
keywords
most
relevant
to
your
target
audience
and
use
those
keywords
in
your
promotional
materials,
on
your
website,
in
YouTube
tags
and
in
your
articles
about
the
app.
Ø Create
a
targeted
opt-­‐in
text
messaging
campaign.
Ø Add
a
description
of
your
app
below
your
email
signature
line
so
it
will
go
out
with
all
your
emails.
That
signature
line
should
include
a
URL
link
directly
to
your
app
in
the
iPhone
App
Store.
Ø Add
your
location
and
more
information
for
free
to
Google
Maps.
Ø Collect
user
reviews
and
feedback
and
post
them
on
your
website
on
the
home
page,
not
just
a
testimonial
page.
Ø Promote
your
app
on
your
own
business
materials,
such
as
receipts,
shipping
flyer
insertions,
envelopes,
shipping
containers.
Ø Offer
your
app
free
for
the
first
50
who
register
at
your
website.
Ø Create
a
monthly
newsletter
for
an
email
blast
and
prominently
mention
your
app
in
each
issue.
Ø On
LinkedIn,
join
groups
that
meet
your
target
audience
criteria
and
within
these
groups
post
links
to
your
press
release
or
blog
posting.
Be
sure
to
post
your
website
URL
in
the
“Websites”
section.
Ø Submit
your
press
release,
app
article
or
video
to
Digg.com.
It
will
immediately
appear
in
“Upcoming
Stories”
for
others
to
find.
Ø Create
a
contest
at
your
local
school
district
for
the
best
app
developed
by
a
student
and
offer
a
prize.
Send
out
a
press
release
on
the
winner
and
post
it
on
your
website.
Ø Send
a
letter
to
the
editor
about
how
your
app
helped
someone
or
could
help
a
community
group.
Ø Use
press
releases
and
online
distributions
to
announce
an
anniversary
of
your
company.
This marketing mix plan shall be tracked and reviewed constantly and reports for success
tracking shall be delivered to you on a monthly basis. The report will track the following
parameters on a monthly basis:
Collaboration
Strategy
The success of the project will depend largely on the seamless and smooth collaboration
between the onsite and off shore teams. To this end we suggest the following:
1. Communication for documentation, instructions, tasks, reports etc through a project
collaboration application such as Emails. We actively use emails for all our projects
and recommend it as a good way for collaboration.
2. Monthly conference calls between you and the Project Manager at our end.
Conference calls can be setup between any members of the project depending upon
requirement and approval from project head. Post call, one of the members recaps
SEOSOLUTION@2007-­‐12

5.
Express
your
business
the conversation.
Client Responsibilities/Dependencies
We shall depend upon the client for the following:
1. Timely feedback on reports sent
2. Explicit and timely communication of requirements, scope, changes, updates
3. Coordination between any third parties for information required by us for the project
4. Timely sign up with hosting providers, payment gateway, or any other third party sign
up required for the project execution.
5. Promptly sending us hosting, FTP, log report login details for scheduled progress
tracking of the project.
Terms
1. Any analysis required to be done for a new technology, which is essential for the
project, will be billable.
Services to perform all the services performed according the SEO plan
Warm
Regards:
Rohit
SEO Analyst
www.seosolution.us Xpress Your Business
Skype: rohitthakur2 | Email ID: rohit@seosolution.us
Call Us: +91-172-500-3766 | +918146029366 Fax: +91-172-500-3766
SEOSOLUTION@2007-­‐12