The final copy,StudentUniverse.com recap

1. Campus Media Group Student Universe Campaign October 27 – November 2, 2008

6. University of Minnesota, Twin Cities

9. University of Colorado, Boulder

12. San Francisco State University

15. Pennsylvania State University

18. Boston University

21. University of Texas, Austin

24. North Carolina State University

27. University of California, Berkeley

30. University of Massachusetts, Amherst

33. Florida State University

34. Overall Feedback Student Feedback “ I’ll have to check it out.” “ I’ve used Student Universe before and really like it.” “ My roommate is planning a trip, I’ll take one for her.” “ I prefer the face-to-face attention at the STA office.” Student Questions Can international students use Student Universe? Can faculty and professors use Student Universe? Will Student Universe give me as good a deal as STA Travel? If I use Student Universe do I have to book long in advance? How do they confirm that I am a student and is the process tedious?

35. Learnings & Recommendations -The largest schools, like Penn State and UT Austin, are less receptive to guerilla tactics due to overwhelming amounts of advertisements on campus and strictly enforced regulations. -The timing of the campaign could have inhibited the success of the hand-to-hand distribution of handbills, on account of several possibilities: -On most campuses it was midterm week, and busy, stressed-out students are less likely to stop and talk. -It was election week, and students were inundated with campaigners on campus, thus they were more likely to ignore ambassadors or discard materials. -The stencil should be a bit larger, as the small text was somewhat difficult to decifer on certain surfaces. -Chalk stenciling was the most well received and intriguing mode of advertising among students on all the campuses, and handbills were a second favorite, as it provides a takeaway that reinforces the site URL.