These are the slides from an APCA ed session covering Orientation on Facebook as well as a review of the Red Rover pilot program.

1. &
The new (and old) ways of orientation.

2. Summer
Spring Fall
Acceptance / Admission
Orientation
First Year Exp. Classes
Advising

3. Summer
Spring Fall
Acceptance / Admission
Orientation
First Year Exp. Classes
Advising
“orientation”

4. Summer
Spring Fall
Acceptance / Admission
Orientation
First Year Exp. Classes
college” Advising

6. Source: Brad Ward, Squarepegged.com

9. Two general categories of early folk:
1. Really confident / excited
2. Nervous / shy

10. Three general stages of conversation:
1. Where are you from?
2. Who’s going to what orientation?
3. Who’s like me? (Interest, residence halls, major)

14. Best Practices:
1. Welcome Facebook as a new orientation ritual.
Promote a “2013” group in your material (emails &
website). Help students find their connections.
2. Look for student leaders and recruit them, including
group admin.
3. Assign someone to monitor and help the group. (2
times per day.)
4. Train group leaders to recruit from incoming class
around May. (Or use Red Rover)

15. You’ve probably noticed,
some things have changed with college students.

17. But there’s good news:

18. Students are human.
>
ll
ti
s
(They just do a lot of stuff online.)

19. They Need: Comfort
>
ill
st
re
ua
Yo
ot
n :)
ne
alo
Comfort

20. They Need: Connection
>
ill
st
Hi! I’m new.
Awesome,
join our team!
Connection
Comfort

21. They Need: Contribution
>
ill
st
Here,
let me help.
Contribution
Thanks!
Connection
Comfort

22. They Need: The Same Things
>
ill
st
(They just look for them online.)

23. They Need: The Same Things
>
ill
st
(And it doesn’t work that well.)

24. The Current Approach:

25. Comfort: Find People Like You
{
First year students try to connect with other new students via Facebook groups,
but group “wall” posts are full of questions and few answers.

26. Connection: Join the College Community
Activities
{
Act
bs ivit
Clu ies
t
den ities
u
StActiv Activities
Spo
rts
www.yourschool.edu Activiti
es
rts
Spo
Students often can't make sense of their institution’s many websites,
and information is difficult to keep up to date.

27. Contribution: Give to the Community
?
There is no central place to share with the college community,
so the best work is lost online, erased, or buried in private class forums.

28. Schools Want Student Success
Your
EDU
Contribution
Connection
Comfort

29. but Contri
bution
25%
of students will drop out in
their first year.
Contribution Connection
Connection
Comfort *According to American College Testing

30. Your
EDU
A Single Web Based Tool:
Helping students
1. Find people like them
2. Create and join groups, find mentors
3. Contribute to the college community
Contribution
And helping colleges
4. Track, assess, advise and
support the process
Connection
Comfort

31. Comfort: Find People Like You
2 minutes to sign up.
(Works with Facebook.)
Instant interest matching.
(by Res. Hall, Major, Year)

32. Connection: Join the College Community
Club / Org Recommendations
(Based on matching interests.)
Join Groups With One Click

33. Contribution: Give to the Community
Club/ Org Major College
Class
e.g. College 101

34. Assessment: Support and Advice

35. Fall Pilot Program

36. 008 Pilot:
Free Orientation on Facebook
Goals: Increase Engagement and Connectedness
Increase Involvement: joining of existing groups
(An online group fair)
Test student comfort /acceptance / use with FB / school

37. 008 Questions:
Key
1) Will students tag themselves?
2) Does online group recommendation increase involvement?
3) Do students like it? Do they use it?

38. 008 Questions:
Key
1) Will students tag themselves?
Yes. Avg. 20 tags per student.
2) Does online group recommendation increase involvement?
3) Do students like it? Do they use it?

39. 008 Questions:
Key
1) Will students tag themselves?
Yes. Avg. 20 tags per student.
2) Does online group recommendation increase involvement?
Yes. (We think, needs more research.)
3) Do students like it? Do they use it?

40. 008 Questions:
Key
1) Will students tag themselves?
Yes. Avg. 20 tags per student.
2) Does online group recommendation increase involvement?
Yes. (We think, needs more research.)
3) Do students like it? Do they use it?
B+ 12 minutes on site, 38% login on newsletter

41. 008 Questions:
Key
1) Will students tag themselves?
Yes. Avg. 20 tags per student.
2) Does online group recommendation increase involvement?
Yes. (We think, needs more research.)
3) Do students like it? Do they use it?
B+ 12 minutes on site, 38% login on newsletter
(We’re a little ugly.)

42. 008 From Pilot
Insights
They love Facebook. Especially first year students.
Do not try to compete.
They are okay connecting their Facebook to the college.
87% chose to do so.

43. 008 From Pilot
Insights
Facebook does not meet all their needs.
“The great thing about [Red Rover] is that unlike facebook it
makes the connections through interest for you and you can
make friends and then use facebook to stay in touch.”
Rafael A.
First Year Student, Milwaukee, MN

44. 008 From Pilot
Insights
A student folksonomy not only works; it’s awesome.

45. 008 From Pilot
Insights

46. 008 From Pilot
Insights

47. 008 From Pilot
Insights
San Antonio slides

48. 008 From Pilot
Insights
San Antonio slides

49. Your
EDU
The 2009 software
will be made available to a
few select colleges.
For contact information,
Contribution
txt the word “rrhq”
to
Connection
50500
Or visit the booth.
Comfort