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WELCOME !   E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY  1
Sep 29 – Oct 03, 2008 Kragujevac Why are we  here?
Day 1 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],[object Object],[object Object],18:00-19:00 ,[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],[object Object],20:00-21:00 ,[object Object],[object Object]
Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WHAT? ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WHY? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WHO? ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WHEN? ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WHERE? ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
HOW? ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
5W & H ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],So… Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],Sep 29 – Oct 03, 2008 Kragujevac I Forget
[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac I  Remember
[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac I  Understand
[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac I KNOW !!!
Practice : ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],Successful Public Appearance Pre-condition Sep 29 – Oct 03, 2008 Kragujevac
Basic Human Need   Communication ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
How do we communicate ? Sep 29 – Oct 03, 2008 Kragujevac (Angel, 2004)
How do we absorb information ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac (Banjanin, 2003)
Same like in every strategy   development, in communications, also… Sep 29 – Oct 03, 2008 Kragujevac
Communications goals also should be ... Sep 29 – Oct 03, 2008 Kragujevac ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Communication ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Good Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],Good Communication Sep 29 – Oct 03, 2008 Kragujevac
Good Communication ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],[object Object],Verbal  Communication Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],N on- verbal  Communication Sep 29 – Oct 03, 2008 Kragujevac
No designed solutions ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
...  And be responsible ! Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
Communication Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Target Audiences Identifying ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Communication  Channels Sep 29 – Oct 03, 2008 Kragujevac ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Communication Tools ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WELCOME !   E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   2
Day  2 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],18:00-19:00 ,[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],20:00-21:00 ,[object Object]
[object Object],[object Object],[object Object],[object Object],Before Public Appearance Sep 29 – Oct 03, 2008 Kragujevac
Message ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac MESSAGE MESSAGE SUBSTANTIATIONS
SUBSTANTIATIONS ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],SUBSTANTIATIONS Sep 29 – Oct 03, 2008 Kragujevac
SUBSTANTIATIONS ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
SUBSTANTIATIONS ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
SUBSTANTIATIONS ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   3
Dan  3 . Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],18:00-19:00 ,[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],20:00-21:00 ,[object Object]
[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Public Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
PUBLIC APPEARANCE ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
PUBLIC APPEARANCE ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Six phases of successful public appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
What is also important ? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
To check prior to appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Be aware of prior to appearance : ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Who are you addressing to? Audience analysis - structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Who are you addressing to? Audience analysis - attitude ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],Public appearance types Sep 29 – Oct 03, 2008 Kragujevac
Public Appearance ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Successful public appearance components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Important for public appearance ( along with the content ) ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Adjusting to a place of public appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
Public Appearance Obstacles ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Fear from Public Appearance ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Fear from Public Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Fear from Public Appearance ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Fear from Public Appearance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Fear from Public Appearance ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Be aware … ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Be aware … ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Be aware ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Be aware ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Visuals ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Using of visuals ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Flip chart  ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Flip chart – p roper usage   ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Overhead Projector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Why to use Power Point? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   4
Dan  4 Sep 29 – Oct 03, 2008 Kragujevac 17 :00-18:00 ,[object Object],[object Object],18:00-19:00 ,[object Object],[object Object],19:00-19:20 ,[object Object],19:20-20:00 ,[object Object],[object Object],20:00-21:00 ,[object Object],[object Object]
Public Appearance ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
More percentages ... ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
How to practice ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
How to beat nervousness ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
How to beat nervousness ? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Voice ton, color, intonation ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac
Way of Speaking ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Way of Speaking ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
When you Speak ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
“ Dry Mouth ” ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
State of Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
“ Physical” Support ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Clothes deliver a message, too ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Eye Contact ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac ( John Wills  study)
Presentation Methods ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Use of Media ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
What is media ? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
How to understand different medias  to use them better? ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Understanding and Usage ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
WELCOME !   E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY   5
Welcome to TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Welcome to TV ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Welcome to TV! ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Welcome to TV! ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Welcome to TV! ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Welcome to TV! ,[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
More about TV ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
More about TV ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
A bit more about TV ,[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Wherever you participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
RADIO  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Radio ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Radio ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
TV  and   R adio ,[object Object],[object Object],[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Public Appearance Preparation ,[object Object],Sep 29 – Oct 03, 2008 Kragujevac
Sep 29 – Oct 03, 2008 Kragujevac

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Goran Djordjevic - External communication

  • 1. WELCOME ! E XTERNAL COMMUNICATION PUBLIC APPEARANCE D AY 1
  • 2. Sep 29 – Oct 03, 2008 Kragujevac Why are we here?
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  • 25. How do we communicate ? Sep 29 – Oct 03, 2008 Kragujevac (Angel, 2004)
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