Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from an industry. This month, we will focus on airline brands. What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!

1. Post Podium
Airline Brands
March 2014, Singapore

2. Brands Considered in March
Singapore Airlines
Fans: 734,000
Tiger Air
Fans: 570,000
Jetstar Asia
Fans: 168,000
AirAsia
Fans: 100,000
SilkAir
Fans: 73,000
KLM Singapore
Fans: 29,000
Cathay Pacific Singapore:
Fans: 17,000
AirAsiaGo
Fans: 7,000

3. Methodology

4. (No. of Likes on Post P) + 2 (No. of Shares of Post) + 5 (No. of Comments on Post)
No. of Fans of Page
KRDS Engagement Score on Post
) x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do the benchmark pages against each other.
Introduction
We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.

5. Top 5 Brand Specific Posts
Content that is unique to the particular brand, including events, slogans, and product information

6. KRDS Engagement Score
21.7
Fans:734,000

7. KRDS Engagement Score
12.2
Fans:734,000

8. KRDS Engagement Score
11.7
Fans:734,000

9. KRDS Engagement Score
9.8
Fans:734,000

10. KRDS Engagement Score
6.3
Fans:734,000

11. Top 5 Promotional Posts
Content to publicize product promotions and discounts

12. KRDS Engagement Score
35.6
Fans:100,000

13. KRDS Engagement Score
14.2
Fans:29,000

14. KRDS Engagement Score
12.6
Fans:29,000

15. KRDS Engagement Score
8.6
Fans:17,000

16. KRDS Engagement Score
3.5
Fans:7,000

17. Top 5 Generic Posts
Content aimed at driving engagement that could be posted to the page of any brand

18. KRDS Engagement Score
27.4
Fans:734,000

19. KRDS Engagement Score
27.2
Fans:734,000

20. KRDS Engagement Score
26.5
Fans:17,000

21. KRDS Engagement Score
12.0
Fans:734,000

22. KRDS Engagement Score
3.4
Fans:29,000

23. Preetham Venkky
Business Head – Asia
Digital Strategist
preetham.venkky@krds.com
+65 8354 3326
www.krds.sg feed.krds.com twitter.com/KRDS facebook.com/KRDS