Each month, KRDS Singapore unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Government Business.
What do you think are the top 5 posts in Singapore for this industry? Take a look at our report to know the answer!
2. Brands Considered
Fans: 137, 909
Fans: 85,036
Fans: 56, 880
Fans: 100, 319
Fans: 55, 299
Fans: 39,629
Fans: 34,036
Fans: 31,133
Fans: 30,199
Singapore Police Force
Health Promotion Board
Ministry of Education
Life does not rewind
Land Transport Authority
– We keep your world moving
Fans: 46,589
Republic of Singapore Navy
Cyberpioneer
The Singapore Army
PUB, Singapore’s National Water
The People’s Association
4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:
• Fans like posts most frequently
• Fans share posts less frequently
• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator,
but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
Introduction
We have ranked all the posts published on airline brand pages in Singapore using the KRDS Engagement Score.
5. Top 5 Brand Specific Posts
Content unique to the particular brand, including events, slogans, and product information
23. Preetham Venkky
Business Head – Asia
Digital Strategist
preetham.venkky@krds.com
+65 8354 3326
www.krds.sg
feed.krds.com
twitter.com/KRDS
facebook.com/KRDS