When your advocacy web site has a message that is in opposition to someone else's, it can be hard to get the word out. You usually don't have the budget to advertise, and your target audience may be predisposed to not visit your site. Or they may not even be aware of the issue you are raising to even ask the right questions. This talk reviews techniques that use the programmable web (XML, KML, RSS, geocoding and microformats) to get your message in front of people via third-party websites. By allowing your data to flow freely, you can catch people's attention in unexpected ways. (Be sure to open the notes tab while viewing, and please visit my blog at http://skeptools.wordpress.com/2008/10/18/push-protesting/)

1. Push Protesting Getting the word out through the programmable web Tim Farley whatstheharm.net & skeptools.com

2. what is this about?

3. getting your message out cheaply

4. who is it for?

5. when your message is in opposition to someone or something

6. protestors (FreeXXXX.com)

7. advocates (SaveTheXXXX.com)

8. consumer protection (xxxxSucks.com)

9. political or religious messages

10. scientific skepticism

11. why is this useful?

12. advertising isn’t cheap

13. google-bombing does not scale

14. top 10 links

15. your site ends up preaching to the choir

16. what alternative techniques are there?

17. programmable web

18. XML & RSS

19. Microformats

20. Geocoding & KML

21. open up your data

22. opened data can flow by itself

23. third party web sites (neutral ground)

24. Importance of tone

25. key is getting attention without alienating your audience

26. what is the skeptic movement?

27. paranormal ghosts alt medical astrology hoaxes scams 9/11 “truth” pseudo-science denialism scientology misinfo UFOs Bigfoot

28. whatstheharm.net

29. victim reports

30. rhetorical tool

31. research tool

34. RSS feeds

35. RSS is not just for blogs!

37. all sites should publish via RSS

38. third-party sites will pick up your RSS content

39. visibility

41. recommended: FeedBurner.com

42. Microformat: Geo-coding

43. GeoRSS

44. GeoRSS example <item> <guid isPermaLink=&quot;false&quot;>whatstheharm.net.case.number.1170</guid> <link> http://whatstheharm.net/fengshui.html#loh_futt_keong</link> <author>whatstheharm.net</author> <category>feng shui</category> <title>Loh Futt Keong</title> <description>The neighbors both believed in feng shui, but didn't get along with each other. When one put a mirror on their house to reflect bad luck, the other did the same and the feud escalated. The argument ended up in the street with one person dead.</description> <pubDate>Tue, 26 Aug 2008 19:06:00 -0400</pubDate> <georss:point>6.1105 100.362007</georss:point> </item>

46. KML

47. KML is Keyhole Markup Language

50. Google requires a “Geo Sitemap”

51. Geo-protesting

56. Google & Microsoft both use much user content

57. Yahoo Maps and others are lagging on this

58. Good for geoprotesting: YouTube Flickr

59. Bad for geoprotesting: Panoramio Wikipedia (edited sites)

60. futures

61. Microformat: hReview (microformats.org)

62. Restaurant, movie, web site reviews

63. hReviews can be tied to web site and/or geographic location

64. Yahoo search starting to support hReview now

65. Questions?

66. whatstheharm.net skeptools.com