Kansas Racing & Gaming Commission Casino Proposal http://krgc.ks.gov/

1. Kansas Lottery
Gaming Facility Review Board
September 2‐3, 2008

2. KANSAS SPEEDWAY
We deliver:
• Best financial performance
• Best driver of tourism and taxes
• Best management
• Best financial capabilities
• Best partner to State of Kansas &
Wyandotte County
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3. Cummings Associates:
KANSAS SPEEDWAY
“Key Question: Who Will Build
You the BEST Mousetrap?”
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4. Proven Market Outperformance
KANSAS SPEEDWAY
Gaming Win (per unit) in Florida Casinos:
Cordish Hard Rock Casinos vs. Competition
1 2 2 2
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1 Source: Seminole Tribe of Florida 2 Source: State of Florida, Dept. of Business & Professional Regulation, Division of Pari‐Mutuel Wagering, August 20, 2008 NOTE: All data is for year‐to‐date 2008

5. KANSAS SPEEDWAY
Proven National Brand…
Even among 45 to 65 year‐
olds, those who are likely to
visit a Hard Rock Casino
significantly exceeds all
other competitors.
Source: Zogby International Research
The Appeal of Hard Rock is Broad 5

6. KANSAS SPEEDWAY
Enhanced by NASCAR and ISC…
NASCAR Fans and Casino Visitation
Significant cross‐
over between
NASCAR and
Hard Rock brand
Source: Zogby International Research 6

7. KANSAS SPEEDWAY
The Most Compelling Facility…
Wells Gaming Research
Attraction Factor Comparison
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8. Biggest Generator of Tourism…
Wells Gaming Research
KANSAS SPEEDWAY
“Mid” Case Projected Annual Visitation
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9. Highest Revenues…
KANSAS SPEEDWAY
Average of Wells & Cummings Projections
Annual Casino Revenues
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10. Best Return for the Public Sector
KANSAS SPEEDWAY
Meridian Business Advisors Analysis
Does not include impact of temporary facility Source: Meridian Business
Advisors 10

11. Commitment to Temporary Facility
KANSAS SPEEDWAY
Temporary casino adds $93 million in incremental
tax revenue in first two years vs. permanent only
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12. KANSAS SPEEDWAY
Additional Commitments
‐ Second race has $111 million annual economic impact
($17 million a year in taxes alone)
‐ 2 trackside billboards worth $1.8 million per year (before
second race)
‐ Road course brings additional value 12

13. KANSAS SPEEDWAY
Community Commitments
‐ Employee Shuttle System
‐ Local Hiring and WBE/MBE Commitments
‐ 1% Additional to Unified Government of KCK &
Wyandotte County
‐ Plus Additional $1.1mm per year to schools and other
local causes
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14. KANSAS SPEEDWAY
Gaming Management Update
• Addition of Project General Manager,
Richard Kline
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15. KANSAS SPEEDWAY
Financial Capabilities
• Owners’ financial commitment is fully
funded by existing unrestricted cash
• We have substantial ongoing cash flow
• Debt commitment from commercial
bank
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16. See you at the Hard Rock!
KANSAS SPEEDWAY
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