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CURRICULUM VITAE
KRIANGKRAI UTHAIRAT
CARREER OBJECTIVE
To be employed in a stable company with sustainable growth that offers the great career prospects and prefers
professional challenge, utilizing my experiences, and a broad range of Aftersales & Sales Operation, ,
Dealer management, Dealer Development, and related skills.
PERSONAL DETAILS
Date of Birth : 1st
April 1977
Citizenship : Thai
Languages : Thai, English (Fluent in Speaking, Writing and Listening)
Marital Status : Married
Religion : Buddhism
Address : 31 Soi Benja Vittaya School Din Daeng Road, Din Daeng, Bangkok, 10400
E-mail : kriangkrai.ut@mgthai.com; kuthairat@gmail.com
Phone : 02-643-4750
Mobile Phone : 095-368-1877/ 081-995-5647
Own car : Yes
EDUCATION
Master of Computer and Engineering Management (MS-CEM) 1998-2000
Assumption University (ABAC)
Bachelor of Engineering (Civil Engineering) 1994-1998
King Mongkut’s Institue of Technology Ladkrabang (KMITL)
SKILLS SUMMARY
 Business Development
 Professional Presentations
 Quantitative Analysis
 Computer Skills
 Sales &Aftersales operation
 Motivate & Negotiate
 English Communication&Written
 Dealer Management
 Project Management
 Financial Management
 Leadership&Interpersonnal
 Construction Management
PROFESSIONAL EXPERIENCE SUMMARY (TOTAL 15 Years)

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PROFESSIONAL EXPERIENCE
1st
Jul 2015 – Present Regional Aftersales Manager
MG Sales (Thailand) Co., Ltd.
(Aftersales Responsibilities in automotive industry)
 Providing dealer’s network development with the standard guidance and assist through regular contacts and
visits
 Conduct regular review / evaluate analysis and provide action plan to the dealers for improvement of their
after- sales quality & business
 Counsel dealership management when required to ensure that dealer standards are consistently met
 Conduct report regarding to after-sales related issues and dealer feedback for the contribution to the policy
or decision making of the management
 Key figures / workshop business analysis, Profit and Lost Statement, CSI plan and facilitate.
 Perform operational and financial review of Dealer After-sales operation and provide guidance within the
after sales area in order to ensure that all responsible dealers are met to dealer standard e.g. Monitor MG
authorized dealer performance in key areas of After-Sales Department, Parts department and customer
loyalty to the Brand(s).
 Maintaining excellent relationships with key customers and dealers throughout Thailand
 Ensure that all reporting required by MG Sales Thailand are provided accurately and on a timely basis for
Dealer After-Sales business
 Monitor and development plan to ensure that all dealers are met the part targets.
 Attend training of both a non-technical and technical nature, as required to maintain skills at the optimum
levels.
 To provide professional and timely customer service to internal and external (i.e. dealerships) customers at
all times
1st
Jan 2015 – 30th
Jun 2015 Dealer Business Manager
Mazda Sales (Thailand) Co., Ltd.
(Sales & Aftersales Responsibilities in automotive industry)
Sales:
 Provide support to develop dealers' wholesales and retail performance in order to achieve the dealer's
monthly vehicle sale target.
 Engage with dealer by close monitoring & consulting for the dealer's 6Ps (Place, Product, Pay-Plan,
People, Process, Promotion) implementation in order to enhance showroom traffic and customer
satisfaction according to Mazda policy
 Strongly emphasize on building-up a strong sales and marketing business plan for each dealer as well as
implementing a detailed sales process
 Provide training to new sale staff & keep monitoring on sales process to ensure that they have good product
knowledge and perfect selling skill all time.
Aftersales & Customer Service
 Assist in the implementation/promotion and administration of company programs such as Mazda Dealer
Operation Standard (M-DOS), Quality Service Implementations, Customer Satisfaction-MSI survey,
Technician Skills Contest.
 Closely support dealers to ensure that dealer’s technicians / foreman & service advisor / DCRC / service
manager and related persons provide quality service work to customers and fulfill customer expectation.
 Consult dealers on results against agreed business plan and implement relevant corrections to ensure
dealers achieve parts/oil/accessory & CSI & Customer Retention & FIRFT objectives and work within an
affordable aftermarket business structure
 Ensure that dealers comply with all Company rules, guidelines and procedures relating to aftermarket
business implement requirements of MST.
 Focus business planning on dealer mechanical workshop, body shop, parts wholesale and accessories, to
maximize dealer aftermarket penetration.
 Audit dealers process performance for the aftermarket business as appropriate.

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16th
Aug 2011 – 31st
Dec 2014 Parts & Service Zone Manager
Mazda Sales (Thailand) Co., Ltd.
(Aftersales Responsibilities in automotive industry)
In General
 Visit dealers (3 weeks/month – 10 dealers in BKK)
 Support and coordinate dealer about customer complaint, check part status, warranty claim, audit, and
aftersales service programs.
 Advise and consult dealer of aftersales service programs such as Mazda Dealer Operation standard
(MDOS), Service Manager Trip, DCRC Challenge Program, Aftersales Service Incentive Program, Master
Dealer Program, Mazda Guild, Customer Satisfaction-MSI survey, Mobile Service Truck, Technician
/DCRC/ SA Skills Contest.
 Coordinate all parties with concerned customer satisfaction such part / technique/ training/ customer
satisfaction/ sales/ sales planning/ marketing department.
 Quality Service Implementation, Accreditation & Sustainment (2 times/years).
 Arrange and hold the seminar for service manager, service advisor, DCRC, Parts, Foreman. (Have no the
organizer)
 Provide support to dealers on staffing; training and organizational issues, within established guidelines
 Present the performance review conclusion in monthly meeting to management. (Japanese & Thai)
 Recommend dealer about the aftersales service facility standard both new showroom and renovation.
 Project coordinator of ad hoc projects (Dealer Management System-DMS, Daily report, Automatic BSC)
 Ensure that aftersales service covering all dealer process are being adequately managed: appointment &
scheduling, vehicle reception, workshop service/repair, vehicle handover, payment, cash flow, customer
follow-up, parts ordering and receiving, picking, inventory control, parts fill performance, administration,
wholesale and warranty.
 Achievement of objectives for JD Power CSI and MSI CSI.
 Achievement of objective for Customer Retention.
Parts Related
 Support all new model launch activity such as initial parts stock, service tools, diagnostics and accessories.
 Promote parts sales to parts stockiest.
 Coordinate and follow up part status, part invoice issues.
 Ensure dealerships are holding adequate inventory to support their (CMA) Cluster Market Area.
 Focus business planning on dealer mechanical workshop, body shop, parts wholesale and accessories, to
maximize dealer aftermarket penetration.
Service Related
 Coordinate/ Follow up customer complaint.
 Ensure dealerships are keeping adequate (SST) Service Special Tools to support the customer in their
(CMA) Cluster Market Area.
 Identify dealerships Service Training requirements.
 Manage the Customer Satisfaction Program at the assigned dealership by jointly develop corrective action
plan in relation to the objective set in the dealer business plan.
 Support company recalls to maximize strike rates and assist the dealership in follow up and monitoring.
 Ensure Mazda Warranty policy understand by dealership staff.
 Assist in the company’s administration of service menu pricing and promote its use by dealerships.
 Audit dealers process performance for the aftermarket business as appropriate.

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1st
Dec 2008 – 15th
Aug 2011 Fleet District & Project Manager
Nissan Motor (Thailand) Co., Ltd.
(Sales Responsibilities in automotive industry)
My responsibilities were as follows:
 Motivate and monitor dealers in North and North East Area to achieve fleet sales target.
 Support dealers for car allocation to dealers, fleet discount approval of individual cases, training, and car
specifications and features.
 Work as the project owner of government welfare program, NMT employee program, Nissan container
body, Urvan GX comfort, SME program, Agriculture program, and develop application for fleet
reimbursement process.
 Create fleet campaign (Low Interest rate, Free Insurance, long term payment, ZERO down payment, proper
dealer benefit) and negotiate with finance companies (Thanachart/ KTBL/ AYCAL/ NLTH) and broker
company (Lockton) to support projects efficiently.
 Motivate dealers all over the country to support projects to achieve fleet sales target.
 Summarize and present the result of fleet sales/ reimbursement to management monthly.
 Analyze and calculate fleet discount.
 Contact and coordinate with business partners (Carry Boy, Pipatpong, Thanachart, etc.)
 Create and maintain relationships with fleet customers.
 Arrange regional training for dealers at least twice a year to make them clearly understand fleet sales and
reimbursement process.
1st
Jan 2008 – 1st
Dec 2008 Senior Specialist Business Development
Chevrolet Sales (Thailand) Co., Ltd.
(Dealer Development Responsibilities in automotive industry)
My responsibilities were as follows:
 Develop new business opportunities by identifying potential customers and expanding to new dealers in the
market.
 Analyze and assess prospective dealers based on their financial statement and experience in order and
request for approval from the committee.
 Work as the project owner to implement and train about Dealer Management System (DMS - Sales, Part,
Service, Accounting, etc.) and Dealer Communication System (DCS).
 Contact and coordinate with vendors (Tectura/ Sundae) to implement projects.
 Summarize and present the performance score of each dealer (Sales, Services, CSI, etc.) to management
monthly.
 Develop a business plan for new dealers and provide services to ensure their profitability and viability.
 Monitor dealer infrastructure to reflect approved Chevrolet standards.
 Ensure all dealer activities to be in accordance with the company’s standards (finance, insurance, sales &
service training and spare parts ordering).
1st
Jan 2002 – 31st
Dec 2007 Business Development Manager
TEAM Consulting Engineering and Management Co., Ltd.
(Business Development Responsibilities in consulting industry)
TEAM is one of the most sizable consulting engineering firms in Thailand and rank among the TOP FIVE
in our specialization. Currently, its accomplishments include over 800 development projects. It ranks first in the
diversification of services and network. TEAM employed nearly 1,000 staffs, and includes seven
affiliates/subsidiaries. It has expertise and extensive experiences in six areas of consultancy services: Water
Resources, Environment, Urban and Regional Development, Community-based Development, Infrastructures,
Transportation, Management, also Power and Energy.

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My responsibilities were as follows:
 Monitor report status and progress of each project development.
 Summarize and present project development status to Executive Director board (ED Board)
 Conduct feasibility study for new potential businesses (E-Procurement, Laser Scanner for Surveying, etc.).
 Work as the project owner of E-Procurement Project (Feasibility, Vendor Selection, Implement, Register
into E-Marketplace in the name of ICN System – One of TEAM Group)
 Develop strategies for business development & marketing plan.
 Set up and lead the company’s major seminars twice a year - In the beginning of the year to set annual
business goal and in the midyear to revise the goal.
 Collect and analyze information and also prepare reports for presentation in the above mentioned seminars.
 Provide supporting information for cost proposal and / or prepare cost proposals.
 Evaluate the company’s cost proposal in some projects.
 Keep strongly relationship with customers.
1st
Jan 2000 – 30th
Nov 2001 Project Coordinator and Site Engineer
Seangchai Wasadukosang Prachuap Ltd., Part.
(Engineer Responsibilities in contractor industry)
My responsibilities were as follows:
 Coordinate all parties with concerned the project among, owner (government sector), suppliers,
sub-contractors, foreman, and related persons.
 Plan, monitor and allocate resources for project management (Manpower, Material, Money, Machine)
 Supervise construction sites
 As-built drawings & Cost estimating
 Prepare documents in both of technical and cost proposal for bid submission.
 Create and keep strongly relationship with customer.
THE SUCCESSFUL PROJECTS
1. Mazda
1.1. Aftersales
1.1.1. Create new balanced scorecard report that present in monthly meeting of zone manager both
individual and nationwide.
1.1.2. QS Implement/ Accredited at Mazda Dusit Autosales (Krabi) and Mazda Mitr Tae Automobile
(Suratthani) and CG Automobile.
1.1.3.No.1 Performance Review in FY2012 from Total 11 zones (Lower South) such as
PAO Achievement, CSI Score, Dealer Capacity, staff Turn-over, 5S, Dealer Facility etc.
1.2. Sales
1.2.1. Create new weekly report such as KPI, Local Marketing, Booking Management, Sales Forecast, etc.
(Dealer Nationwide Report)
2. Nissan - Fleet sales volume of Nissan Government Welfare Program achieved 300% compare with FY10
target. (Actual sales = 1,200 units, Target = 400 units)
3. Nissan - Fleet sales volume of Nissan in North and North East achieved 140% compare with FY10 target.
(Actual sales = 1,400 units, Target = 1,000 units)
4. Chevrolet - Roll out DMS application to Chevrolet dealers in both of new and existing dealers.
5. TEAM - Develop E-Auction application and register into e-market place of Comptroller’s general
department. This is the one of project feasibility study in TEAM Consulting Engineering and Management.
6. Seangchai - Construction Project achievements as belows:
6.1. Wa Ko Observatory Project (The Non-formal and Informal Education Dept.)
Prachuap Khirikhun, Thailand.
Project amount 64,950,000 Baht.
6.2. Artificial Coral Project (Fisheries Dept.)
Prachuap Khirikhun, Thailand.
Project amount 45,709,000 Baht.

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Tutor 1998-2000
Self-employed
I was a tutor for both individuals and groups who are seeking to gain entrance into selective universities.
Most students under my tutelage have been successful in gaining entrance.
Skills include: Creating an effective teaching techniques to solve learning problems. Listening, probing, and
assessing individual strengths and weaknesses.
INTERESTS/HOBBIES
 Playing a Guitar, Bass, Saxophone, Drum
 Sound Engineer and Computer Music
 Travelling
 Amulet
ACTIVITIES
 Ordinary Member of Thai Council of engineers
 License for Professional Practice of Associate Civil Engineer
 Musician and Committee of the KMITL Engineering Music Club
 Member of Uamulet.com
 Member of Saxsociety.com
REFEREES
 Available on request