Looking to leverage LinkedIn to access more business leads and profits? Then you will find this LinkedIn workbook of benefit as it covers 10 practical steps you can take to use LinkedIn in your business. If you have questions about using LinkedIn or other social media and social networking platforms in your business, then please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe If you are looking for in-house LinkedIn training programmes or education and mentoring about digital marketing and social media, you can contact me at http://www.BizGrowthSupportDesk.com

1. LinkedIn For Business Leads And Profits Workbook
10 Steps To Enhance Your Online Visibility And
Build Your Network Using LinkedIn
So you have decided to join LinkedIn to build your professional network.
Here are 10 essential tips to help you get the most out of building a
presence for yourself and your company on LinkedIn.
Your privacy on LinkedIn: As with all social networks, it is recommended
that you review your privacy settings. You can watch a short online video
that provides guidance on four key privacy settings to review on your
LinkedIn profile – this is especially relevant if you are updating your
LinkedIn profile. Access the LinkedIn privacy video here:
http://bgn.bz/lipr
LinkedIn for business training and workshops: If you are looking for short
workshops or in-depth LinkedIn training for yourself or your team please
contact us for details of our next open programmes or in-house LinkedIn
for business training.
Note: it is recommended that you also review your organisations social
media policy for any specific guidance your company provides in relation
to the use of LinkedIn.
1. Establishing your LinkedIn networking goals
Your first step is to consider your goals for using LinkedIn. Perhaps it’s to
build your online visibility, manage your professional profile online, build
a strategic network of business contacts or reconnect with past
colleagues and clients.
Establishing your goals will then assist you to prioritise and manage your
time engaging on LinkedIn and will help you track and measure your
online networking success.
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2. Notes and Action Plan:
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2. Review your social networking keywords
Increasingly people are doing searches for people on LinkedIn, not
necessarily by someone’s name – perhaps searching for someone by their
job title, the company they work for and their geographic location.
If you want to increase your likelihood of being found when people are
searching for someone with your skills, knowledge and experience it is
critical that your professional profile on LinkedIn includes the key words
that people will be typing in to the LinkedIn ‘people search’.
You need to ensure that you include your key words in your LinkedIn
summary, current positions, past positions, your summary profile and
your specialities.
Notes and Action Plan:
………………………………………………………………………………………………………………….
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………………………………………………………………………………………………………………….
3. Ensure your LinkedIn profile is 100% complete
If you want to increase the opportunity to be found on LinkedIn you need
to invest the time in ensuring that your LinkedIn profile is not just up to
date but 100 per cent complete.
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3. The areas you need to focus on completing include:
 Your name, your position and adding a professional picture
 Completing your summary profile and specialities
 Your educational history
 Previous positions (at least 2)
 Recommendations (at least 3).
Notes and Action Plan:
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………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
4. Manage your LinkedIn visibility in search results
Increasingly people are performing searches in Google and other search
engines for people before and after they meet them as part of their
preparation and research for meetings and interviews. Publishing a
professional profile on LinkedIn is an effective way to manage your profile
in search results.
Take the time to review your public profile settings in LinkedIn once you
have completed updating your profile. You can decide what information
people will find in search engine results and you can also create a short
customised LinkedIn URL which you can then use in your email footer or
business card.
Notes and Action Plan:
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
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4. 5. Enhance your profile with LinkedIn applications
LinkedIn has made available a number of free applications to help you
demonstrate your expertise and enhance your profile. Explore the
applications to see which may be the most relevant to support your
LinkedIn networking goals.
Some popular applications to consider include:
 Integrating your blog with your LinkedIn profile
 Adding your Twitter account to your LinkedIn profile
 Including a multimedia presentation to your profile using SlideShare
or Google Docs
 Adding your recommended reading list using the Amazon
application
 Promoting your events on LinkedIn with the events application
 Inviting people to participate in LinkedIn polls.
Notes and Action Plan:
………………………………………………………………………………………………………………….
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………………………………………………………………………………………………………………….
6. Build strategic visibility with your status updates
On your home page of your LinkedIn you will notice updates from people
in your network – the volume of content will depend on what your
network shares and their personal privacy settings.
Publishing content, such as a link to helpful article or resource that you or
your company has published with an effective call to action to encourage
your network to read the article, can reinforce your knowledge and
expertise and help you position yourself as being a valuable resource.
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5. Create your publishing plan for your status updates and ensure that the
content you share provides value to your network.
For example, if you decide to integrate your Twitter account with your
LinkedIn account, ensure that the content you syndicate from Twitter is
relevant to your LinkedIn network (you can be selective in the content
that gets posted to LinkedIn from Twitter).
Notes and Action Plan:
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
7. Build a strategic network
LinkedIn members include professionals from all the Fortune 500 and all
the FTSE 100 companies. Once you have determined your LinkedIn
networking goals as covered earlier, you now need to grow your network.
When extending your network on LinkedIn make sure that you use a
personalised message – this helps create a positive impression right from
the start.
If you do not wish to use the LinkedIn premium paid service to connect
with someone sending an ‘Inmail’ message, you can look to connect to
someone through requesting an introduction from someone in your
network who knows the person you want to connect with.
Alternatively, you can message the person direct and invite them to join
your network on LinkedIn if they you are both in the same LinkedIn Group
and they have set their privacy to enable messages from Group members.
Also refer to section 9 on the subject of LinkedIn Groups.
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6. Remember that success in using LinkedIn is not just about how big your
network is – it’s about nurturing those relationships over time.
Notes and Action Plan:
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
8. Enhance your credibility with recommendations
Just as testimonials and reviews on your company website demonstrate
social proof that your organisation has great products and services, a
recommendation on LinkedIn is a great way to showcase your expertise.
Remember to re-connect with people before you request
recommendations from people you have worked with in the past. And
don’t forget to provide recommendations to people in your LinkedIn
network that you have worked with, trust and recommend.
Notes and Action Plan:
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
9. Join, create and actively participate in Groups
Consider joining alumni Groups on LinkedIn for your university or
previous employers as it is a great way to reconnect to a trusted network
of past colleagues and contacts.
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7. Look to join LinkedIn Groups related to professional associations and
offline networks that you are a member of – this is an excellent way to
keep connected between meetings and events.
Notes and Action Plan:
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
10. Create a profile for your Company
If you own your own business you can setup a Company Page for your
business or organisation at no cost.
You can also add details of your products and services to your LinkedIn
Company profile including images and videos.
If you are in a large organisation you should assign accountability to a
member of your organisation to keep your LinkedIn Company Page up-to-
date.
Notes and Action Plan:
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………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
………………………………………………………………………………………………………………….
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8. Additional Resources
If you have found this social media workbook of assistance and are looking for
additional resources, please do connect with me:
Remember to ‘Like’ the www.Facebook.com/KrishnaDe Page : where you can
access free audio tutorials to help you with your social media marketing and ask me
your questions.
Keep up to date with marketing best practice and get access to our monthly FREE
marketing and social media webinars by subscribing to our ezine at:
www.BizGrowthExpress.com
Find helpful marketing tips and news on www.Twitter.com/KrishnaDe
Watch free digital marketing tutorials at www.YouTube.com/BizGrowthTV
Discover marketing and social media resources www.BizGrowthResources.com
Read in-depth marketing tutorials and case studies at www.BizGrowthNews.com
Find tips for using Facebook to market your business at
www.Facebook.com/BizGrowthMedia
Access the latest social media tips and research at www.Krishna.me and
www.RecommendedResearch.com
Digital Marketing And Social Media Education
If you are ready to invest in your own development in digital and social media
marketing, you are invited to access my monthly mentoring programme receiving a
tutorial each week to help you build your visibility, reputation and attract more
clients online by joining our low cost “Online Visibility Mastermind”.
Do also contact me if you are looking for a key note speaker, a conference MC,
assistance to integrate your digital marketing strategy, educate your executive team
or access one to one marketing mentoring please do contact us to access more
details at:
>>>www.BizGrowthSupportDesk.com<<<
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