On 27-28 September 2012, Fleming Europe will be hosting a European conference on the topic of social media in HR.
Companies featured include Dell,
http://human-resources.flemingeurope.com/social-media-hr
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
Social Media In HR Summit Agenda
1. SPECIAL FEATURE:
“Crowd Competence Sourcing”
Session via a built-in
UNCONFERENCE!
visit our website: www.flemingeurope.com
EXPERT ADVISORY BOARD YOUR PROMINENT SPEAKER PANEL
Matthew Jeffery Courtney Shelton Stephen Jio Carrie Corbin
Autodesk, UK, Head of EMEA Talent Hunt, PhD Dell, Ireland AT&T, USA, Associate
Acquisition and Global Talent Brand Social Media in Social Media and Director of Strategic
Organizations Community Professional Staffing & Talent
Jon Ingham SMinOrgs), USA, Founder Attraction, # 3 of the Top People
Dan MANOLESCU to follow in Social Media Recruiting
Strategic HCM, UK Jean-Marc Mickeler LLM, MA, LLB
Independent Academic, Author, Blogger Deloitte, France European Commission
#23 HR Most Influential UK Thinker 2011 Partner and Head of Christoph Fellinger
(Data Protection Beiersdorf, Germany
Employer Branding Officer‘s Office), Belgium
Courtney Shelton Hunt, PhD Talent Relationship
Social Media in Organizations, Krishna De E-Crime Expert, Data Protection Management Head
Biz Growth Media, and Privacy Advisor
(SMinOrgs), USA, Founder
Ireland, CEO, Award Alfredo Donati
Winning Digital Marketing, Jonathan Campbell
Stephen Jio GTS Group Dublin –
Brand Engagement and Social Social Talent -“Social
Dell, Ireland Recruitment Innovation“, A Lufthansa Company
Social Media and Community Professional Media Strategist, Former HR Ireland, HR Partner &
Director of Diageo Ireland Ireland, CEO
Recruiter
Ted Meulenkamp Bahar Rasouli Michel Guye-
F. Hoffmann-La Roche, Spain ERICSSON, Sweden Bergeret Nathalie Soeteman
International Program Manager, HR Business Partner and CERN, Switzerland SNS Bank, Netherlands
Employer Branding and Social Media Global Services Talent Recruitment Manager Social Business Change
Recruitment, Award Winning Social Manager Manager
Media Recruitment Strategist Tim Ackermann
Ted Meulenkamp International School of
F. Hoffmann-La Roche, Gustaaf Vocking
Carrie Corbin Management, Germany The Hague University,
AT&T, USA, Associate Director of Spain, International Associate Professor,
Program Manager, Netherlands, Senior
Strategic Staffing & Talent Attraction, Former HR Director at Swarovski Lecturer, Management
Employer Branding and Social AG, Talent & Acquisition Lead at
# 3 of the Top People to follow in Social Media Recruitment, Award Winning Team Consultant and Head of
Media Recruiting Microsoft, VP HR at Deutsche Web Intelligence at SNS Bank
Social Media Recruitment Strategist Bank
LEARNING GOALS
By joining us for these two intensive days you will learn about... ENDORSING PARTNER:
Discovering the “SECOND INTERNET” - the social nature of the web
RETHINKING of TALENT ATTRACTION in a COST-SAVING WAY
HR Handling Social Media EXPOSURE AND PRIVACY of future and current employees
SOCIAL MEDIA METRICS - Measuring Employee and Customer Feedbacks in the „Cyberspace“
REACHING EXTERNAL AUDIENCES and leveraging WORD-OF-MOUTH MARKETING
SOCIAL MEDIA RISKS to avoid: lawsuits, regulatory violations, security breaches, etc.
ACHIEVING ALIGNMENT with Corporate Goals
TECH-SPOTLIGHTs: Employing Mobile Apps, Social Networks and Collaboration Models in HR
CORPORATE PARTNERS:
Who will you meet...
This premier cross-industry HR event is aimed at Senior Executives responsible for Talent, Recruiting,
Knowledge Management, Employee Engagement and Learning as well as at Communication Executives social
responsible for Employer Branding, Internal Communication and Social Media who are interested in
exploring the most ‚viral‘ Social Network issues.
ADVANTAGE
This is a unique opportunity to network with your peers, professionally upskill and keep up with the dynamic trends.
CMYK (70%, 63%, 62%, 58%)
CMYK (45%, 0%, 100%, 0%)
GLOBALTALENTSTRATEGY
CMYK (86%, 61%, 0%, 0%)
Media Partners:
netwerk.nl GLOBALTALENTSTRATEGY
2. tel: + 36 1 411 1842 | fax: + 36 1 411 1841
victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com
Event Focus Tweet the Conference!
SHRM‘s “Social Media in the Workplace” Survey Findings from 2011 showed We live at #socialhrdub, check out the Twitter names of the
that 73% of the participating companies are NOT providing any social media speakers and take the conversation online!
training to employers and employees who engage in social media activities....!
Ask questions, share your thoughts, and use the #socialhrdub or #session
hashtags to follow the discussion.
To bridge the gap between this niche area and the obvious real-life practice,
highly qualified experts in the strategic communications industry and new #hashtags: The # symbol, called a hashtag, is used to mark keywords or topics in
media will discuss about social engagement, recruitment futurology, digital a Tweet. It was created organically by Twitter users as a way to categorize messages.
networks, social media footprints, risks and exploitation of social media
strategies.Gathering the freshest Advisor and Speaker inputs, Fleming Europe is (Ex. I’m at #HRPort2012 in Lisbon.)
proud to produce the one-of-a-kind
@mention: Talk to someone on Twitter using their @name
Social Media in HR Summit to be held on 27-28 September 2012, in (Ex. The CNA is @socialHRTalk on Twitter)
Europe’s Internet Capital, Dublin. Don’t have a Twitter Account?
To ensure or you a fruitful and exciting Event on a global scale, we will bring Go to www.twitter.com to create your account. Choose a Twitter @name
together forward-looking top-level enthusiasts who understand the importance (max. 15 characters) & password and send your first tweet!
of embedding digital thinking and social media impacts in HR practice.
Find people to follow – start with @socialHRTalk and our conference speakers!
Looking forward to welcome you in Dublin in September!!
Delegate Package includes
Victoria Szoboszlai Pre-event secured way for scheduling
Conference Producer Forum full program with presentations
Cross Industry / HR (EMEA Region) 8-10 one-on-one business meetings with service providers executives
Post-event website access for documentation and information on next event
Special discount on the accommodation in the Venue Hotel
All meals, receptions & special events
Regular attendees who have been committed to Participation in the summit‘s networking activities
learn and able to grow from Fleming Europe’s
Cross-industry & HR Events
VENUE AT A GLANCE
THE SOCIAL MEDIA CAPITAL OF EUROPE: DUBLIN
As the location for international headquarters of companies such as Google,
Facebook, LinkedIn, eBay, Zynga, Twitter and Gala Networks, Dublin is on its
way to becoming the internet capital of Europe.
Ireland’s place on the global digital map continues to be strong and Dublin as
one of the shining lights of the tech sector in Ireland has attracted the biggest
names in the digital sphere in recent years.
Furthermore, Dublin has a rich history and a lot of monuments to show for itself.
The prosperity of the British Empire in the 18th century can still been seen in the
splendour of some mansions build in that era. Also an important monument in
Irish history is the GPO (general post office) on O‘Connell Street where Patrick
Pearse, James Connolly and Michael Collins acclaimed the Independence of
Ireland in 1916.
CONFIRMED CONFERENCE VENUE
THE GRESHAM DUBLIN HOTEL
The Gresham Hotel Dublin is one of the leading 4 star Dublin City Centre Hotels.
It is one of the leading conference hotels in Dublin and is close to the O2 Arena,
the new Dublin City Convention Centre Dublin (CCD), the IFSC and Templebar.
The hotel is close to Croke Park for GAA events.
The Gresham Dublin Hotel
23 Upr. O‘Connell St., Dublin 1. Ireland
Tel: +353-1-874 6881 | Fax: +353-1-878 7175 | Email: info@thegresham.com
3. tel: + 36 1 411 1842 | fax: + 36 1 411 1841
victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com
SUMMIT AT A GLANCE
Day 1 – September 27 | 2012
Dominant Theme:
USING SOCIAL MEDIA EXTERNALLY
Learning focus and case presentations on:
rethinking talent attraction; social media recruitment strategies; employer branding; top social media and technology trends; potential
for talent acquisition; social profiles; digital makeover; candidate experience
8:30 Registrations and Coffee
9:00 Opening from Fleming Europe
9:05 Summit Welcome & Opening Remarks from the Chair Keynote Address
9:10 From ‘Traditional’ to ‘Social’ Recruitment Interactive Presentation
9:50 Sustainable Social Media Recruitment Strategies Case Study
10:30 Mid-Morning Refreshments
11:10 Talent Brand Ambassadors: The Human Face of your Organization INTeractive Presentation
11:50 FOCUSED PANEL DISCUSSION Panel Discussion
12:50 Luncheon
14:00 Exploring the Future of Talent Acquisition Case Study
14:40 How Social Media can Contribute to the Employee Lifecycle Interactive Presentation
15:20 Breaking a False Consensus: From Informing to
Communicating in the Era of Social Media Case Study
16:00 Afternoon Coffee Break with Refreshments
16:30 Open Space Session and „UNCONFERENCE” interactive Roundtable Sessions
17:30 Plenary Panel Panel Discussion
18:30 Closing Remarks from the Chair
19:00 HR Happy Hour - Networking Cocktail Reception
Day 2 – September 28 | 2012
Dominant Themes:
USING SOCIAL MEDIA INTERNALLY, SOCIAL MEDIA RISKS,
PROFESSIONAL DEVELOPMENT OF HR PEOPLE VIA SOCIAL MEDIA
Learning focus and case presentations on:
promoting communication and collaboration; employee engagement; social media risks from the organization’s and employees’
perspectives; professional development via social media; career management; social media metrics; digital networks and virtual
technologies; time and information management; the future of social media engagement
8:30 Registrations and Coffee
9:00 Opening Remarks from the Chair
9:10 Creating a Social Environment for Employees Keynote Address
9:50 The ROI of Internal Social Engagement Interactive Presentation
10:30 Mid-Morning Refreshments
11:00 Managing Individual Professional Identities in Cyberspace Interactive Presentation
11:40 Guidelines of SNSs Usage - Need of Compliance Case Study
12:10 FOCUSED PANEL DISCUSSION Panel Discussion
12:50 Luncheon
14:00 HR Pros using Social Networks and Digital-Virtual Technologies Case Study
14:40 How does Influence Translate into Engagement & Profitability? Case Study
15:20 Running the ‘Social Engagement Marathon’ Interactive Presentation
16:00 WRAP-UP PANEL DISCUSSION Panel Discussion
16:30 Summary & Closing Remarks from the Chair
16:50 Closing from Fleming Europe
17:00 Farewell Coffee and Refreshments
4. tel: + 36 1 411 1842 | fax: + 36 1 411 1841
victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com
DAY 1 | September 27, 2012
8:30 Registrations and Coffee • Identifying top social media and technology trends and
their potential for talent acquisition, such as
- Location-based Marketing
9:00 Opening from Fleming Europe - Augmented Reality (AR)
- Social Gaming
9:05 Summit Welcome and Opening Remarks from the Chair Christoph Fellinger | Beiersdorf, Germany
Krishna De | Biz Growth Media, Ireland Talent Relationship Management Head
CEO, Award Winning Digital Marketing, Brand Engagement and Social
Media Strategist, Former HR Director of Diageo Ireland 14:40 How Social Media can Contribute to the Employee
Lifecycle
• How Social Media can contribute to all aspects of HR
USING SOCIAL MEDIA EXTERNALLY...
• When to use Social Media effectively along your people strategy
• Which are the tools of choice for your purpose
Rethinking Employment Branding and Talent • How Social Media will change HR business and HR does business
• Theory & best practice examples
Attraction Efforts
Tim Ackerman | International School of Management, Germany
Associate Professor, Former HR Director at Swarovski AG
9:10 KEYNOTE From ‘Traditional’ to ‘Social’ Recruitment Talent & Acquisition Lead at Microsoft, VP HR at Deutsche Bank
• Why we needed to change recruitment strategy 15:20 CASE STUDY Breaking a False Consensus: From
• Why Facebook?
• An online community of candidates
Informing to Communicating in the Era of Social Media
• Results and challenges of the new recruitment strategy • Understanding who you are as a company/organisation
• Thinking forward • Get creative! Use internal resources! Do more with less! Be you!
Alfredo Donati | GTS Group Dublin – A Lufthansa Company, • Being present in SM is not enough, follow up: FACEBOOK & CO.
Ireland | HR Partner and Recruiter Michel Guye-Bergeret | CERN, Switzerland | Recruitment Manager
9:50 CASE STUDY Sustainable Social Media
16:00 Afternoon Coffee Break with Refreshments
Recruitment Strategies - ...or how to prevent your
strategy from failing after 3 months
SPECIAL FEATURE
• What is social media recruitment and where do you start?
• How to ensure that you can maintain the effort? 16:30 A BUILT-IN „UNCONFERENCE” SESSION
• Forecasting the results of targeted recruiting campaigns
• Accelerating and measuring recruitment ROI Topics considered for inclusion:
• Decreasing the cost per candidate acquisition • Social Media Sophistication
• Digital Era Competencies
Ted Meulenkamp, F. Hoffmann-La Roche, Spain • Makeover of Online and Social Recruiting
International Program Manager, Employer Brading and Social Media • Changing landscape of Talent Attraction via Mobile
Recruitment, Award Winning Social Media Recruitment Strategist • Employer Branding for Generation Y
• Social Media for non-Gen Y-ers?
10:30 Mid-Morning Refreshments • Social Media: What will stay, what will fail, what will rise?
• ….....................................................
• ….....................................................
11:10 Talent Brand Ambassadors: Chance for the participants to select the topics they want to discuss
The Human Face of your Organization through this brief session of networking & brainstorming. During
• Structure and goals of a new employer and branding digital a short organizational break the facilitators will categorize all the
identity feedbacks from the attendees into core aspects of interactive dicussions.
• Talent Brand Ambassadors’ involvement in your future The large group will break into smaller groups and the facilitators
hiring process will lead lively discussions running simultaneously, keep it on track,
• Social recruiting to attract and source the brightest talent ask questions, spice it up with some controversy and create an
Jean-Marc Mickeler | Deloitte, France open, uncompetitive, cross-industry atmosphere for idea sharing!
Partner and Head of Employer Branding Discussion Leaders:
Courtney Shelton Hunt, PhD
11:50 FOCUSED PANEL DISCUSSION Social Media in Organizations (SMinOrgs), USA, Founder
Moderated by: Christoph Fellinger | Beiersdorf, Germany
Talent Relationship Management Head
Krishna De | Biz Growth Media, Ireland
CEO, Award Winning Digital Marketing, Brand Engagement Carrie Corbin, AT&T, USA
and Social Media Strategist, Former HR Director of Diageo Ireland Associate Director of Strategic Staffing & Talent Attraction
# 3 of the Top People to follow in Social Media Recruiting
Panelists: Tim Ackerman | International School of Management, Germany
Bahar Rasouli | ERICSSON, Sweden Associate Professor, Former HR Director at Swarovski AG
HR Business Partner and Global Services Talent Manager Talent & Acquisition Lead at Microsoft, VP HR at Deutsche Bank
Alfredo Donati | GTS Group Dublin – A Lufthansa Company,
Ireland | HR Partner and Recruiter 17:30 Plenary Panel
summarising the discussions‘ outcomes and enabling further
Ted Meulenkamp | F. Hoffmann-La Roche, Spain
International Program Manager, Employer Brading and Social Media conversation about some of the key themes
Recruitment, Award Winning Social Media Recruitment Strategist Moderated by:
Jean-Marc Mickeler | Deloitte, France Krishna De | Biz Growth Media, Ireland
Partner and Head of Employer Branding CEO, Award Winning Digital Marketing, Brand Engagement
and Social Media Strategist, Former HR Director of Diageo Ireland
12:30 Luncheon 18:30 Closing Remarks from the Chair
14:00 CASE STUDY Exploring the Future of Talent Acquisiton
19:00 Networking Cocktail Reception
• Current state and changing purpose of talent attraction
activities (on Facebook, Twitter, Blogs, etc.) Here is your chance to interact, SOCIALize & network -
• Proving progress in HR functions via built-in best practice this time offline :-) with drinks & finger food..
examples from selected industries BYOB = Bring your own business cards!
5. tel: + 36 1 411 1842 | fax: + 36 1 411 1841
victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com
DAY 2 | September 28, 2012
8:30 Registrations and Coffee 12:10 FOCUSED PANEL DISCUSSION
From Best Practice on Earth to Best Steps
Forward in the ’Cloud’
9:00 Opening Remarks from the Chair Moderated by:
Stephen Jio, Dell, Ireland, Social Media and Community Professional Courtney Shelton Hunt, PhD
Social Media in Organizations (SMinOrgs), USA, Founder
Panelists:
Stephen Jio | Dell, Ireland, Social Media and Community Professional
USING SOCIAL MEDIA INTERNALLY...
Jonathan Campbell | Social Talent - “Social Recruitment
Innovation“, Ireland, CEO
Promoting Communication and Collaboration Dan MANOLESCU, LLM, MA, LLB
while Increasing Employee Engagement European Commission (Data Protection Officer‘s Office),
Belgium, E-Crime Expert Data Protection and Privacy Advisor
9:10 Creating A Social Environment for Employees 12:50 Luncheon
• Building an integrated internal/external social media strategy
• How employee empowerment builds trust and creates Professionals‘ Development via
Brand Advocates
Social Media
• The importance of employee training
• The benefits of an internal social network - Innovation and 14:00 CASE STUDY How HR Professionals &
collaboration Organizations can and should use Social
• Extending beyond Networks & Digital-Virtual Technologies
Individuals:
Stephen Jio | Dell, Ireland, Social Media and Community Professional
• Do you have to have a presence on social media personally
to be able manage social media professionally?
9:50 The ROI of Internal Social Engagement • How much should you blend your HR and professional
social networks?
• Why & How you can develop a more productive & engaged
Organizations:
workforce through simple use of social media internally
• How HR should manage their organizations social/digital
• How Employee Engagement via Social attracts more talent employment brand?
and re-affirms retention strategies • Use Cases & Best Practices for using Social and Mobile in
• Why treating people like grown-ups encourages a grown-up your organizations
attitude to social media usage Carrie Corbin | AT&T, USA
Associate Director of Strategic Staffing & Talent Attraction
Jonathan Campbell # 3 of the Top People to follow in Social Media Recruiting
Social Talent - “Social Recruitment Innovation“, Ireland, CEO
14:40 Enchanting Employee Engagement
• Increasing employee connectivity and company pride by
10:30 Mid-Morning Refreshments using internal social media
• Boosting the numbers of employee and customer fans
through online collaboration
11:00 Managing Individual Professional Identities in
• Why enchanting employee engagement demands new leadership?
Cyberspace
Nathalie Soeteman | SNS Bank , Netherlands
• Conducting an audit, performing a make-over and Social Business Change Manager
maintaining a professional digital identity
• Best practices for individual digital engagement
15:20 The Surprising Truths about Real Risk, Return
and Rewards of Social Media in HR
• Understanding individual rights and responsibilities vis-à-vis
• The myth busting conventional HR Social Media ROI and
an employer’s rights and responsibilities
Risk viewpoints
Courtney Shelton Hunt, PhD • Short term and long term ROI - how the two can be quite
Social Media in Organizations (SMinOrgs), USA, Founder incompatible?
• How Social Media is not the answer... but a powerful
question. Handle with care!
BEING AWARE OF DIGITAL ERA RISKS
Gustaaf Vocking | The Hague University, Netherlands
Senior Lecturer, Management Team Consultant and
Head of Web Intelligence at SNS Bank
11:40 CASE STUDY Guidelines of SNSs Usage within and
Organization - Need of Compliance with those 16:00 INTERACTIVE PANEL DISCUSSION -
Guidelines by the Staff Members The Future of Successful Social Media:
Engagement, Transactional, Transformational, Measurable
• Difficulties to draw lines between public/professional and
private use Moderated by:
Stephen Jio | Dell, Ireland, Social Media and Community Professional
• Balancing risks to the security of the individual and the Panelists:
Organization Carrie Corbin | AT&T, USA
Associate Director of Strategic Staffing & Talent Attraction
• Structuring social media policies
# 3 of the Top People to follow in Social Media Recruiting
• Bounding all staff members by Guidelines, Internal Rules Nathalie Soeteman | SNS Bank , Netherlands
and Regulations, Codes etc. Social Business Change Manager
Gustaaf Vocking | The Hague University, Netherlands
• CASE STUDY: Legal issues to be aware of Senior Lecturer, Management Team Consultant and
“Rules of Befriending” on FACEBOOK Head of Web Intelligence at SNS Bank
Dan MANOLESCU, LLM, MA, LLB 16:30 Summary & Closing Remarks from the Chair
European Commission (Data Protection Officer‘s Office),
Belgium, E-Crime Expert, Data Protection and Privacy Advisor
16:40 Closing from Fleming Europe
16:45 Farewell Coffee and Refreshments
6. tel: + 36 1 411 1842 | fax: + 36 1 411 1841
victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com
MEET OUR EXPERT SPEAKERS
Krishna De Jean-Marc Mickeler Tim Ackermann
Biz Growth Media, Ireland, CEO, Award Winning Deloitte, France International School of Management, Germany,
Digital Marketing, Brand Engagement and Social Media Partner and Head of Employer Branding Associate Professor, Former HR Director at Swarovski
Strategist, Former HR Director of Diageo Ireland AG, Talent & Acquisition Lead at Microsoft,
Jean-Marc began his professional career at Deloitte VP HR at Deutsche Bank
Krishna De (www.KrishnaDe.com) is an award winning in 1994 in the audit and consulting division in the
communications strategist, commentator and mentor. Financial Services sector, participating in the audit of
Her expertise in leveraging digital marketing, personal Tim Ackermann is a seasoned HR and talent acquisition
major French financial institutions. Since 2003 he has expert with over 15 years in various industries at
branding and social media is featured in several highly been partner of the Financial Services practice and the
acclaimed books. She guides business leaders on how to companies such as Deutsche Bank, Microsoft and
Global Lead Client Service of several of the major French Swarovski. Currently he is teaching HR Management,
integrate digital and social media communications into financial institutions. After having been the partner in
their business strategy to boost their visibility, reputation Recruitment and Organization at the International
charge of Human Resources for the FSI Practice in France School of Management, Munich. Tim is a founding
and profits. Prior to establishing her own business, she from 2003 to 2009, Jean-Marc has been leading our
was a board member of Guinness and Diageo in Europe, member of Queb e.V. the (German) Association for
Financial Services Industry Audit Practice in France Quality Employer Branding.
Asia and North America, most recently as HR Director of since June 2010. He is also heading our EMEA FSI
Diageo Ireland. Ask Krishna your social media marketing Audit Practice. On top of his responsibilities, he took in
questions at www.Facebook.com/KrishnaDe, join her on 2010 the responsibility for the Employer Strategy and
Google Plus at www.KrishnaDe.com/gp, connect with Branding in France. Since then, he has been constantly
her on www.Twitter.com/KrishnaDe and LinkedIn http:// developing and deploying his strategy with dynamism
www.LinkedIn.com/in/KrishnaDe and watch her social and creativity together with his employees.
media video tutorials www.YouTube.com/BizGrowthTV
Michel Guye-Bergeret
CERN, Switzerland, Recruitment Manager
Michel Guye-Bergeret is an enthusiastic swiss-
colombian HR professional passionate by Recruitment,
Sourcing and New Technologies. Graduated at the
Alfredo Donati Bahar Rasouli Neuchatel University in 2006 (M.Sc. in Work and
GTS Group Dublin – A Lufthansa Company, ERICSSON, Sweden Organisational Psychology) he had been awarded by
Ireland, HR Partner and Recruiter HR Business Partner and Global Services Talent Manager the HR Swiss Congress for his remarkable Master’s
Thesis (Candidates & Recruiters: do they speak the
Alfredo‘s academic background is in sociology. He studied same language?). In 2007, Michel started his career
As an HR Business Partner, Bahar was always part
Political Science at the University of Bologna (Italy) at the World Trade Organisation as an HR intern
of a Leadership Team and recently part of the most
and holds a Master‘s Degree in Intercultural Studies responsible for the testing of WTO’s new Applicant
successful field of telecommunications. She had been
from Dublin City University. He also has professional Tracking System. After seven months, he joined
managing services, while becoming an experienced
qualifications in the general area of HR, being certified the Careerplus Group as a Recruitment Consultant
HR professional, who has broad experience in various
by the Chartered Institute of Personnel and Development where he developed his recruitment and sourcing
HR areas. Bahar has built valuable relationships with
(CIPD), and specialist accreditations too in Recruitment skills and successfully collaborated with local and
internal clients and transferred requests as well as
and Selection from the Institute of Recruitment multinational companies. In 2010, Michel joined
solutions to/from the business units. Meanwhile, in
Professionals (IRP). He is a certified Irish Internet Recruiter CERN as a Recruitment & Sourcing Specialist in order
Business Unit Global Services Bahar is taking care
and holds a Blue Belt in Internet Recruitment. Alfredo to set up the new Recruitment Unit. In this role,
of the of integrated Talent Management processes:
started to work in the HR department in GST Dublin – A he actively participates in the recruitment of new
Recruiting, Competencies, Talent Assessments
Lufthansa Company – in May 2007 and since February staff (technical profiles) and the design of CERN’s
Succession Management, Performance Management
2008. He has been responsible for internal and external candidate sourcing/social media strategy. Moreover,
Development Planning, Learning Management
recruitment and selection of candidates. In recent years he is actively involved in the implementation of
Workforce Analytics and Talent Management
he has been involved in high-volume recruitment using new recruitment/sourcing tools as well as in the
Governance.
a variety of methodologies such as ‘assessment centres’, HR branding and communications activities at
‘behavioural-based interviews’, and lately he specialized CERN.CERN awarded #3 place in Universum‘s Ideal
in ‘online recruitment’ and ‘social media recruitment’ Employer Study for Engineering.
Christoph Fellinger
Beiersdorf, Germany
Ted Meulenkamp Talent Relationship Management Head
F. Hoffmann-La Roche, Spain, International Program
Stephen Jio
Manager, Employer Brading and Social Media Recruitment
Carl-Christoph has a strong background in Dell, Ireland, Social Media and Community Professional
Award Winning Social Media Recruitment Strategist
communication and media management studies. He
Ted Meulenkamp is a recruitment specialist with over started his career in corporate communication for Stephen Jio is part of Dell’s Digital Product Marketing
16 years of experience. He has worked both with Universal Music Germany then he switched to HR team, as the Global Online Manager for mobility and
agencies and on the corporate site. Since 2004 he has Communications for Beiersdorf. As part of a team that SoHo products responsible in providing an online
worked as Recruitment Manager Europe at ACS and developed Beiersdorf‘s Global Employer Brand he has environment for Customers to learn, understand and
Agilent being based in Barcelona, Spain and since been responsible for Beiersdorf‘s Employer Branding purchase the portfolio of Dell Mobility and Small Office
2010 he is responsible for Global Employer Branding at activities.Currently, Carl-Christoph is building up a Home Office products online. Stephen was responsible
Roche. In his current position he has been responsible Talent Relationship Strategy for Beiersdorf and handling for Dell‘s initial Social Media Consumer strategy in
for the implementation and execution of their award the Talent Attraction for HQs. He is passionate about EMEA, prior to his global role, with the creation and
winning social media strategy. HR Marketing and especially digital Recruitment trends.
7. tel: + 36 1 411 1842 | fax: + 36 1 411 1841
victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com
management of many of Dell‘s EMEA Facebook and
Twitter accounts along with setting up local based
outreach teams for Social engagement on behalf of
Dell EMEA. Stephen is also a Dell Social Media and
Community Professional engaging with the Social
community on various technology subjects along
with being a strong advocate of Social engagement.
Stephen has provided training and certification to Dell
employees in Social Media and participates in many
conferences throughout Europe and the Middle East
speaking on behalf of Dell and their Social strategy Nathalie Soeteman
along the importance of social participation at all Dan MANOLESCU, LLM, MA, LLB SNS Bank, Netherlands
levels. Stephen is originally from the US living in the European Commission Social Business Change Manager
San Francisco area and then in New York City before Data Protection Officer‘s Office), Belgium
settling in Ireland for the past 11 years. E-Crime Expert, Data Protection and Privacy Advisor
Nathalie has over 12 years experience in comprehensive
stakeholder engagement, masters the subtleties of
(traditional, social and cross-)media and combines
Dan Manolescu holds a Master‘s in Law (LLM)
extensive knowledge with exceptional change
specializing in Law and Technology, a Master of Arts
management skill. As Social Business Change Manager
with a focus on Internet regulations and cybercrime,
at SNS Bank she is facilitating profound employee and
and a Bachelor of Law degree (LLB). Dan lives in Belgium
customer engagement. Enthusiastic, collaborative,
and has been active for the European Commission
customer-driven colleagues from all departments follow
and European Parliament on topics of Privacy, Data
her lead in improvement of their connectivity, both
Protection and Cyber Crime. Dan is member of the
online and offline. Thus the number of employee and
International Association of Privacy Professionals
customer fans has boomed. Nathalie is initiator and
(IAPP) and Dan’s E-Crime Expert Blog has been
co-founder of Social Media Club Utrecht (#SMC030)
featured on the International Association of Privacy
and stood at the cradle of Dutch national network
Professional’s (IAPP) website. As of August 2011,
for women in marketing and communications VMC‘s
Dan has partnered with the International Multilateral
one of a kind ‚trade glossy‘ V-style. Nathalie provides
Jonathan Campbell Partnership Against Cyber Threats (IMPACT) and the
workshops, training, coaching and consulting on
Social Talent - “Social Recruitment Innovation“, International Telecommunication Union (ITU) joining
marketing, communications, social media, innovation,
Ireland, CEO ENISA, Symantec, Kaspersky, in fighting cybercrime and
collaboration, personal branding and leadership as well.
provide awareness. Dan has been developing tutorials
on SNSs/Internet usage, Privacy, Data Protection and
Johnny is the co-founder of Social Talent, the leading Cybercrime, aiming to provide awareness to users, staff
provider of online and social media training to the members and Organizations.
recruitment & staffing industry in Europe. He has
worked as a recruiter for over 14 years, is passionate
about technology and has a vision to build a „Khan
Academy“ for the recruitment industry (God loves a
trier!). He tweets @socialtalent and can regularly be
found dishing out free advice at socialtalent.co. Check
out the company‘s infamous free webinars at youtube.
com/user/socialtalent for a taste of what you will learn.
Gustaaf Vocking
The Hague University, Netherlands, Senior Lecturer,
Management Team Consultant and Head of Web
Intelligence at SNS Bank
Gustaaf started his first business at the age of 15 and
Carrie Corbin now has over 24 years experience in IT, computer
AT&T, USA, Associate Director of Strategic Staffing networks and online communities. He combines
& Talent Attraction academic knowledge from econometrics, information
sciences and psychology with his international
experience as a management consultant, trainer and
With almost 15 years in HR, Carrie has firmly coach. International clients hire him to facilitate their
established herself as a strategic recruiting leader with (strategic) thinking as well as their personal, leadership
a proven ability to leverage HR & Staffing Strategy and organizational development. Colleges, universities
Courtney Shelton Hunt, PhD with business results. While leading the employment and business schools request him to help set up new
Social Media in Organizaions (SMinOrgs), USA, brand initiatives and recruitment marketing and media international programs, teach their students and coach
Founder strategy for AT&T, Carrie has been instrumental in their staff on entrepreneurship, leadership and business
launching the enterprise wide integration of social and management. One could characterize him as a (growth)
mobile recruiting and subsequently breaking some of goal oriented professional who will find the right people,
Courtney Shelton Hunt, PhD is the Founder and the traditional boundaries of HR. Additionally, Carrie means and methods to help clients grow (themselves!).
Community Manager of the Social Media in occasionally teaches at the adjunct and professional
Organizations (SMinOrgs) Community, as well as development levels in Business Management
the Principal of Renaissance Strategic Solutions and Human Resource disciplines and has been ENDORSING PARTNER
(RSS). SMinOrgs is a professional community whose asked to speak at many of the national industry Social Media in
mission is to provide information and guidance about conferences, such as SHRM, ERE, NACE, COSD and Organizations (SMinOrgs)
the organizational applications and implications of DirectEmployers.Carrie serves on the Board of Directors
Social Media in Organizations
social media beyond marketing, sales, public relations for DirectEmployers Organization and is a founding
(SMinOrgs) is a professional
and customer service. A multi-disciplinary group, Board Member for AT&T‘s newest Employee Resource
community whose mission is
SMinOrgs functions as a global, virtual community Group for generations, oxyGEN. Carrie has often been
to provide information and guidance about the
complemented by a local/regional focus. Courtney’s named as one of the top people to follow in Social
organizational implications of social media. Going
background in business development, communications, Media Recruiting, most recently in this SmartRecruiters
beyond marketing/branding, sales, public relations
human capital management, information technology, article where she is listed as # 3. http://ht.ly/ccLKY
and customer service, we focus on the internal
and academia, combined with her business acumen, Carrie holds a Bachelors degree in Business
applications and implications of social media,
enables her to provide a unique holistic perspective and Management, an MBA with an emphasis in Human
particularly in terms of how it impacts employees and
strategic leadership. She is a sought-after speaker who Resources, and she received her Senior Professional
organizational functioning. Our focus also extends
regularly shares her expertise through presentations in Human Resource designation in 2007. In addition
beyond the business-to-consumer orientation that
and workshops. She also provides insights and thought to her speaking credits, she has been quoted in
dominates discussions in other forums and includes
leadership through her blogs (the SMinOrgs S.M.A.R.T. publications such as The New York Post and Workforce
organizations of all types in all economic sectors
Blog and the Digital Era Thinkers Blog), as well as white Today. Strengths include strategy formulation and
throughout the world. A multi-disciplinary group,
papers, published articles and book chapters. She has execution, designing and implementing enterprise wide
SMinOrgs functions as a global, virtual community
been developing a Social Media Primer and is currently policy & processes, organizational design and change
complemented by a local/regional focus. Membership
developing a Digital Era Guide for Leaders. management, with extensive experience working with
in SMinOrgs is currently free, and people can join on
senior leadership teams.
a variety of platforms.