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SPECIAL FEATURE:
                                                                                         “Crowd Competence Sourcing”
                                                                                              Session via a built-in
                                                                                                 UNCONFERENCE!




   visit our website: www.flemingeurope.com




   EXPERT ADVISORY BOARD                                                 YOUR PROMINENT SPEAKER PANEL


   Matthew Jeffery                                                            Courtney Shelton                       Stephen Jio                          Carrie Corbin
   Autodesk, UK, Head of EMEA Talent                                          Hunt, PhD                              Dell, Ireland                        AT&T, USA, Associate
   Acquisition and Global Talent Brand                                        Social Media in                        Social Media and                     Director of Strategic
                                                                              Organizations                          Community Professional               Staffing & Talent
   Jon Ingham                                                            SMinOrgs), USA, Founder                                                  Attraction, # 3 of the Top People
                                                                                                                      Dan MANOLESCU               to follow in Social Media Recruiting
   Strategic HCM, UK                                                            Jean-Marc Mickeler                    LLM, MA, LLB
   Independent Academic, Author, Blogger                                        Deloitte, France                      European Commission
   #23 HR Most Influential UK Thinker 2011                                      Partner and Head of                                                        Christoph Fellinger
                                                                                                                      (Data Protection                     Beiersdorf, Germany
                                                                                Employer Branding              Officer‘s Office), Belgium
   Courtney Shelton Hunt, PhD                                                                                                                              Talent Relationship
   Social Media in Organizations,                                               Krishna De                     E-Crime Expert, Data Protection             Management Head
                                                                                Biz Growth Media,              and Privacy Advisor
   (SMinOrgs), USA, Founder
                                                                                Ireland, CEO, Award                                                      Alfredo Donati
                                                                                Winning Digital Marketing,           Jonathan Campbell
   Stephen Jio                                                                                                                                           GTS Group Dublin –
                                                                         Brand Engagement and Social                 Social Talent -“Social
   Dell, Ireland                                                                                                     Recruitment Innovation“,            A Lufthansa Company
   Social Media and Community Professional                               Media Strategist, Former HR                                                     Ireland, HR Partner &
                                                                         Director of Diageo Ireland                  Ireland, CEO
                                                                                                                                                  Recruiter
   Ted Meulenkamp                                                             Bahar Rasouli                          Michel Guye-
   F. Hoffmann-La Roche, Spain                                                ERICSSON, Sweden                       Bergeret                              Nathalie Soeteman
   International Program Manager,                                             HR Business Partner and                CERN, Switzerland                     SNS Bank, Netherlands
   Employer Branding and Social Media                                         Global Services Talent                 Recruitment Manager                   Social Business Change
   Recruitment, Award Winning Social                                     Manager                                                                           Manager
   Media Recruitment Strategist                                                                                      Tim Ackermann
                                                                                 Ted Meulenkamp                      International School of
                                                                                 F. Hoffmann-La Roche,                                                  Gustaaf Vocking
   Carrie Corbin                                                                                                     Management, Germany                The Hague University,
   AT&T, USA, Associate Director of                                              Spain, International                Associate Professor,
                                                                                 Program Manager,                                                       Netherlands, Senior
   Strategic Staffing & Talent Attraction,                                                                     Former HR Director at Swarovski          Lecturer, Management
                                                                         Employer Branding and Social          AG, Talent & Acquisition Lead at
   # 3 of the Top People to follow in Social                             Media Recruitment, Award Winning                                         Team Consultant and Head of
   Media Recruiting                                                                                            Microsoft, VP HR at Deutsche       Web Intelligence at SNS Bank
                                                                         Social Media Recruitment Strategist   Bank


   LEARNING GOALS
   By joining us for these two intensive days you will learn about...                                                                             ENDORSING PARTNER:

    	 Discovering the “SECOND INTERNET” - the social nature of the web
    	 RETHINKING of TALENT ATTRACTION in a COST-SAVING WAY
    	 HR Handling Social Media EXPOSURE AND PRIVACY of future and current employees
    	 SOCIAL MEDIA METRICS - Measuring Employee and Customer Feedbacks in the „Cyberspace“
    	 REACHING EXTERNAL AUDIENCES and leveraging WORD-OF-MOUTH MARKETING
    	 SOCIAL MEDIA RISKS to avoid: lawsuits, regulatory violations, security breaches, etc.
    	 ACHIEVING ALIGNMENT with Corporate Goals
    	TECH-SPOTLIGHTs: Employing Mobile Apps, Social Networks and Collaboration Models in HR
                                                                                                                                                  CORPORATE PARTNERS:
   Who will you meet...
   This premier cross-industry HR event is aimed at Senior Executives responsible for Talent, Recruiting,
   Knowledge Management, Employee Engagement and Learning as well as at Communication Executives                                             social
   responsible for Employer Branding, Internal Communication and Social Media who are interested in
   exploring the most ‚viral‘ Social Network issues.
                                                                                                                                           ADVANTAGE
   This is a unique opportunity to network with your peers, professionally upskill and keep up with the dynamic trends.
                                    CMYK (70%, 63%, 62%, 58%)

                                    CMYK (45%, 0%, 100%, 0%)
                                                                                                                                                    GLOBALTALENTSTRATEGY
                                    CMYK (86%, 61%, 0%, 0%)




Media Partners:

                                                                netwerk.nl                                                                          GLOBALTALENTSTRATEGY
tel: + 36 1 411 1842 | fax: + 36 1 411 1841
       victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com


Event Focus                                                                       Tweet the Conference!

SHRM‘s “Social Media in the Workplace” Survey Findings from 2011 showed           We live at #socialhrdub, check out the Twitter names of the
that 73% of the participating companies are NOT providing any social media        speakers and take the conversation online!
training to employers and employees who engage in social media activities....!
                                                                                  Ask questions, share your thoughts, and use the #socialhrdub or #session
                                                                                  hashtags to follow the discussion.
To bridge the gap between this niche area and the obvious real-life practice,
highly qualified experts in the strategic communications industry and new         #hashtags: The # symbol, called a hashtag, is used to mark keywords or topics in
media will discuss about social engagement, recruitment futurology, digital       a Tweet. It was created organically by Twitter users as a way to categorize messages.
networks, social media footprints, risks and exploitation of social media
strategies.Gathering the freshest Advisor and Speaker inputs, Fleming Europe is   (Ex. I’m at #HRPort2012 in Lisbon.)
proud to produce the one-of-a-kind
                                                                                  @mention: Talk to someone on Twitter using their @name
Social Media in HR Summit to be held on 27-28 September 2012, in                  (Ex. The CNA is @socialHRTalk on Twitter)
Europe’s Internet Capital, Dublin.                                                Don’t have a Twitter Account?

To ensure or you a fruitful and exciting Event on a global scale, we will bring   Go to www.twitter.com to create your account. Choose a Twitter @name
together forward-looking top-level enthusiasts who understand the importance      (max. 15 characters) & password and send your first tweet!
of embedding digital thinking and social media impacts in HR practice.
                                                                                  Find people to follow – start with @socialHRTalk and our conference speakers!
Looking forward to welcome you in Dublin in September!!
                                                                                  Delegate Package includes
                                        Victoria Szoboszlai                        	   Pre-event secured way for scheduling
                                        Conference Producer                        	   Forum full program with presentations
                                        Cross Industry / HR (EMEA Region)          	   8-10 one-on-one business meetings with service providers executives
                                                                                   	   Post-event website access for documentation and information on next event
                                                                                   	   Special discount on the accommodation in the Venue Hotel
                                                                                   	   All meals, receptions & special events
Regular attendees who have been committed to                                       	   Participation in the summit‘s networking activities

learn and able to grow from Fleming Europe’s
         Cross-industry & HR Events
                                                                                   VENUE AT A GLANCE

                                                                                   THE SOCIAL MEDIA CAPITAL OF EUROPE: DUBLIN
                                                                                   As the location for international headquarters of companies such as Google,
                                                                                   Facebook, LinkedIn, eBay, Zynga, Twitter and Gala Networks, Dublin is on its
                                                                                   way to becoming the internet capital of Europe.

                                                                                   Ireland’s place on the global digital map continues to be strong and Dublin as
                                                                                   one of the shining lights of the tech sector in Ireland has attracted the biggest
                                                                                   names in the digital sphere in recent years.

                                                                                   Furthermore, Dublin has a rich history and a lot of monuments to show for itself.
                                                                                   The prosperity of the British Empire in the 18th century can still been seen in the
                                                                                   splendour of some mansions build in that era. Also an important monument in
                                                                                   Irish history is the GPO (general post office) on O‘Connell Street where Patrick
                                                                                   Pearse, James Connolly and Michael Collins acclaimed the Independence of
                                                                                   Ireland in 1916.




                                                                                  CONFIRMED CONFERENCE VENUE
                                                                                  THE GRESHAM DUBLIN HOTEL

                                                                                  The Gresham Hotel Dublin is one of the leading 4 star Dublin City Centre Hotels.
                                                                                  It is one of the leading conference hotels in Dublin and is close to the O2 Arena,
                                                                                  the new Dublin City Convention Centre Dublin (CCD), the IFSC and Templebar.
                                                                                  The hotel is close to Croke Park for GAA events.

                                                                                  The Gresham Dublin Hotel
                                                                                  23 Upr. O‘Connell St., Dublin 1. Ireland
                                                                                  Tel: +353-1-874 6881 | Fax: +353-1-878 7175 | Email: info@thegresham.com
tel: + 36 1 411 1842 | fax: + 36 1 411 1841
     victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com

SUMMIT AT A GLANCE


Day 1 – September 27 | 2012

Dominant Theme:
USING SOCIAL MEDIA EXTERNALLY
Learning focus and case presentations on:
rethinking talent attraction; social media recruitment strategies; employer branding; top social media and technology trends; potential
for talent acquisition; social profiles; digital makeover; candidate experience
 8:30	 Registrations and Coffee
 9:00	 Opening from Fleming Europe
 9:05	 Summit Welcome & Opening Remarks from the Chair			              Keynote Address
 9:10	 From ‘Traditional’ to ‘Social’ Recruitment 		      		Interactive Presentation
 9:50	 Sustainable Social Media Recruitment Strategies			              Case Study
10:30	 Mid-Morning Refreshments
11:10	 Talent Brand Ambassadors: The Human Face of your Organization 	 INTeractive Presentation
11:50	 FOCUSED PANEL DISCUSSION 						Panel Discussion
12:50	Luncheon
14:00	 Exploring the Future of Talent Acquisition				                  Case Study
14:40	 How Social Media can Contribute to the Employee Lifecycle		     Interactive Presentation
15:20	 Breaking a False Consensus: From Informing to
		Communicating in the Era of Social Media 				                        Case Study
16:00	 Afternoon Coffee Break with Refreshments
16:30	 Open Space Session and „UNCONFERENCE”				interactive Roundtable Sessions
17:30	 Plenary Panel								Panel Discussion
18:30	 Closing Remarks from the Chair
19:00	     HR Happy Hour - Networking Cocktail Reception


Day 2 – September 28 | 2012

Dominant Themes:
USING SOCIAL MEDIA INTERNALLY, SOCIAL MEDIA RISKS,
PROFESSIONAL DEVELOPMENT OF HR PEOPLE VIA SOCIAL MEDIA
Learning focus and case presentations on:
promoting communication and collaboration; employee engagement; social media risks from the organization’s and employees’
perspectives; professional development via social media; career management; social media metrics; digital networks and virtual
technologies; time and information management; the future of social media engagement

 8:30	 Registrations and Coffee
 9:00	 Opening Remarks from the Chair
 9:10	 Creating a Social Environment for Employees 			                 Keynote Address
 9:50	 The ROI of Internal Social Engagement 				Interactive Presentation
10:30	 Mid-Morning Refreshments
11:00	 Managing Individual Professional Identities in Cyberspace	 	    Interactive Presentation
11:40	 Guidelines of SNSs Usage - Need of Compliance 			               Case Study
12:10	 FOCUSED PANEL DISCUSSION 						Panel Discussion
12:50	Luncheon
14:00	 HR Pros using Social Networks and Digital-Virtual Technologies	 Case Study
14:40	 How does Influence Translate into Engagement & Profitability? 	 Case Study
15:20	 Running the ‘Social Engagement Marathon’				                    Interactive Presentation
16:00	 WRAP-UP PANEL DISCUSSION						Panel Discussion
16:30	 Summary & Closing Remarks from the Chair
16:50	 Closing from Fleming Europe
17:00	 Farewell Coffee and Refreshments
tel: + 36 1 411 1842 | fax: + 36 1 411 1841
     victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com

DAY 1 | September 27, 2012

 8:30	Registrations and Coffee                                                        •	 Identifying top social media and technology trends and
                                                                                         their potential for talent acquisition, such as
                                                                                      	 - Location-based Marketing
 9:00	Opening from Fleming Europe                                                     	 - Augmented Reality (AR)
                                                                                      	 - Social Gaming
 9:05	Summit Welcome and Opening Remarks from the Chair                               Christoph Fellinger | Beiersdorf, Germany
         Krishna De | Biz Growth Media, Ireland                                       Talent Relationship Management Head
         CEO, Award Winning Digital Marketing, Brand Engagement and Social
         Media Strategist, Former HR Director of Diageo Ireland              14:40	How Social Media can Contribute to the Employee
                                                                                   Lifecycle
                                                                                      •	 How Social Media can contribute to all aspects of HR
         USING SOCIAL MEDIA EXTERNALLY...
                                                                                      •	 When to use Social Media effectively along your people strategy
                                                                                      •	 Which are the tools of choice for your purpose
         Rethinking Employment Branding and Talent                                    •	 How Social Media will change HR business and HR does business
                                                                                      •	 Theory & best practice examples
         Attraction Efforts
                                                                                      Tim Ackerman | International School of Management, Germany
                                                                                      Associate Professor, Former HR Director at Swarovski AG
 9:10	       KEYNOTE      From ‘Traditional’ to ‘Social’ Recruitment                  Talent & Acquisition Lead at Microsoft, VP HR at Deutsche Bank

         •	 Why we needed to change recruitment strategy                     15:20	      CASE STUDY Breaking a False Consensus: From
         •	 Why Facebook?
         •	 An online community of candidates
                                                                                      Informing to Communicating in the Era of Social Media
         •	 Results and challenges of the new recruitment strategy                    •	 Understanding who you are as a company/organisation
         •	 Thinking forward                                                          •	 Get creative! Use internal resources! Do more with less! Be you!  
         Alfredo Donati | GTS Group Dublin – A Lufthansa Company,                     •	 Being present in SM is not enough, follow up: FACEBOOK & CO.
         Ireland | HR Partner and Recruiter                                           Michel Guye-Bergeret | CERN, Switzerland | Recruitment Manager

 9:50	      CASE STUDY Sustainable Social Media
                                                                             16:00	 Afternoon Coffee Break with Refreshments
         Recruitment Strategies - ...or how to prevent your
         strategy from failing after 3 months
                                                                             	SPECIAL FEATURE
         •	 What is social media recruitment and where do you start?
         •	 How to ensure that you can maintain the effort?                  16:30	                 A BUILT-IN „UNCONFERENCE” SESSION
         •	 Forecasting the results of targeted recruiting campaigns
         •	 Accelerating and measuring recruitment ROI                                Topics considered for inclusion:
         •	 Decreasing the cost per candidate acquisition                             •	   Social Media Sophistication
                                                                                      •	   Digital Era Competencies
         Ted Meulenkamp, F. Hoffmann-La Roche, Spain                                  •	   Makeover of Online and Social Recruiting
         International Program Manager, Employer Brading and Social Media             •	   Changing landscape of Talent Attraction via Mobile
         Recruitment, Award Winning Social Media Recruitment Strategist               •	   Employer Branding for Generation Y
                                                                                      •	   Social Media for non-Gen Y-ers?
10:30	 Mid-Morning Refreshments                                                       •	   Social Media: What will stay, what will fail, what will rise?
                                                                                      •	 ….....................................................
                                                                                      •	 ….....................................................
11:10	 Talent Brand Ambassadors:                                                      Chance for the participants to select the topics they want to discuss
       The Human Face of your Organization                                            through this brief session of networking & brainstorming. During
         •	 Structure and goals of a new employer and branding digital                a short organizational break the facilitators will categorize all the
            identity                                                                  feedbacks from the attendees into core aspects of interactive dicussions.
         •	 Talent Brand Ambassadors’ involvement in your future                      The large group will break into smaller groups and the facilitators
            hiring process                                                            will lead lively discussions running simultaneously, keep it on track,
         •	 Social recruiting to attract and source the brightest talent              ask questions, spice it up with some controversy and create an
         Jean-Marc Mickeler | Deloitte, France                                        open, uncompetitive, cross-industry atmosphere for idea sharing!
         Partner and Head of Employer Branding                                        Discussion Leaders:
                                                                                      Courtney Shelton Hunt, PhD
11:50	FOCUSED PANEL DISCUSSION                                                        Social Media in Organizations (SMinOrgs), USA, Founder
         Moderated by:                                                                Christoph Fellinger | Beiersdorf, Germany
                                                                                      Talent Relationship Management Head
         Krishna De | Biz Growth Media, Ireland
         CEO, Award Winning Digital Marketing, Brand Engagement                       Carrie Corbin, AT&T, USA
         and Social Media Strategist, Former HR Director of Diageo Ireland            Associate Director of Strategic Staffing & Talent Attraction
                                                                                      # 3 of the Top People to follow in Social Media Recruiting
         Panelists:                                                                   Tim Ackerman | International School of Management, Germany
         Bahar Rasouli | ERICSSON, Sweden                                             Associate Professor, Former HR Director at Swarovski AG
         HR Business Partner and Global Services Talent Manager                       Talent & Acquisition Lead at Microsoft, VP HR at Deutsche Bank
         Alfredo Donati | GTS Group Dublin – A Lufthansa Company,
         Ireland | HR Partner and Recruiter                                  17:30	 Plenary Panel
                                                                                      summarising the discussions‘ outcomes and enabling further
         Ted Meulenkamp | F. Hoffmann-La Roche, Spain
         International Program Manager, Employer Brading and Social Media             conversation about some of the key themes
         Recruitment, Award Winning Social Media Recruitment Strategist               Moderated by:
         Jean-Marc Mickeler | Deloitte, France                                        Krishna De | Biz Growth Media, Ireland
         Partner and Head of Employer Branding                                        CEO, Award Winning Digital Marketing, Brand Engagement
                                                                                      and Social Media Strategist, Former HR Director of Diageo Ireland

12:30	Luncheon                                                               18:30	 Closing Remarks from the Chair

14:00	      CASE STUDY     Exploring the Future of Talent Acquisiton
                                                                             19:00	        	             Networking Cocktail Reception
         •	 Current state and changing purpose of talent attraction
            activities (on Facebook, Twitter, Blogs, etc.)                   	                 Here is your chance to interact, SOCIALize & network -
         •	 Proving progress in HR functions via built-in best practice                        this time offline :-) with drinks & finger food..
            examples from selected industries                                	                 BYOB = Bring your own business cards!
tel: + 36 1 411 1842 | fax: + 36 1 411 1841
       victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com

DAY 2 | September 28, 2012

    8:30	Registrations and Coffee                                               12:10	FOCUSED PANEL DISCUSSION
                                                                                      From Best Practice on Earth to Best Steps
                                                                                      Forward in the ’Cloud’
    9:00	Opening Remarks from the Chair                                                  Moderated by:
	        Stephen Jio, Dell, Ireland, Social Media and Community Professional             Courtney Shelton Hunt, PhD
                                                                                         Social Media in Organizations (SMinOrgs), USA, Founder
                                                                                         Panelists:
                                                                                         Stephen Jio | Dell, Ireland, Social Media and Community Professional
         USING SOCIAL MEDIA INTERNALLY...
                                                                                         Jonathan Campbell | Social Talent - “Social Recruitment
                                                                                         Innovation“, Ireland, CEO
         Promoting Communication and Collaboration                                       Dan MANOLESCU, LLM, MA, LLB
         while Increasing Employee Engagement                                            European Commission (Data Protection Officer‘s Office),
                                                                                         Belgium, E-Crime Expert Data Protection and Privacy Advisor

    9:10	Creating A Social Environment for Employees                            12:50	Luncheon
         •	 Building an integrated internal/external social media strategy
         •	 How employee empowerment builds trust and creates                            Professionals‘ Development via
            Brand Advocates
                                                                                         Social Media
         •	 The importance of employee training
         •	 The benefits of an internal social network - Innovation and         14:00	     CASE STUDY How HR Professionals &
            collaboration                                                                Organizations can and should use Social
         •	 Extending beyond                                                             Networks & Digital-Virtual Technologies
                                                                                         Individuals:
         Stephen Jio | Dell, Ireland, Social Media and Community Professional
                                                                                         •	 Do you have to have a presence on social media personally
                                                                                            to be able manage social media professionally?
    9:50	 The ROI of Internal Social Engagement                                          •	 How much should you blend your HR and professional
                                                                                            social networks?
         •	 Why & How you can develop a more productive & engaged
                                                                                         Organizations:
            workforce through simple use of social media internally
                                                                                         •	 How HR should manage their organizations social/digital
         •	 How Employee Engagement via Social attracts more talent                         employment brand?
            and re-affirms retention strategies                                          •	 Use Cases & Best Practices for using Social and Mobile in
         •	 Why treating people like grown-ups encourages a grown-up                        your organizations
            attitude to social media usage                                               Carrie Corbin | AT&T, USA
                                                                                         Associate Director of Strategic Staffing & Talent Attraction
         Jonathan Campbell                                                               # 3 of the Top People to follow in Social Media Recruiting
         Social Talent - “Social Recruitment Innovation“, Ireland, CEO
                                                                                14:40	 Enchanting Employee Engagement
                                                                                         •	 Increasing employee connectivity and company pride by
10:30	 Mid-Morning Refreshments                                                             using internal social media
                                                                                         •	 Boosting the numbers of employee and customer fans
                                                                                            through online collaboration
11:00	 Managing Individual Professional Identities in
                                                                                         •	 Why enchanting employee engagement demands new leadership?
       Cyberspace
                                                                                         Nathalie Soeteman | SNS Bank , Netherlands
         •	 Conducting an audit, performing a make-over and                              Social Business Change Manager
            maintaining a professional digital identity
         •	 Best practices for individual digital engagement
                                                                                15:20	 The Surprising Truths about Real Risk, Return
                                                                                       and Rewards of Social Media in HR
         •	 Understanding individual rights and responsibilities vis-à-vis
                                                                                         •	 The myth busting conventional HR Social Media ROI and
            an employer’s rights and responsibilities
                                                                                            Risk viewpoints
         Courtney Shelton Hunt, PhD                                                      •	 Short term and long term ROI - how the two can be quite
         Social Media in Organizations (SMinOrgs), USA, Founder                             incompatible?
                                                                                         •	 How Social Media is not the answer... but a powerful
                                                                                            question. Handle with care!
         BEING AWARE OF DIGITAL ERA RISKS
                                                                                         Gustaaf Vocking | The Hague University, Netherlands
                                                                                         Senior Lecturer, Management Team Consultant and
                                                                                         Head of Web Intelligence at SNS Bank
11:40	     CASE STUDY Guidelines of SNSs Usage within and
         Organization - Need of Compliance with those                           16:00	INTERACTIVE PANEL DISCUSSION -
         Guidelines by the Staff Members                                              The Future of Successful Social Media:
                                                                                         Engagement, Transactional, Transformational, Measurable
         •	 Difficulties to draw lines between public/professional and
            private use                                                                  Moderated by:
                                                                                         Stephen Jio | Dell, Ireland, Social Media and Community Professional
         •	 Balancing risks to the security of the individual and the                    Panelists:
            Organization                                                                 Carrie Corbin | AT&T, USA
                                                                                         Associate Director of Strategic Staffing & Talent Attraction
         •	 Structuring social media policies
                                                                                         # 3 of the Top People to follow in Social Media Recruiting
         •	 Bounding all staff members by Guidelines, Internal Rules                     Nathalie Soeteman | SNS Bank , Netherlands
            and Regulations, Codes etc.                                                  Social Business Change Manager
                                                                                         Gustaaf Vocking | The Hague University, Netherlands
         •	 CASE STUDY: Legal issues to be aware of                                      Senior Lecturer, Management Team Consultant and
         	 “Rules of Befriending” on FACEBOOK                                            Head of Web Intelligence at SNS Bank
         Dan MANOLESCU, LLM, MA, LLB                                            16:30	Summary & Closing Remarks from the Chair
         European Commission (Data Protection Officer‘s Office),
         Belgium, E-Crime Expert, Data Protection and Privacy Advisor
                                                                                16:40	 Closing from Fleming Europe

                                                                                16:45	 Farewell Coffee and Refreshments
tel: + 36 1 411 1842 | fax: + 36 1 411 1841
        victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com

MEET OUR EXPERT SPEAKERS




Krishna De                                                        Jean-Marc Mickeler                                           Tim Ackermann
Biz Growth Media, Ireland, CEO, Award Winning                     Deloitte, France                                             International School of Management, Germany,
Digital Marketing, Brand Engagement and Social Media              Partner and Head of Employer Branding                        Associate Professor, Former HR Director at Swarovski
Strategist, Former HR Director of Diageo Ireland                                                                               AG, Talent & Acquisition Lead at Microsoft,
                                                                  Jean-Marc began his professional career at Deloitte          VP HR at Deutsche Bank
Krishna De (www.KrishnaDe.com) is an award winning                in 1994 in the audit and consulting division in the
communications strategist, commentator and mentor.                Financial Services sector, participating in the audit of
Her expertise in leveraging digital marketing, personal                                                                        Tim Ackermann is a seasoned HR and talent acquisition
                                                                  major French financial institutions. Since 2003 he has       expert with over 15 years in various industries at
branding and social media is featured in several highly           been partner of the Financial Services practice and the
acclaimed books. She guides business leaders on how to                                                                         companies such as Deutsche Bank, Microsoft and
                                                                  Global Lead Client Service of several of the major French    Swarovski. Currently he is teaching HR Management,
integrate digital and social media communications into            financial institutions. After having been the partner in
their business strategy to boost their visibility, reputation                                                                  Recruitment and Organization at the International
                                                                  charge of Human Resources for the FSI Practice in France     School of Management, Munich. Tim is a founding
and profits. Prior to establishing her own business, she          from 2003 to 2009, Jean-Marc has been leading our
was a board member of Guinness and Diageo in Europe,                                                                           member of Queb e.V. the (German) Association for
                                                                  Financial Services Industry Audit Practice in France         Quality Employer Branding.
Asia and North America, most recently as HR Director of           since June 2010. He is also heading our EMEA FSI
Diageo Ireland. Ask Krishna your social media marketing           Audit Practice. On top of his responsibilities, he took in
questions at www.Facebook.com/KrishnaDe, join her on              2010 the responsibility for the Employer Strategy and
Google Plus at www.KrishnaDe.com/gp, connect with                 Branding in France. Since then, he has been constantly
her on www.Twitter.com/KrishnaDe and LinkedIn http://             developing and deploying his strategy with dynamism
www.LinkedIn.com/in/KrishnaDe and watch her social                and creativity together with his employees.
media video tutorials www.YouTube.com/BizGrowthTV




                                                                                                                               Michel Guye-Bergeret
                                                                                                                               CERN, Switzerland, Recruitment Manager

                                                                                                                               Michel Guye-Bergeret is an enthusiastic swiss-
                                                                                                                               colombian HR professional passionate by Recruitment,
                                                                                                                               Sourcing and New Technologies. Graduated at the
Alfredo Donati                                                    Bahar Rasouli                                                Neuchatel University in 2006 (M.Sc. in Work and
GTS Group Dublin – A Lufthansa Company,                           ERICSSON, Sweden                                             Organisational Psychology) he had been awarded by
Ireland, HR Partner and Recruiter                                 HR Business Partner and Global Services Talent Manager       the HR Swiss Congress for his remarkable Master’s
                                                                                                                               Thesis (Candidates & Recruiters: do they speak the
Alfredo‘s academic background is in sociology. He studied                                                                      same language?). In 2007, Michel started his career
                                                                  As an HR Business Partner, Bahar was always part
Political Science at the University of Bologna (Italy)                                                                         at the World Trade Organisation as an HR intern
                                                                  of a Leadership Team and recently part of the most
and holds a Master‘s Degree in Intercultural Studies                                                                           responsible for the testing of WTO’s new Applicant
                                                                  successful field of telecommunications. She had been
from Dublin City University. He also has professional                                                                          Tracking System. After seven months, he joined
                                                                  managing services, while becoming an experienced
qualifications in the general area of HR, being certified                                                                      the Careerplus Group as a Recruitment Consultant
                                                                  HR professional, who has broad experience in various
by the Chartered Institute of Personnel and Development                                                                        where he developed his recruitment and sourcing
                                                                  HR areas. Bahar has built valuable relationships with
(CIPD), and specialist accreditations too in Recruitment                                                                       skills and successfully collaborated with local and
                                                                  internal clients and transferred requests as well as
and Selection from the Institute of Recruitment                                                                                multinational companies. In 2010, Michel joined
                                                                  solutions to/from the business units. Meanwhile, in
Professionals (IRP). He is a certified Irish Internet Recruiter                                                                CERN as a Recruitment & Sourcing Specialist in order
                                                                  Business Unit Global Services Bahar is taking care
and holds a Blue Belt in Internet Recruitment. Alfredo                                                                         to set up the new Recruitment Unit. In this role,
                                                                  of the of integrated Talent Management processes:
started to work in the HR department in GST Dublin – A                                                                         he actively participates in the recruitment of new
                                                                  Recruiting,     Competencies,   Talent    Assessments
Lufthansa Company – in May 2007 and since February                                                                             staff (technical profiles) and the design of CERN’s
                                                                  Succession Management, Performance Management
2008. He has been responsible for internal and external                                                                        candidate sourcing/social media strategy. Moreover,
                                                                  Development Planning, Learning Management
recruitment and selection of candidates. In recent years                                                                       he is actively involved in the implementation of
                                                                  Workforce Analytics and Talent Management
he has been involved in high-volume recruitment using                                                                          new recruitment/sourcing tools as well as in the
                                                                  Governance.
a variety of methodologies such as ‘assessment centres’,                                                                       HR branding and communications activities at
‘behavioural-based interviews’, and lately he specialized                                                                      CERN.CERN awarded #3 place in Universum‘s Ideal
in ‘online recruitment’ and ‘social media recruitment’                                                                         Employer Study for Engineering.




                                                                  Christoph Fellinger
                                                                  Beiersdorf, Germany
Ted Meulenkamp                                                    Talent Relationship Management Head
F. Hoffmann-La Roche, Spain, International Program
                                                                                                                               Stephen Jio
Manager, Employer Brading and Social Media Recruitment
                                                                  Carl-Christoph has a strong background in                    Dell, Ireland, Social Media and Community Professional
Award Winning Social Media Recruitment Strategist
                                                                  communication and media management studies. He
Ted Meulenkamp is a recruitment specialist with over              started his career in corporate communication for            Stephen Jio is part of Dell’s Digital Product Marketing
16 years of experience. He has worked both with                   Universal Music Germany then he switched to HR               team, as the Global Online Manager for mobility and
agencies and on the corporate site. Since 2004 he has             Communications for Beiersdorf. As part of a team that        SoHo products responsible in providing an online
worked as Recruitment Manager Europe at ACS and                   developed Beiersdorf‘s Global Employer Brand he has          environment for Customers to learn, understand and
Agilent being based in Barcelona, Spain and since                 been responsible for Beiersdorf‘s Employer Branding          purchase the portfolio of Dell Mobility and Small Office
2010 he is responsible for Global Employer Branding at            activities.Currently, Carl-Christoph is building up a        Home Office products online. Stephen was responsible
Roche. In his current position he has been responsible            Talent Relationship Strategy for Beiersdorf and handling     for Dell‘s initial Social Media Consumer strategy in
for the implementation and execution of their award               the Talent Attraction for HQs. He is passionate about        EMEA, prior to his global role, with the creation and
winning social media strategy.                                    HR Marketing and especially digital Recruitment trends.
tel: + 36 1 411 1842 | fax: + 36 1 411 1841
       victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com



management of many of Dell‘s EMEA Facebook and
Twitter accounts along with setting up local based
outreach teams for Social engagement on behalf of
Dell EMEA. Stephen is also a Dell Social Media and
Community Professional engaging with the Social
community on various technology subjects along
with being a strong advocate of Social engagement.
Stephen has provided training and certification to Dell
employees in Social Media and participates in many
conferences throughout Europe and the Middle East
speaking on behalf of Dell and their Social strategy                                                                    Nathalie Soeteman
along the importance of social participation at all         Dan MANOLESCU, LLM, MA, LLB                                 SNS Bank, Netherlands
levels. Stephen is originally from the US living in the     European Commission                                         Social Business Change Manager
San Francisco area and then in New York City before         Data Protection Officer‘s Office), Belgium
settling in Ireland for the past 11 years.                  E-Crime Expert, Data Protection and Privacy Advisor
                                                                                                                        Nathalie has over 12 years experience in comprehensive
                                                                                                                        stakeholder engagement, masters the subtleties of
                                                                                                                        (traditional, social and cross-)media and combines
                                                            Dan Manolescu holds a Master‘s in Law (LLM)
                                                                                                                        extensive knowledge with exceptional change
                                                            specializing in Law and Technology, a Master of Arts
                                                                                                                        management skill. As Social Business Change Manager
                                                            with a focus on Internet regulations and cybercrime,
                                                                                                                        at SNS Bank she is facilitating profound employee and
                                                            and a Bachelor of Law degree (LLB). Dan lives in Belgium
                                                                                                                        customer engagement. Enthusiastic, collaborative,
                                                            and has been active for the European Commission
                                                                                                                        customer-driven colleagues from all departments follow
                                                            and European Parliament on topics of Privacy, Data
                                                                                                                        her lead in improvement of their connectivity, both
                                                            Protection and Cyber Crime. Dan is member of the
                                                                                                                        online and offline. Thus the number of employee and
                                                            International Association of Privacy Professionals
                                                                                                                        customer fans has boomed. Nathalie is initiator and
                                                            (IAPP) and Dan’s E-Crime Expert Blog has been
                                                                                                                        co-founder of Social Media Club Utrecht (#SMC030)
                                                            featured on the International Association of Privacy
                                                                                                                        and stood at the cradle of Dutch national network
                                                            Professional’s (IAPP) website. As of August 2011,
                                                                                                                        for women in marketing and communications VMC‘s
                                                            Dan has partnered with the International Multilateral
                                                                                                                        one of a kind ‚trade glossy‘ V-style. Nathalie provides
Jonathan Campbell                                           Partnership Against Cyber Threats (IMPACT) and the
                                                                                                                        workshops, training, coaching and consulting on
Social Talent - “Social Recruitment Innovation“,            International Telecommunication Union (ITU) joining
                                                                                                                        marketing, communications, social media, innovation,
Ireland, CEO                                                ENISA, Symantec, Kaspersky, in fighting cybercrime and
                                                                                                                        collaboration, personal branding and leadership as well.
                                                            provide awareness. Dan has been developing tutorials
                                                            on SNSs/Internet usage, Privacy, Data Protection and
Johnny is the co-founder of Social Talent, the leading      Cybercrime, aiming to provide awareness to users, staff
provider of online and social media training to the         members and Organizations.
recruitment & staffing industry in Europe. He has
worked as a recruiter for over 14 years, is passionate
about technology and has a vision to build a „Khan
Academy“ for the recruitment industry (God loves a
trier!). He tweets @socialtalent and can regularly be
found dishing out free advice at socialtalent.co. Check
out the company‘s infamous free webinars at youtube.
com/user/socialtalent for a taste of what you will learn.
                                                                                                                        Gustaaf Vocking
                                                                                                                        The Hague University, Netherlands, Senior Lecturer,
                                                                                                                        Management Team Consultant and Head of Web
                                                                                                                        Intelligence at SNS Bank

                                                                                                                        Gustaaf started his first business at the age of 15 and
                                                            Carrie Corbin                                               now has over 24 years experience in IT, computer
                                                            AT&T, USA, Associate Director of Strategic Staffing         networks and online communities.            He combines
                                                            & Talent Attraction                                         academic knowledge from econometrics, information
                                                                                                                        sciences and psychology with his international
                                                                                                                        experience as a management consultant, trainer and
                                                            With almost 15 years in HR, Carrie has firmly               coach. International clients hire him to facilitate their
                                                            established herself as a strategic recruiting leader with   (strategic) thinking as well as their personal, leadership
                                                            a proven ability to leverage HR & Staffing Strategy         and organizational development. Colleges, universities
Courtney Shelton Hunt, PhD                                  with business results. While leading the employment         and business schools request him to help set up new
Social Media in Organizaions (SMinOrgs), USA,               brand initiatives and recruitment marketing and media       international programs, teach their students and coach
Founder                                                     strategy for AT&T, Carrie has been instrumental in          their staff on entrepreneurship, leadership and business
                                                            launching the enterprise wide integration of social and     management. One could characterize him as a (growth)
                                                            mobile recruiting and subsequently breaking some of         goal oriented professional who will find the right people,
Courtney Shelton Hunt, PhD is the Founder and               the traditional boundaries of HR. Additionally, Carrie      means and methods to help clients grow (themselves!).
Community Manager of the Social Media in                    occasionally teaches at the adjunct and professional
Organizations (SMinOrgs) Community, as well as              development levels in Business Management
the Principal of Renaissance Strategic Solutions            and Human Resource disciplines and has been                                   ENDORSING PARTNER
(RSS). SMinOrgs is a professional community whose           asked to speak at many of the national industry                               Social Media in
mission is to provide information and guidance about        conferences, such as SHRM, ERE, NACE, COSD and                                Organizations (SMinOrgs)
the organizational applications and implications of         DirectEmployers.Carrie serves on the Board of Directors
                                                                                                                                           Social Media in Organizations
social media beyond marketing, sales, public relations      for DirectEmployers Organization and is a founding
                                                                                                                                           (SMinOrgs)     is  a   professional
and customer service. A multi-disciplinary group,           Board Member for AT&T‘s newest Employee Resource
                                                                                                                                           community whose mission is
SMinOrgs functions as a global, virtual community           Group for generations, oxyGEN. Carrie has often been
                                                                                                                        to provide information and guidance about the
complemented by a local/regional focus. Courtney’s          named as one of the top people to follow in Social
                                                                                                                        organizational implications of social media. Going
background in business development, communications,         Media Recruiting, most recently in this SmartRecruiters
                                                                                                                        beyond marketing/branding, sales, public relations
human capital management, information technology,           article where she is listed as # 3. http://ht.ly/ccLKY
                                                                                                                        and customer service, we focus on the internal
and academia, combined with her business acumen,            Carrie holds a Bachelors degree in Business
                                                                                                                        applications and implications of social media,
enables her to provide a unique holistic perspective and    Management, an MBA with an emphasis in Human
                                                                                                                        particularly in terms of how it impacts employees and
strategic leadership. She is a sought-after speaker who     Resources, and she received her Senior Professional
                                                                                                                        organizational functioning. Our focus also extends
regularly shares her expertise through presentations        in Human Resource designation in 2007. In addition
                                                                                                                        beyond the business-to-consumer orientation that
and workshops. She also provides insights and thought       to her speaking credits, she has been quoted in
                                                                                                                        dominates discussions in other forums and includes
leadership through her blogs (the SMinOrgs S.M.A.R.T.       publications such as The New York Post and Workforce
                                                                                                                        organizations of all types in all economic sectors
Blog and the Digital Era Thinkers Blog), as well as white   Today. Strengths include strategy formulation and
                                                                                                                        throughout the world. A multi-disciplinary group,
papers, published articles and book chapters. She has       execution, designing and implementing enterprise wide
                                                                                                                        SMinOrgs functions as a global, virtual community
been developing a Social Media Primer and is currently      policy & processes, organizational design and change
                                                                                                                        complemented by a local/regional focus. Membership
developing a Digital Era Guide for Leaders.                 management, with extensive experience working with
                                                                                                                        in SMinOrgs is currently free, and people can join on
                                                            senior leadership teams.
                                                                                                                        a variety of platforms.

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Social Media In HR Summit Agenda

  • 1. SPECIAL FEATURE: “Crowd Competence Sourcing” Session via a built-in UNCONFERENCE! visit our website: www.flemingeurope.com EXPERT ADVISORY BOARD YOUR PROMINENT SPEAKER PANEL Matthew Jeffery Courtney Shelton Stephen Jio Carrie Corbin Autodesk, UK, Head of EMEA Talent Hunt, PhD Dell, Ireland AT&T, USA, Associate Acquisition and Global Talent Brand Social Media in Social Media and Director of Strategic Organizations Community Professional Staffing & Talent Jon Ingham SMinOrgs), USA, Founder Attraction, # 3 of the Top People Dan MANOLESCU to follow in Social Media Recruiting Strategic HCM, UK Jean-Marc Mickeler LLM, MA, LLB Independent Academic, Author, Blogger Deloitte, France European Commission #23 HR Most Influential UK Thinker 2011 Partner and Head of Christoph Fellinger (Data Protection Beiersdorf, Germany Employer Branding Officer‘s Office), Belgium Courtney Shelton Hunt, PhD Talent Relationship Social Media in Organizations, Krishna De E-Crime Expert, Data Protection Management Head Biz Growth Media, and Privacy Advisor (SMinOrgs), USA, Founder Ireland, CEO, Award Alfredo Donati Winning Digital Marketing, Jonathan Campbell Stephen Jio GTS Group Dublin – Brand Engagement and Social Social Talent -“Social Dell, Ireland Recruitment Innovation“, A Lufthansa Company Social Media and Community Professional Media Strategist, Former HR Ireland, HR Partner & Director of Diageo Ireland Ireland, CEO Recruiter Ted Meulenkamp Bahar Rasouli Michel Guye- F. Hoffmann-La Roche, Spain ERICSSON, Sweden Bergeret Nathalie Soeteman International Program Manager, HR Business Partner and CERN, Switzerland SNS Bank, Netherlands Employer Branding and Social Media Global Services Talent Recruitment Manager Social Business Change Recruitment, Award Winning Social Manager Manager Media Recruitment Strategist Tim Ackermann Ted Meulenkamp International School of F. Hoffmann-La Roche, Gustaaf Vocking Carrie Corbin Management, Germany The Hague University, AT&T, USA, Associate Director of Spain, International Associate Professor, Program Manager, Netherlands, Senior Strategic Staffing & Talent Attraction, Former HR Director at Swarovski Lecturer, Management Employer Branding and Social AG, Talent & Acquisition Lead at # 3 of the Top People to follow in Social Media Recruitment, Award Winning Team Consultant and Head of Media Recruiting Microsoft, VP HR at Deutsche Web Intelligence at SNS Bank Social Media Recruitment Strategist Bank LEARNING GOALS By joining us for these two intensive days you will learn about... ENDORSING PARTNER: Discovering the “SECOND INTERNET” - the social nature of the web RETHINKING of TALENT ATTRACTION in a COST-SAVING WAY HR Handling Social Media EXPOSURE AND PRIVACY of future and current employees SOCIAL MEDIA METRICS - Measuring Employee and Customer Feedbacks in the „Cyberspace“ REACHING EXTERNAL AUDIENCES and leveraging WORD-OF-MOUTH MARKETING SOCIAL MEDIA RISKS to avoid: lawsuits, regulatory violations, security breaches, etc. ACHIEVING ALIGNMENT with Corporate Goals TECH-SPOTLIGHTs: Employing Mobile Apps, Social Networks and Collaboration Models in HR CORPORATE PARTNERS: Who will you meet... This premier cross-industry HR event is aimed at Senior Executives responsible for Talent, Recruiting, Knowledge Management, Employee Engagement and Learning as well as at Communication Executives social responsible for Employer Branding, Internal Communication and Social Media who are interested in exploring the most ‚viral‘ Social Network issues. ADVANTAGE This is a unique opportunity to network with your peers, professionally upskill and keep up with the dynamic trends. CMYK (70%, 63%, 62%, 58%) CMYK (45%, 0%, 100%, 0%) GLOBALTALENTSTRATEGY CMYK (86%, 61%, 0%, 0%) Media Partners: netwerk.nl GLOBALTALENTSTRATEGY
  • 2. tel: + 36 1 411 1842 | fax: + 36 1 411 1841 victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com Event Focus Tweet the Conference! SHRM‘s “Social Media in the Workplace” Survey Findings from 2011 showed We live at #socialhrdub, check out the Twitter names of the that 73% of the participating companies are NOT providing any social media speakers and take the conversation online! training to employers and employees who engage in social media activities....! Ask questions, share your thoughts, and use the #socialhrdub or #session hashtags to follow the discussion. To bridge the gap between this niche area and the obvious real-life practice, highly qualified experts in the strategic communications industry and new #hashtags: The # symbol, called a hashtag, is used to mark keywords or topics in media will discuss about social engagement, recruitment futurology, digital a Tweet. It was created organically by Twitter users as a way to categorize messages. networks, social media footprints, risks and exploitation of social media strategies.Gathering the freshest Advisor and Speaker inputs, Fleming Europe is (Ex. I’m at #HRPort2012 in Lisbon.) proud to produce the one-of-a-kind @mention: Talk to someone on Twitter using their @name Social Media in HR Summit to be held on 27-28 September 2012, in (Ex. The CNA is @socialHRTalk on Twitter) Europe’s Internet Capital, Dublin. Don’t have a Twitter Account? To ensure or you a fruitful and exciting Event on a global scale, we will bring Go to www.twitter.com to create your account. Choose a Twitter @name together forward-looking top-level enthusiasts who understand the importance (max. 15 characters) & password and send your first tweet! of embedding digital thinking and social media impacts in HR practice. Find people to follow – start with @socialHRTalk and our conference speakers! Looking forward to welcome you in Dublin in September!! Delegate Package includes Victoria Szoboszlai Pre-event secured way for scheduling Conference Producer Forum full program with presentations Cross Industry / HR (EMEA Region) 8-10 one-on-one business meetings with service providers executives Post-event website access for documentation and information on next event Special discount on the accommodation in the Venue Hotel All meals, receptions & special events Regular attendees who have been committed to Participation in the summit‘s networking activities learn and able to grow from Fleming Europe’s Cross-industry & HR Events VENUE AT A GLANCE THE SOCIAL MEDIA CAPITAL OF EUROPE: DUBLIN As the location for international headquarters of companies such as Google, Facebook, LinkedIn, eBay, Zynga, Twitter and Gala Networks, Dublin is on its way to becoming the internet capital of Europe. Ireland’s place on the global digital map continues to be strong and Dublin as one of the shining lights of the tech sector in Ireland has attracted the biggest names in the digital sphere in recent years. Furthermore, Dublin has a rich history and a lot of monuments to show for itself. The prosperity of the British Empire in the 18th century can still been seen in the splendour of some mansions build in that era. Also an important monument in Irish history is the GPO (general post office) on O‘Connell Street where Patrick Pearse, James Connolly and Michael Collins acclaimed the Independence of Ireland in 1916. CONFIRMED CONFERENCE VENUE THE GRESHAM DUBLIN HOTEL The Gresham Hotel Dublin is one of the leading 4 star Dublin City Centre Hotels. It is one of the leading conference hotels in Dublin and is close to the O2 Arena, the new Dublin City Convention Centre Dublin (CCD), the IFSC and Templebar. The hotel is close to Croke Park for GAA events. The Gresham Dublin Hotel 23 Upr. O‘Connell St., Dublin 1. Ireland Tel: +353-1-874 6881 | Fax: +353-1-878 7175 | Email: info@thegresham.com
  • 3. tel: + 36 1 411 1842 | fax: + 36 1 411 1841 victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com SUMMIT AT A GLANCE Day 1 – September 27 | 2012 Dominant Theme: USING SOCIAL MEDIA EXTERNALLY Learning focus and case presentations on: rethinking talent attraction; social media recruitment strategies; employer branding; top social media and technology trends; potential for talent acquisition; social profiles; digital makeover; candidate experience 8:30 Registrations and Coffee 9:00 Opening from Fleming Europe 9:05 Summit Welcome & Opening Remarks from the Chair Keynote Address 9:10 From ‘Traditional’ to ‘Social’ Recruitment Interactive Presentation 9:50 Sustainable Social Media Recruitment Strategies Case Study 10:30 Mid-Morning Refreshments 11:10 Talent Brand Ambassadors: The Human Face of your Organization INTeractive Presentation 11:50 FOCUSED PANEL DISCUSSION Panel Discussion 12:50 Luncheon 14:00 Exploring the Future of Talent Acquisition Case Study 14:40 How Social Media can Contribute to the Employee Lifecycle Interactive Presentation 15:20 Breaking a False Consensus: From Informing to Communicating in the Era of Social Media Case Study 16:00 Afternoon Coffee Break with Refreshments 16:30 Open Space Session and „UNCONFERENCE” interactive Roundtable Sessions 17:30 Plenary Panel Panel Discussion 18:30 Closing Remarks from the Chair 19:00 HR Happy Hour - Networking Cocktail Reception Day 2 – September 28 | 2012 Dominant Themes: USING SOCIAL MEDIA INTERNALLY, SOCIAL MEDIA RISKS, PROFESSIONAL DEVELOPMENT OF HR PEOPLE VIA SOCIAL MEDIA Learning focus and case presentations on: promoting communication and collaboration; employee engagement; social media risks from the organization’s and employees’ perspectives; professional development via social media; career management; social media metrics; digital networks and virtual technologies; time and information management; the future of social media engagement 8:30 Registrations and Coffee 9:00 Opening Remarks from the Chair 9:10 Creating a Social Environment for Employees Keynote Address 9:50 The ROI of Internal Social Engagement Interactive Presentation 10:30 Mid-Morning Refreshments 11:00 Managing Individual Professional Identities in Cyberspace Interactive Presentation 11:40 Guidelines of SNSs Usage - Need of Compliance Case Study 12:10 FOCUSED PANEL DISCUSSION Panel Discussion 12:50 Luncheon 14:00 HR Pros using Social Networks and Digital-Virtual Technologies Case Study 14:40 How does Influence Translate into Engagement & Profitability? Case Study 15:20 Running the ‘Social Engagement Marathon’ Interactive Presentation 16:00 WRAP-UP PANEL DISCUSSION Panel Discussion 16:30 Summary & Closing Remarks from the Chair 16:50 Closing from Fleming Europe 17:00 Farewell Coffee and Refreshments
  • 4. tel: + 36 1 411 1842 | fax: + 36 1 411 1841 victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com DAY 1 | September 27, 2012 8:30 Registrations and Coffee • Identifying top social media and technology trends and their potential for talent acquisition, such as - Location-based Marketing 9:00 Opening from Fleming Europe - Augmented Reality (AR) - Social Gaming 9:05 Summit Welcome and Opening Remarks from the Chair Christoph Fellinger | Beiersdorf, Germany Krishna De | Biz Growth Media, Ireland Talent Relationship Management Head CEO, Award Winning Digital Marketing, Brand Engagement and Social Media Strategist, Former HR Director of Diageo Ireland 14:40 How Social Media can Contribute to the Employee Lifecycle • How Social Media can contribute to all aspects of HR USING SOCIAL MEDIA EXTERNALLY... • When to use Social Media effectively along your people strategy • Which are the tools of choice for your purpose Rethinking Employment Branding and Talent • How Social Media will change HR business and HR does business • Theory & best practice examples Attraction Efforts Tim Ackerman | International School of Management, Germany Associate Professor, Former HR Director at Swarovski AG 9:10 KEYNOTE From ‘Traditional’ to ‘Social’ Recruitment Talent & Acquisition Lead at Microsoft, VP HR at Deutsche Bank • Why we needed to change recruitment strategy 15:20 CASE STUDY Breaking a False Consensus: From • Why Facebook? • An online community of candidates Informing to Communicating in the Era of Social Media • Results and challenges of the new recruitment strategy • Understanding who you are as a company/organisation • Thinking forward • Get creative! Use internal resources! Do more with less! Be you! Alfredo Donati | GTS Group Dublin – A Lufthansa Company, • Being present in SM is not enough, follow up: FACEBOOK & CO. Ireland | HR Partner and Recruiter Michel Guye-Bergeret | CERN, Switzerland | Recruitment Manager 9:50 CASE STUDY Sustainable Social Media 16:00 Afternoon Coffee Break with Refreshments Recruitment Strategies - ...or how to prevent your strategy from failing after 3 months SPECIAL FEATURE • What is social media recruitment and where do you start? • How to ensure that you can maintain the effort? 16:30 A BUILT-IN „UNCONFERENCE” SESSION • Forecasting the results of targeted recruiting campaigns • Accelerating and measuring recruitment ROI Topics considered for inclusion: • Decreasing the cost per candidate acquisition • Social Media Sophistication • Digital Era Competencies Ted Meulenkamp, F. Hoffmann-La Roche, Spain • Makeover of Online and Social Recruiting International Program Manager, Employer Brading and Social Media • Changing landscape of Talent Attraction via Mobile Recruitment, Award Winning Social Media Recruitment Strategist • Employer Branding for Generation Y • Social Media for non-Gen Y-ers? 10:30 Mid-Morning Refreshments • Social Media: What will stay, what will fail, what will rise? • …..................................................... • …..................................................... 11:10 Talent Brand Ambassadors: Chance for the participants to select the topics they want to discuss The Human Face of your Organization through this brief session of networking & brainstorming. During • Structure and goals of a new employer and branding digital a short organizational break the facilitators will categorize all the identity feedbacks from the attendees into core aspects of interactive dicussions. • Talent Brand Ambassadors’ involvement in your future The large group will break into smaller groups and the facilitators hiring process will lead lively discussions running simultaneously, keep it on track, • Social recruiting to attract and source the brightest talent ask questions, spice it up with some controversy and create an Jean-Marc Mickeler | Deloitte, France open, uncompetitive, cross-industry atmosphere for idea sharing! Partner and Head of Employer Branding Discussion Leaders: Courtney Shelton Hunt, PhD 11:50 FOCUSED PANEL DISCUSSION Social Media in Organizations (SMinOrgs), USA, Founder Moderated by: Christoph Fellinger | Beiersdorf, Germany Talent Relationship Management Head Krishna De | Biz Growth Media, Ireland CEO, Award Winning Digital Marketing, Brand Engagement Carrie Corbin, AT&T, USA and Social Media Strategist, Former HR Director of Diageo Ireland Associate Director of Strategic Staffing & Talent Attraction # 3 of the Top People to follow in Social Media Recruiting Panelists: Tim Ackerman | International School of Management, Germany Bahar Rasouli | ERICSSON, Sweden Associate Professor, Former HR Director at Swarovski AG HR Business Partner and Global Services Talent Manager Talent & Acquisition Lead at Microsoft, VP HR at Deutsche Bank Alfredo Donati | GTS Group Dublin – A Lufthansa Company, Ireland | HR Partner and Recruiter 17:30 Plenary Panel summarising the discussions‘ outcomes and enabling further Ted Meulenkamp | F. Hoffmann-La Roche, Spain International Program Manager, Employer Brading and Social Media conversation about some of the key themes Recruitment, Award Winning Social Media Recruitment Strategist Moderated by: Jean-Marc Mickeler | Deloitte, France Krishna De | Biz Growth Media, Ireland Partner and Head of Employer Branding CEO, Award Winning Digital Marketing, Brand Engagement and Social Media Strategist, Former HR Director of Diageo Ireland 12:30 Luncheon 18:30 Closing Remarks from the Chair 14:00 CASE STUDY Exploring the Future of Talent Acquisiton 19:00 Networking Cocktail Reception • Current state and changing purpose of talent attraction activities (on Facebook, Twitter, Blogs, etc.) Here is your chance to interact, SOCIALize & network - • Proving progress in HR functions via built-in best practice this time offline :-) with drinks & finger food.. examples from selected industries BYOB = Bring your own business cards!
  • 5. tel: + 36 1 411 1842 | fax: + 36 1 411 1841 victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com DAY 2 | September 28, 2012 8:30 Registrations and Coffee 12:10 FOCUSED PANEL DISCUSSION From Best Practice on Earth to Best Steps Forward in the ’Cloud’ 9:00 Opening Remarks from the Chair Moderated by: Stephen Jio, Dell, Ireland, Social Media and Community Professional Courtney Shelton Hunt, PhD Social Media in Organizations (SMinOrgs), USA, Founder Panelists: Stephen Jio | Dell, Ireland, Social Media and Community Professional USING SOCIAL MEDIA INTERNALLY... Jonathan Campbell | Social Talent - “Social Recruitment Innovation“, Ireland, CEO Promoting Communication and Collaboration Dan MANOLESCU, LLM, MA, LLB while Increasing Employee Engagement European Commission (Data Protection Officer‘s Office), Belgium, E-Crime Expert Data Protection and Privacy Advisor 9:10 Creating A Social Environment for Employees 12:50 Luncheon • Building an integrated internal/external social media strategy • How employee empowerment builds trust and creates Professionals‘ Development via Brand Advocates Social Media • The importance of employee training • The benefits of an internal social network - Innovation and 14:00 CASE STUDY How HR Professionals & collaboration Organizations can and should use Social • Extending beyond Networks & Digital-Virtual Technologies Individuals: Stephen Jio | Dell, Ireland, Social Media and Community Professional • Do you have to have a presence on social media personally to be able manage social media professionally? 9:50 The ROI of Internal Social Engagement • How much should you blend your HR and professional social networks? • Why & How you can develop a more productive & engaged Organizations: workforce through simple use of social media internally • How HR should manage their organizations social/digital • How Employee Engagement via Social attracts more talent employment brand? and re-affirms retention strategies • Use Cases & Best Practices for using Social and Mobile in • Why treating people like grown-ups encourages a grown-up your organizations attitude to social media usage Carrie Corbin | AT&T, USA Associate Director of Strategic Staffing & Talent Attraction Jonathan Campbell # 3 of the Top People to follow in Social Media Recruiting Social Talent - “Social Recruitment Innovation“, Ireland, CEO 14:40 Enchanting Employee Engagement • Increasing employee connectivity and company pride by 10:30 Mid-Morning Refreshments using internal social media • Boosting the numbers of employee and customer fans through online collaboration 11:00 Managing Individual Professional Identities in • Why enchanting employee engagement demands new leadership? Cyberspace Nathalie Soeteman | SNS Bank , Netherlands • Conducting an audit, performing a make-over and Social Business Change Manager maintaining a professional digital identity • Best practices for individual digital engagement 15:20 The Surprising Truths about Real Risk, Return and Rewards of Social Media in HR • Understanding individual rights and responsibilities vis-à-vis • The myth busting conventional HR Social Media ROI and an employer’s rights and responsibilities Risk viewpoints Courtney Shelton Hunt, PhD • Short term and long term ROI - how the two can be quite Social Media in Organizations (SMinOrgs), USA, Founder incompatible? • How Social Media is not the answer... but a powerful question. Handle with care! BEING AWARE OF DIGITAL ERA RISKS Gustaaf Vocking | The Hague University, Netherlands Senior Lecturer, Management Team Consultant and Head of Web Intelligence at SNS Bank 11:40 CASE STUDY Guidelines of SNSs Usage within and Organization - Need of Compliance with those 16:00 INTERACTIVE PANEL DISCUSSION - Guidelines by the Staff Members The Future of Successful Social Media: Engagement, Transactional, Transformational, Measurable • Difficulties to draw lines between public/professional and private use Moderated by: Stephen Jio | Dell, Ireland, Social Media and Community Professional • Balancing risks to the security of the individual and the Panelists: Organization Carrie Corbin | AT&T, USA Associate Director of Strategic Staffing & Talent Attraction • Structuring social media policies # 3 of the Top People to follow in Social Media Recruiting • Bounding all staff members by Guidelines, Internal Rules Nathalie Soeteman | SNS Bank , Netherlands and Regulations, Codes etc. Social Business Change Manager Gustaaf Vocking | The Hague University, Netherlands • CASE STUDY: Legal issues to be aware of Senior Lecturer, Management Team Consultant and “Rules of Befriending” on FACEBOOK Head of Web Intelligence at SNS Bank Dan MANOLESCU, LLM, MA, LLB 16:30 Summary & Closing Remarks from the Chair European Commission (Data Protection Officer‘s Office), Belgium, E-Crime Expert, Data Protection and Privacy Advisor 16:40 Closing from Fleming Europe 16:45 Farewell Coffee and Refreshments
  • 6. tel: + 36 1 411 1842 | fax: + 36 1 411 1841 victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com MEET OUR EXPERT SPEAKERS Krishna De Jean-Marc Mickeler Tim Ackermann Biz Growth Media, Ireland, CEO, Award Winning Deloitte, France International School of Management, Germany, Digital Marketing, Brand Engagement and Social Media Partner and Head of Employer Branding Associate Professor, Former HR Director at Swarovski Strategist, Former HR Director of Diageo Ireland AG, Talent & Acquisition Lead at Microsoft, Jean-Marc began his professional career at Deloitte VP HR at Deutsche Bank Krishna De (www.KrishnaDe.com) is an award winning in 1994 in the audit and consulting division in the communications strategist, commentator and mentor. Financial Services sector, participating in the audit of Her expertise in leveraging digital marketing, personal Tim Ackermann is a seasoned HR and talent acquisition major French financial institutions. Since 2003 he has expert with over 15 years in various industries at branding and social media is featured in several highly been partner of the Financial Services practice and the acclaimed books. She guides business leaders on how to companies such as Deutsche Bank, Microsoft and Global Lead Client Service of several of the major French Swarovski. Currently he is teaching HR Management, integrate digital and social media communications into financial institutions. After having been the partner in their business strategy to boost their visibility, reputation Recruitment and Organization at the International charge of Human Resources for the FSI Practice in France School of Management, Munich. Tim is a founding and profits. Prior to establishing her own business, she from 2003 to 2009, Jean-Marc has been leading our was a board member of Guinness and Diageo in Europe, member of Queb e.V. the (German) Association for Financial Services Industry Audit Practice in France Quality Employer Branding. Asia and North America, most recently as HR Director of since June 2010. He is also heading our EMEA FSI Diageo Ireland. Ask Krishna your social media marketing Audit Practice. On top of his responsibilities, he took in questions at www.Facebook.com/KrishnaDe, join her on 2010 the responsibility for the Employer Strategy and Google Plus at www.KrishnaDe.com/gp, connect with Branding in France. Since then, he has been constantly her on www.Twitter.com/KrishnaDe and LinkedIn http:// developing and deploying his strategy with dynamism www.LinkedIn.com/in/KrishnaDe and watch her social and creativity together with his employees. media video tutorials www.YouTube.com/BizGrowthTV Michel Guye-Bergeret CERN, Switzerland, Recruitment Manager Michel Guye-Bergeret is an enthusiastic swiss- colombian HR professional passionate by Recruitment, Sourcing and New Technologies. Graduated at the Alfredo Donati Bahar Rasouli Neuchatel University in 2006 (M.Sc. in Work and GTS Group Dublin – A Lufthansa Company, ERICSSON, Sweden Organisational Psychology) he had been awarded by Ireland, HR Partner and Recruiter HR Business Partner and Global Services Talent Manager the HR Swiss Congress for his remarkable Master’s Thesis (Candidates & Recruiters: do they speak the Alfredo‘s academic background is in sociology. He studied same language?). In 2007, Michel started his career As an HR Business Partner, Bahar was always part Political Science at the University of Bologna (Italy) at the World Trade Organisation as an HR intern of a Leadership Team and recently part of the most and holds a Master‘s Degree in Intercultural Studies responsible for the testing of WTO’s new Applicant successful field of telecommunications. She had been from Dublin City University. He also has professional Tracking System. After seven months, he joined managing services, while becoming an experienced qualifications in the general area of HR, being certified the Careerplus Group as a Recruitment Consultant HR professional, who has broad experience in various by the Chartered Institute of Personnel and Development where he developed his recruitment and sourcing HR areas. Bahar has built valuable relationships with (CIPD), and specialist accreditations too in Recruitment skills and successfully collaborated with local and internal clients and transferred requests as well as and Selection from the Institute of Recruitment multinational companies. In 2010, Michel joined solutions to/from the business units. Meanwhile, in Professionals (IRP). He is a certified Irish Internet Recruiter CERN as a Recruitment & Sourcing Specialist in order Business Unit Global Services Bahar is taking care and holds a Blue Belt in Internet Recruitment. Alfredo to set up the new Recruitment Unit. In this role, of the of integrated Talent Management processes: started to work in the HR department in GST Dublin – A he actively participates in the recruitment of new Recruiting, Competencies, Talent Assessments Lufthansa Company – in May 2007 and since February staff (technical profiles) and the design of CERN’s Succession Management, Performance Management 2008. He has been responsible for internal and external candidate sourcing/social media strategy. Moreover, Development Planning, Learning Management recruitment and selection of candidates. In recent years he is actively involved in the implementation of Workforce Analytics and Talent Management he has been involved in high-volume recruitment using new recruitment/sourcing tools as well as in the Governance. a variety of methodologies such as ‘assessment centres’, HR branding and communications activities at ‘behavioural-based interviews’, and lately he specialized CERN.CERN awarded #3 place in Universum‘s Ideal in ‘online recruitment’ and ‘social media recruitment’ Employer Study for Engineering. Christoph Fellinger Beiersdorf, Germany Ted Meulenkamp Talent Relationship Management Head F. Hoffmann-La Roche, Spain, International Program Stephen Jio Manager, Employer Brading and Social Media Recruitment Carl-Christoph has a strong background in Dell, Ireland, Social Media and Community Professional Award Winning Social Media Recruitment Strategist communication and media management studies. He Ted Meulenkamp is a recruitment specialist with over started his career in corporate communication for Stephen Jio is part of Dell’s Digital Product Marketing 16 years of experience. He has worked both with Universal Music Germany then he switched to HR team, as the Global Online Manager for mobility and agencies and on the corporate site. Since 2004 he has Communications for Beiersdorf. As part of a team that SoHo products responsible in providing an online worked as Recruitment Manager Europe at ACS and developed Beiersdorf‘s Global Employer Brand he has environment for Customers to learn, understand and Agilent being based in Barcelona, Spain and since been responsible for Beiersdorf‘s Employer Branding purchase the portfolio of Dell Mobility and Small Office 2010 he is responsible for Global Employer Branding at activities.Currently, Carl-Christoph is building up a Home Office products online. Stephen was responsible Roche. In his current position he has been responsible Talent Relationship Strategy for Beiersdorf and handling for Dell‘s initial Social Media Consumer strategy in for the implementation and execution of their award the Talent Attraction for HQs. He is passionate about EMEA, prior to his global role, with the creation and winning social media strategy. HR Marketing and especially digital Recruitment trends.
  • 7. tel: + 36 1 411 1842 | fax: + 36 1 411 1841 victoria.szoboszlai@flemingeurope.com | www.flemingeurope.com management of many of Dell‘s EMEA Facebook and Twitter accounts along with setting up local based outreach teams for Social engagement on behalf of Dell EMEA. Stephen is also a Dell Social Media and Community Professional engaging with the Social community on various technology subjects along with being a strong advocate of Social engagement. Stephen has provided training and certification to Dell employees in Social Media and participates in many conferences throughout Europe and the Middle East speaking on behalf of Dell and their Social strategy Nathalie Soeteman along the importance of social participation at all Dan MANOLESCU, LLM, MA, LLB SNS Bank, Netherlands levels. Stephen is originally from the US living in the European Commission Social Business Change Manager San Francisco area and then in New York City before Data Protection Officer‘s Office), Belgium settling in Ireland for the past 11 years. E-Crime Expert, Data Protection and Privacy Advisor Nathalie has over 12 years experience in comprehensive stakeholder engagement, masters the subtleties of (traditional, social and cross-)media and combines Dan Manolescu holds a Master‘s in Law (LLM) extensive knowledge with exceptional change specializing in Law and Technology, a Master of Arts management skill. As Social Business Change Manager with a focus on Internet regulations and cybercrime, at SNS Bank she is facilitating profound employee and and a Bachelor of Law degree (LLB). Dan lives in Belgium customer engagement. Enthusiastic, collaborative, and has been active for the European Commission customer-driven colleagues from all departments follow and European Parliament on topics of Privacy, Data her lead in improvement of their connectivity, both Protection and Cyber Crime. Dan is member of the online and offline. Thus the number of employee and International Association of Privacy Professionals customer fans has boomed. Nathalie is initiator and (IAPP) and Dan’s E-Crime Expert Blog has been co-founder of Social Media Club Utrecht (#SMC030) featured on the International Association of Privacy and stood at the cradle of Dutch national network Professional’s (IAPP) website. As of August 2011, for women in marketing and communications VMC‘s Dan has partnered with the International Multilateral one of a kind ‚trade glossy‘ V-style. Nathalie provides Jonathan Campbell Partnership Against Cyber Threats (IMPACT) and the workshops, training, coaching and consulting on Social Talent - “Social Recruitment Innovation“, International Telecommunication Union (ITU) joining marketing, communications, social media, innovation, Ireland, CEO ENISA, Symantec, Kaspersky, in fighting cybercrime and collaboration, personal branding and leadership as well. provide awareness. Dan has been developing tutorials on SNSs/Internet usage, Privacy, Data Protection and Johnny is the co-founder of Social Talent, the leading Cybercrime, aiming to provide awareness to users, staff provider of online and social media training to the members and Organizations. recruitment & staffing industry in Europe. He has worked as a recruiter for over 14 years, is passionate about technology and has a vision to build a „Khan Academy“ for the recruitment industry (God loves a trier!). He tweets @socialtalent and can regularly be found dishing out free advice at socialtalent.co. Check out the company‘s infamous free webinars at youtube. com/user/socialtalent for a taste of what you will learn. Gustaaf Vocking The Hague University, Netherlands, Senior Lecturer, Management Team Consultant and Head of Web Intelligence at SNS Bank Gustaaf started his first business at the age of 15 and Carrie Corbin now has over 24 years experience in IT, computer AT&T, USA, Associate Director of Strategic Staffing networks and online communities. He combines & Talent Attraction academic knowledge from econometrics, information sciences and psychology with his international experience as a management consultant, trainer and With almost 15 years in HR, Carrie has firmly coach. International clients hire him to facilitate their established herself as a strategic recruiting leader with (strategic) thinking as well as their personal, leadership a proven ability to leverage HR & Staffing Strategy and organizational development. Colleges, universities Courtney Shelton Hunt, PhD with business results. While leading the employment and business schools request him to help set up new Social Media in Organizaions (SMinOrgs), USA, brand initiatives and recruitment marketing and media international programs, teach their students and coach Founder strategy for AT&T, Carrie has been instrumental in their staff on entrepreneurship, leadership and business launching the enterprise wide integration of social and management. One could characterize him as a (growth) mobile recruiting and subsequently breaking some of goal oriented professional who will find the right people, Courtney Shelton Hunt, PhD is the Founder and the traditional boundaries of HR. Additionally, Carrie means and methods to help clients grow (themselves!). Community Manager of the Social Media in occasionally teaches at the adjunct and professional Organizations (SMinOrgs) Community, as well as development levels in Business Management the Principal of Renaissance Strategic Solutions and Human Resource disciplines and has been ENDORSING PARTNER (RSS). SMinOrgs is a professional community whose asked to speak at many of the national industry Social Media in mission is to provide information and guidance about conferences, such as SHRM, ERE, NACE, COSD and Organizations (SMinOrgs) the organizational applications and implications of DirectEmployers.Carrie serves on the Board of Directors Social Media in Organizations social media beyond marketing, sales, public relations for DirectEmployers Organization and is a founding (SMinOrgs) is a professional and customer service. A multi-disciplinary group, Board Member for AT&T‘s newest Employee Resource community whose mission is SMinOrgs functions as a global, virtual community Group for generations, oxyGEN. Carrie has often been to provide information and guidance about the complemented by a local/regional focus. Courtney’s named as one of the top people to follow in Social organizational implications of social media. Going background in business development, communications, Media Recruiting, most recently in this SmartRecruiters beyond marketing/branding, sales, public relations human capital management, information technology, article where she is listed as # 3. http://ht.ly/ccLKY and customer service, we focus on the internal and academia, combined with her business acumen, Carrie holds a Bachelors degree in Business applications and implications of social media, enables her to provide a unique holistic perspective and Management, an MBA with an emphasis in Human particularly in terms of how it impacts employees and strategic leadership. She is a sought-after speaker who Resources, and she received her Senior Professional organizational functioning. Our focus also extends regularly shares her expertise through presentations in Human Resource designation in 2007. In addition beyond the business-to-consumer orientation that and workshops. She also provides insights and thought to her speaking credits, she has been quoted in dominates discussions in other forums and includes leadership through her blogs (the SMinOrgs S.M.A.R.T. publications such as The New York Post and Workforce organizations of all types in all economic sectors Blog and the Digital Era Thinkers Blog), as well as white Today. Strengths include strategy formulation and throughout the world. A multi-disciplinary group, papers, published articles and book chapters. She has execution, designing and implementing enterprise wide SMinOrgs functions as a global, virtual community been developing a Social Media Primer and is currently policy & processes, organizational design and change complemented by a local/regional focus. Membership developing a Digital Era Guide for Leaders. management, with extensive experience working with in SMinOrgs is currently free, and people can join on senior leadership teams. a variety of platforms.