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Assignment 1 Kevin Rudd’s use of Social Networking sites to promote political campaign. Kevin Rudd’s use of Social Networking sites to promote political campaign. ,[object Object],[object Object]
1. The technology/application and explanation of how it operates.
[object Object]
Social networking. Twitter Facebook MySpace YouTube
2. How it is being utilised in the area they have selected.
[object Object]
[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
3. Why it is being utilised and the outcomes of utilisation.
[object Object]
“But it was his unofficial slogan, ‘Kevin 07’, that suggested informality in the here and now and really connected with voters.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
“Blogs and social networking sites (i.e. Twitter) are fast, effective and economic means of engaging publics.” (Johnston & Zawawi, 2009) (Johnston & Zawawi, 2009)
Social networking. Twitter Facebook MySpace YouTube
[object Object],[object Object]
“Facebook played ... a small part in communicating, campaigning and connecting with the voters.” (Beth Warren) (Beth Warren)
Negative aspects of use of social networking sites.
K Rudd following porn on Twitter. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ media tart”
[object Object]
“ It’s Twitter time!” (KRudd) (KRudd)

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