2. Hit Your Target 24/7 Provide relevant content’ Demonstrate your expertise Create the “call to action” Your consumer will seek you out!
3. Make Time to Generate Revenue Create an Editorial Calendar Determine in advance what you want to write about Create 10 categories Fill in 5 Sub-categories 10 x 5 = 50 posts!
4. Focus Comes Easier When you KNOW your niche Understand how they think Can explain myth vs. reality Know from experience what they are looking for
5. Write with Intent! Your consumer will be looking for your content. Give them lot’s of content Use the same keywords they will be using to search for you Fill your editorial calendar with a theme Make a list of Topics Interview and link to experts Invite guest bloggers Create a resource Build a Community
6. Let’s Build a Campaign First-Time Buyer Book Start with a plan Develop the time line for each post Follow your plan Compile into an eBook to offer to First Time Home Buyers Create content for your Blogsite and attract Buyer leads for your Business
9. Get a Book Cover $5.00 – Fiverr.comI used: http://design.boknoykatok.com/
10. Your New Book Cover Place on Sidebar of your Blog Link it to a brief Sign-up I use Wufoo After First Time Buyer Signs Up Automatically send eBook via Auto-Responder
12. Resources US Inspect – Agent Resource Center provides articles for FREE KCM Blog – Keeping Current Matters 4Stars! Biz Journals – local hot topics Outside.in – contribute personally or keep informed RealtyTrac – stats and more stats Lowe’s Daily Real Estate – drop your Inman sub. HGTV’s FrontDoor – homecare tips NAR’s House Logic – auto post to your site Altos – rocks the stats
13. Widgets Home Ownership Mattersscrolling widget with latest news from N.A.R. http://www.realtor.org/technology/nar_widgets
14. Real Estate Chart of the Day Free from Dan Green at The Mortgage Reports Daily http://themortgagereports.com/real-estate-charts-for-wordpress NOTE: only works on WordPress blogs
15. Real Estate Plugins Simple Real Estate Pack by Max Chirkov Location map Financial tools Market Trends (Altos) Schools Businesses in Neighborhood – Yelp Walk Score Makes a great single property site Install from WordPress.org plugin directory
17. Single Property site Use the Simple Real Estate Plugin to create unique Single Property Sites on your own domain. Great SEO NO EXTRA CO$T! (NOTE: Must be using WP 3.0 or above with a theme that is compliant – Not Thesis, Headspace or another modified WP Theme.)
20. WP Greet Box Shows a different message to your visitors, depending upon where they came from. Reminds to subscribe to your RSS feed
21. WP – Cycle Use to create a rotating image gallery Can link each photo to a page on your site Easy to use and maintain See example athttp://www.denverdwellings.comhttp://theberkshiregroup.comhttp://kristalkraft.com
