2. Managing Technology
• Tools of the Trade
Computer, Smart Phone, iPad/Tablet/Device, Camera/Video
• Software/Cloudware - For devices, Management, Market,
Clients, Database Components, Apps, Getting ready for
Paperless Transactions
• Marketing - Blogging, IDX, Lead Generation
• Social Media - Online Profiles, Strategies, Reputation
Management
• Action Plans - Create to grow your business
3. What to do First
•
Learn about what you
might need/want to use
•
•
Set goals
Maintain (learn) efficient
systems to sustain your
business over the course
of your career
4. Intro Wants & Needs
•
•
•
Turn to neighbor:
Introduce yourself
Learn name, years in
business, what they would
like to get out of this
class
5. 2011 Profile of
Home buyers & Sellers
•
35% of all buyers indicated
they looked online for
properties as their first
step in the buying process.
•
An additional 10% looked
online for information
about the buying process
as their first step
•
Looking online for
properties was listed as
the first step in the buying
process by the largest
percentages of home
buyers across ALL age
groups.
•
The Internet was cited as
the most frequently used
source of information for
home buyers, even ranking
above real estate agents.
6. 2010 Profile of
Home buyers & Sellers
• Real Estate agents were viewed as useful information
source 98% of buyers who used an agent while
searching for a home.
• The typical buyer searched for 12 weeks & viewed 12
homes.
• 9 in 10 recent buyers were satisfied with the home
buying process.
7. Your competition
(2011):
• Roughly 66% of REALTORS® have a website.
• 62% have a website for 6 years.
• 9 out or 10 work for a brokerage with an
online presence.
• 1/2 of all REALTORS® actively use social or
professional networking websites and
another 14% plan to use them in the future.
• 10% have a blog.
8. Your competition
• 36% of REALTORS® are obtaining
professional designations that give them the
tools land expertise to serve their clients
• Most popular designations are: GRI 21%,
CRS 13%, SRES 10%
• 35% Certifications Short Sales &
Foreclosure Resource
21% e-PRO
9. What does this mean to
you in your Business?
• The Internet is a valuable tool in the buying
and selling of real estate - visibility is
important
• Many consumers (especially Young
homebuyers) are more tech savvy than the
agents that serve them - agents need to
keep up
• The use of technology can help you make
connections, it was not intended to replace
face to face contact.
13. learn how to use it
•
We aren’t born with
computer skills, they are
learned
•
•
Take a class, hire a tutor
•
This knowledge is the
foundation for what
comes next.
Get to know your
computer
14. What Goes on it?
•
•
•
Email, Notes
•
•
To Do List
Client Database, Calendar
Files, Contracts, Photos,
Video
Communications, Skype,
Instant Messaging
17. Cameras - Still & Video
•
According to Realtor.com the
average time on site is 26
minutes
•
What are Realtor.com visitors
doing? Looking at pictures!
•
Photos of your listings are the
one, single most important
thing you can do.
18. Taking GOOD
real estate photos
•
•
Use a wide angle lens
•
•
Use a tripod
Pay attention to how the
house faces and where
the sun is
Take many pictures!
19. Take photos of
•
the yard from various
angles
•
street view with
neighboring homes
•
from inside shoot the
view from the window
•
use a mono pod for
height to get small spaces
20. Video Cameras
•
Great for doing area
tours, showcase the
neighborhood, schools,
parks, recreation trails.
•
•
•
Interview the neighbors
Get testimonials
Home inspection for outof-town buyers
21. tips for creating video
•
Start by creating a “story
board”
•
•
Write a script
Instead of having audio on
site, dub it over the video
later
22. Welcome to
our town
We have lovely
neighborhoods in
various price ranges
View of Central
Business District
We enjoy close
proximity to
shopping,
restaurants, parks
We are famous
for our great schools
Close with call to
action!
25. Life Time Value of a
Client
Age
30 years
37 years
44 years
51 years
58 years
65 years
Price of
$150,000
$225,000
$337,000
$500,000
$375,000
$225,000
Approx. Commission
$4500
$6750
$10,110
$15,000
$11,250
$6,750
$54,360
26.
27. Data Base - contacts
!
•
Purpose of Data Base is for keeping
records and scheduling activities for
future contact.
•
Leads are “cultivated” by your
contact, hopefully turning into
customers at some point!
28. Components of a
data base (CRM)
•
•
•
•
•
•
contacts
personal info
contact info
conversation history
categories
birthdays
•
•
•
anniversary date (house)
•
rental properties
favorite things
purchase date, price &
interest rate
30. DRIP Email
•
Configure e-mail
campaigns for your
business niches
•
In the future you can add
a new contact to the
campaign
•
Set-up a campaign
sequence
•
•
Attach a contact or a
whole category of
contacts to receive the
campaign
Create your own
personalized letters,
online newsletters or
postcards to send
•
Or co-ordinate with a
commercial email
program like Mail Chimp
or Constant Contact
31. Action Plans
•
The CRM allows you to
create action plans for current
business.
•
•
•
•
Buyer Orientation Items
Contract to Closing
Post Closing
Follow up ask for referrals
32. Data Base - uses
•
Drip System for keeping
in contact with leads, or
past clients
•
Task Plans can be
assigned
•
Create customized
letters for niche
marketing
33. CRM Brands for
Real estate
•
Top Producer - monthly
fee, lots of add-ons
•
•
Wise Agent - monthly fee
Realty Juggler - low
annual fee great user
videos on YouTube
35. Apps have many uses in
Real Estate
•
•
•
•
•
•
•
Location based
Productivity
Presentation
Keeping Current
File management and sharing
Communication
Utilities
36. Location based
• Google maps help define
location, driving directions,
commute times, local
amenities and even help
create a showing route.
• HomeSnap gives home
values by snapping an
image (sort of)
• AroundMe shows various
stores, restaurants, etc
37. Productivity
•
MindJet or iThoughts app
to process thoughts into a
flow chart, action and
organizational plans
•
Chicago Title - Buy, Sell,
Lend info. lNet sheets,
amortization, rent vs. buy
•
Getting Things Done/
IQTell- a robust checklist
with project planning that
syncs with your calendar
40. Apps to Keep Current
•
Blogsy or Blog Press to
post to your blog
•
Zite, Sky Grid - compile
RSS feed of topics that
interest you. Delivered in
a magazine format (so
you can share on social
networks)
41. Organization Tools
•
Unzip - to open
zipped files
•
Dropbox - cloud
storage/sharing
•
Evernote - store your
desk in the cloud
•
Informant HD - best
calendar, project app
that syncs with all
your calendars
42. • Jet Scanner - receipts, images saves to
Dropbox, Evernote, etc.
• Ignition-LogMeIn - access your main
computer from your cell phone or tablet
• Open Home Pro- hand iPad to visitor to
capture contact info. (spam at your own
risk!)
• QR Codes - Qrafter the only one you need
generates all kinds of code and scans too!
45. Productivity
• MindJet or iThoughts app
to process thoughts into a
flow chart, action and
organizational plans
• Chicago Title - Buy, Sell,
Lend info. Net sheets,
amortization, rent vs. buy
• IQTell - a robust checklist
with project planning that
syncs with your Google
calendar
55. •
•
•
Dropbox is a filing cabinet that allows you to share
•
It’s F R E E (until you store too much!)
Unlike PDF Expert you do not CREATE docs in Dropbox
Dropbox is an example of items stored in the “cloud” you can access
them from anywhere.
56. Paperless Transaction
• Create a Buyer File with contact info in PDF Expert
• MLS Showing Sheets - email to myself open in PDF
Expert
• Place in buyer’s file
• Write lock box info, time on each property, after
showing, record buyer’s reaction to property
• When Property is found, “archive” the rejected
properties
