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Disney Princesses Deconstructed
- 2. Introductions: The Official Disney Princesses
- 3. Historical Background • In early 2000, when Andy Mooney was hired by the Disney consumer-products division to help combat dropping sales, the idea for the Disney Princess franchise was born. • While waiting in line at a `Disney On Ice’ show, he found himself surrounded by young girls dressed as generic non-Disney princesses. Soon after realizing the demand, the Disney Princess line was formed. • Despite limited advertising and no focus groups, the various Disney Princess items released became a huge success. Sales at Disney Consumer Products rose from $300 million in 2001 to $3 billion in 2006. Today there are over 25,000 products based on the franchise.
- 4. Merchandising The Disney Princess has grown to become the Recently, Disney announced the inclusion of companies most popular its first-ever African American princess named brand, overtaking Tiana who is loosely based on the protagonist from the children’s story THE PRINCESS AND Winnie-the-Pooh and the THE FROG. Below is a fan-made video taken company's iconic mascot, at Disneyland announcing the merchandising Mickey Mouse. Six years options available for Tiana: ago, the princesses generated $100 million in sales. Now Disney Princess merchandise is sold in 90 countries, and it has earned $3.4 billion since its inception.
- 5. Talk About Setting the Women’s Movement Back By About 50 years! Stereotypes The Disney Princesses and the Disney Corporation itself, have often been criticized for the negative racial and gender stereotypes that are reinforced via these characters. Their Beauty is their ONLY Salvation and ALL Require Men to RESCUE them!
- 6. Stereotypes Continued These negative stereotypes are so prevalent that many authors have written on the subject of the Disney Princesses and their damaging influence on young girl’s self-esteem.
- 7. Let’s Not Forget the Men These negative stereotypes aren’t exclusive to the women, Disney also reinforces some obvious male stereotypes through its Princes and their attempts to attract the Princesses:
- 8. Princess Parody The excess and over-glamorization of the Disney Princess has been parodied and satirized on several difference occasions.
- 9. The Future of the Princesses Disney seems to be coming around to the idea that the traditional notion of the Princess may be outdated and even Even traditional obsolete. characters like Rapunzel are being Disney’s 2012 reinvented to Animated Film reflect a woman of `Brave’ reveals a the 21st century – Princess (Merida) independent and who is a talented ready to take on archer and a force the world! to be reckoned with.