Publishing is evolving, content is changing, and the web is going mobile. As we enter a world of augmented reality, or Web Squared, what will your information shadow show?

1. Evolving Content, Social Publishing, and Web squared The Ratan Report Kristen Fisher Ratan Fall 2009 HighWire Publishers’ Meeting

2. Let’s Review

3. Digital Media is Exploding

4. Everyone is an author

5. Everyone is a publisher

6. f Content is Changing

7. Innovative formats don’t always mean innovative content

8. Vook = book + video (for those “too busy” to read)

9. “ I think Lloyd is a fantastic editor, and his fan-based work is exactly the kind of liquidity of text that I believe will propel books in the next century” -Kevin Kelly “ Kevin Kelly’s Out of Control is a fascinating book…but suffering from a number of frustrating flaws…way too long-winded. I would have preferred a much shorter book…so I thought: Why not remix the online text to make such a book? ” -Andreas Lloyd Content is being “remixed”

10. “ People don't want to simply access good content, they want to contribute to that content” -Dan Rosensweig, Guitar Hero (Quoted at Oct 2009 Web2 Summit)

11. Ever-increasing layers of annotation and metadata – content about content

12. Information is increasingly social

13. Information, Information Everywhere

14. In the war for attention, filtered aggregation will win Hey, that’s what publishers do!

15. Enough about scholarly publishing, what’s up on the World Wide Web?

16. Where’s Web 3.0? Web Squared

17. Web Squared = Web meets World

19. “ The Web Squared era is an era of augmented reality . Our world will have ‘ information shadows .’ Augmented reality amounts to information shadows made visible.” -Tim O’Reilly

20. Web Squared is already here. Mostly through mobile applications

21. Real-time global guide

22. Real-time travel guide

23. On-the-spot business locator

24. On-the-spot restaurants

25. RapidSMS and Unicef

26. Real-time shoe purchases?

27. What’s Next? Real-time information shadows about people?

28. Jane Smith 36 y.o. F Occ: Attorney Res: Houston, TX Born: Reno, NV Cloud

29. Name: Jane Smith Age: 36 y.o. Gender: F Occ: Attorney Res: Houston, TX Born: Reno, NV Hobbies: Water skiing, knitting Last purchases: Snuggie, Qtips, goldfish Claims to be reading: Lincoln biography Actually reading: Latest Dan Brown novel Currently thinking: Who is this guy? Or Worse!

30. Thank You! Kristen Fisher Ratan [email_address]