Now business marketing not limited within person to person and place to place. You can market your business with hitech electronic or digital devices like computers, smartphones, TV, radio, internet etc. In other words you can call it “Digital Marketing”. But marketing via internet is quite different, easy and inexpensive than any other digital mediums.
2. What is Digital Marketing?
Now marketing and business not limited within person to person and place to place. You can market
your business with hitech electronic or digital devices like computers, smartphones, TV, radio,
internet etc. This is otherwise called as “Digital Marketing”. But marketing via internet is quite
different, easy and inexpensive than any other digital medium.
3. So let’s talk about internet digi market.
There are 3 smart ways for digital marketing.
Reach
Act & Convert
Engage
4.
5. 1. Reach
There are 5 factors which drift your online presence & ROI with relative velocity.
A) SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is the ultimate and most cost-effective
digital marketing technique. It is also the most challenging to get right.
6. B) PPC (Pay per Click)
Pay per click otherwise is also called cost per click (CPC) is an effective
model used to direct traffic to websites via internet. Here advertisers or
website owners pay the publisher when the ad is clicked. It is defined
simply as “the cost or expense given to get an advertisement clicked.
7. C) Affiliate Marketing
It is a performance based marketing where each affiliate will be
rewarded for each visitor and customers. There are 4 types of players:
first is merchant or retailer or brand, second is network, third is the
publisher or affiliates and the customers. It is very useful in
transactional eCommerce sites, travels and financial services.
8. D) Online PR
Online PR can be done by things like podcasts and vodcasts to effectively
communicate with customers and deliver the key messages of the
organization.
9. E) Social Media Marketing
It is the most popular medium and effective for marketing also. It refers
to the process of gaining traffic to websites by social media sites.
10. 2. Act & Convert
The act is all about how to get the initial impact and encouraging interaction when online users visit your site,
Facebook page, mobile app or read their email. Converting site visitors or users of social platforms to a sale is the
main goal of many site owners.
There are 5 factors which drive your web presence with smooth motion.
A) Conversion Optimization
Every site should have a conversion path to marketing outcomes which
contribute to the business. The CRO is much essential for eCommerce
sites and transactional sites.
12. C) Lead Generation
By converting site visitors to prospects, online lead generation has
created new selling opportunities.
13. D) Landing Page Optimization
For conversion rate optimalization, the best starting point is landing
page optimization. This is really the most important one.
14. E) Testing
Testing of your business website is also another important part. A/B
testing and multivariate testing are effectively testing for your website.
15. 3. Engage
You can engage your clients by 5 factors:
A) Content Marketing Strategy
As we all know that content is the King. So with the increasing
importance of content, it needs a strategy to ensure it really supports
marketing.
16. B) Enewsletter & Email Marketing
These are the key communication tools to engage your customers. Just integrate
your important activities and newsletters in the mail and send it to your potential
customers and visitors also.
17. C) Customer Service & Support
Most of the customers often want online supports & satisfactions. If you can give web
support and service right, it can offer great cost-savings and satisfied customers.
18. D) Mobile Marketing
In developed countries, mobile marketing has been increasing hugely as Smartphones beat
the desktop internet access. So it is very essential for marketers to reach their customers
via mobile.
19. E) Social CRM
Social CRM (Customer Relationship Management) are arranged by larger companies to
achieve the customer interaction effect.
