Topic: Interactive MEdia Research by: KM CLAUDIO This Presentation is made for the students of MULTIMEDIA ARTS

1. INTERACTIVE MEDIA
Presented by: Kristinne Marie Claudio

2. Interactive Media
 normally refers to products and services on
digital computer-based systems which
respond to the user’s actions by presenting
content such as text, graphics, animation,
video, audio, games, etc

3.  Interactive media is related to the
concepts interaction design, new
media, interactivity, human computer
interaction, cyber culture, digital culture, and
includes specific cases such as, for
example, interactive television, interactive
narrative, interactive advertising, algorithmic
art, videogames, social media, ambient
intelligence, virtual reality and augmented
reality.

4. THE EVOLUTION OF INTERNET
The Internet as a MEDIUM

5. The Internet
 The internet actually began in the early
1960’s as a twinkle in the eye of the U.S.
Department of Defense,Which Saw it as a
means of SupercomputerCommunication for
researches and military facilities across the
country.

6. Commercial Online Services
 During the 1980’s, a number of commercial
online services like Prodigy and AOL began
their operations by capitalizing on the
phenomenon of local Electronic Bulletin
board services (BBSs) that computer wonks
used in increasing numbers.

7. The World Wide Web
 TheWorld WideWeb (WWW) is composed of
an enormous amount of information found
mostly in the form of Home Pages.
 Early Sites on theWeb typically consisted of a
home page that resembled a poorly designed
brochure cover, with perhaps some limited
information on subsequent Web PAGES
about the company and it’s products.

8. HOME PAGE
 A home page or index page has various related
meaning:
 When the user first opens their web browser, it
automatically brings you to this page, which is also
sometimes called the start page.
 It most often refers to the initial or main web page of a
web site, sometimes called the "front page" (by analogy
with newspapers).
 The web page or local file that automatically loads when
a web browser starts or when the browser's "home"
button is pressed; this is also called a "home page".The
user can specify the URL of the page to be loaded, or
alternatively choose e.g. to re-load the most recent web
page browsed.

9.  A personal web page, for example at a web
hosting service or a university web site, that
typically is stored in the home directory of the
user.
 In the 1990s the term was also used to refer
to a whole web site, particularly a personal
web site (perhaps because simple web sites
often consisted of just one web page).

10.  TheWorld WideWeb where people come to
“browse” or “Surf the Net”, is the best known
feature of cyberspace. Although the name is
often used interchangeably with the internet,
The world wide web is actually just one facet
of the medium: the graphical and multimedia
interface used to view websites.

11. Internet Search Engines
 is designed to search for information on
theWorld WideWeb.The search results are
generally presented in a line of results often
referred to as search engine results pages
(SERPs).The information may be a specialist
in web pages, images, information and other
types of files.

12.  The Development of the search engine
greatly facilitated the explosion of the
internet because it provided a centralized
source of information that made the medium
accessible to the mainstream user
 Without the Search Engines theWorld Wide
Web would not have captured such a
significant consumer audience and the
internet may have developed for use to only
by technology –based businesses.

13. The Internet Audience
 50 percent said they were watching lessTV; a
small but significant minority of users said
they decreased their print media
consumption
 22 percent reading magazines less frequently
 21 percent reading newspapers less
frequently

14. How People Access the net
 There wereTWO types of communication systems
 BASEBAND – is a type of digital data transmission in
which wires each carry only one signal or channel at a
time.This includes communications from the computer
to devices, communications via modems and even the
majority of computer networks
 BROADBAND – transmission enables a single wire to
carry multiple signals simultaneously. CableTV, uses
broadband and it can make things possible over
download large graphic files, watch video clips, play
online games and surf net

15. Connections/Methods
 For home and Small Business use, you haveTWO
choices
 Cable Modem – Offers high Speed data transfer
direct to the computer. No phone lines are
involved so the consumer doesn’t have to do any
dialing
 DSL (Digital Subscriber Line) – it transforms a
traditional Phone line into a high speed digital
link to provide homes and business with always
on , broadband internet access.

16.  DirecPC – is a satellite based and offers very
fast downloading faster even than cable. It
was very expensive and still requires a dial up
modem and separate phone line for sending
material. It suites for Companies that
regularly need to download extensive files
from other locations
 WebTV – Cable-modem except the receiving
and viewing device used is the familyTV
instead of a computer.

17. SAMPLE WEBSITES

24. END OF PRESENTATION