This is a powerpoint created for my EDOL53301 class about Trademarks, Logos & Brands

2. Let’s play a game…
(be careful… they may be missing a few pieces!)

19. : any name, symbol, figure, letter, word, or mark
adopted and used by a manufacturer or merchant
in order to designate his or her goods and to distinguish
them from those manufactured or sold by others.

20. a graphic representation or symbol of a company
name, trademark, abbreviation etc.,
Often uniquely designed for ready recognition.

21. A brand is a product, service, or concept that is publicly
distinguished from other products, services, or concepts so
that it can be easily communicated and usually marketed.
A brand name is the name of the distinctive product,
service, or concept.

22. Brand
Trademark Colors Slogans
(can be registered with US
Patent & Trademark Office)
Logo

23. • anchors a company's brand and becomes the
single most visible manifestation of the
company within the target market
• Become shorthand way of referring to the
company in advertising and marketing
materials
• provide essential information about a
company that allows customers to identify
with the company's core brand

24. What makes a good logo ?
follow solid basic design principles
be functional
represent the company
be unique

25. As companies change..
so do their logos!
Dive deeper!
Check out the article on brand evolution:
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-
evolution/

26. What changed? What stayed the same?

27. Why do you think Wal-Mart
chose to make these changes?

28. Guess the top four reasons companies
change or update their logos?

29. #1 - To Make The Graphic Less Complex
#2 - Business Merged With Another Company
#3 - The Company's Name Was Changed
#4 - To Infuse It With New Life

30. • What’s the difference between trademarks,
brands, logos?
• Why are logos important?
• What makes a good logo?
• Why do companies change logos?
• Assignment: pick one of your favorite brands
and research the brand evolution of its logo!