Presentation by Kristy Fifelski at the Social Media for Government Conference in Dallas, Texas on March 24, 2010. Focuses on research and City of Reno case study for using social media with limited resources.

1. How to Communicate via
Social Media
by Kristy Fifelski
City of Reno Web Services Manager
Social Media for Government Conference p.s.
Dallas, Texas | March 23-24, 2010
with a minimal
budget and
reduced staff
©2010 City of Reno, Nevada

2. Most cities don’t
have a large
number of fans cities on
& followers
social media
with 500+
fans on facebook: 16%
followers on twitter: 9%
Penn Fels Institute of Government, “Making the Most of Social Media; 7 Lessons from Successful Cities”,

3. Let’s get hands-on…
Set up a blog (and integrate with your website)
Implement time-savers (why we RSS)

4. We’ll also explore…
Staff considerations (taking a look at who, what,
how… and why in the world)
New trends (like direct content management
system integration)

5. Setting up a blog
It’s so easy…even he can do it.
Slogan /image from GEICO ad campaign

6. WordPress
open source blogging
software

7. Around the
Arch blog

8. the power
of the
share button

9. now, you don’t even need a savvy website
to share it

10. Reno’s
YouTube
Channel

11. get a government channel
Email: government@youtube.com with this info:
• Name of govt, govt department, or agency
• Your .gov website URL
• Account name you've registered on YouTube (username)
• Email address you’re using to manage the account
• Any other info about your plans to launch the channel,
and what type of content you plan to post
* May take up to a month for YouTube approval

12. Google’s “Fiber for Communities” project
proved that social media works for cities

13. & cities realized that it’s ok to have a
little fun with social media

14. Reno’s gigabit YouTube video
http://www.youtube.com/watch?v=pVT2tHI96x8

15. Some of the best videos aren’t the
ones that took the most preparation
http://www.youtube.com/cityofreno#p/c/45FBE0D6C4E1D603/0/5c_S8nT
SoEM

16. YouTube
video
playlists
automatically
post on
website

17. Reno on
twitter

18. Reno on
facebook

19. let’s talk more
about staffing
considerations

20. CMS
integration

21. excellent report for
city governments
just getting started

22. where to get numbers
- facebook.com/press/info.php?statistics
- en.wordpress.com/stats

23. Contact me
Kristy Fifelski
Web Services Manager
City of Reno, Nevada
fifelskik@reno.gov
775-785-5818