Presentation delivered at Toronto\'s first annual Freelance Camp, October 3rd, 2010

1. Generating Revenue Consistently Toronto Freelance Camp 2010

2. Who We Are Enterprise Toronto is a one-stop source of information, services and programs for the City’s freelancers, entrepreneurs and small businesses.

4. You can avoid the roller coaster by thinking like a business owner!

5. Marketing & selling Planning Cash flow management Partnering 5

6. Marketing & Selling Do it on purpose Think “clients” Expand your network of decision makers Build relationships

7. Marketing & Selling Understand your own unique value proposition Proactively seek out opportunities

8. Marketing & Selling Tactics: Contact management software Subscribe to industry publications, blogs and newsletters – be informed Get out! LinkedIn profile vs a resume

9. Cash Flow Management Get a financial advisor! Set revenue & earnings targets Understand the “math of sales” Write yourself paycheques Establish a rainy-day fund

10. Planning Set annual goals Allocate time to work ON your “business”

11. Partnering Two brains are always better than one Build a referral network Sub-contract Partner on bigger, longer-term projects

12. You can avoid the roller coaster by thinking like a business owner!

13. Enterprise Toronto Free business consultations Seminars & learning opportunities Business registrations Resource centre Regulatory information

15. 15 Katherine Roos Manager, Small Business Economic Development & Culture City of Toronto P: (416) 395-7474 E-mail: kroos@toronto.ca www.enterprisetoronto.com www.toronto.ca

16. www.enterprisetoronto.com