1. Katie Rucker Account Executive 8 Breakthrough Strategies for the Next Decade of Fund Raising: An Executive Briefing

4. The Rules Still Apply (It’s all about relationships… not technology)

7. 1. Pure Fundraising Tools: Matching Gifts

8. 1. Pure Fundraising Tools: Matching Gifts

10. 1. Pure Fundraising Tools: Recurring Gifts

11. Recurring Gifts via eCommerce

14. 1. Pure Fundraising Tools: For Impact Report

15. 1. Pure Fundraising Tools: For Impact Report

17. 1. Pure Fundraising Tools: Segmentation

18. 1. Pure Fundraising Tools: Segmentation

19. 1. Pure Fundraising Tools: Segmentation

21. 2. Relationship Building: Constituent Relationship Management (CRM)

22. 2. Relationship Building: Constituent Relationship Management (CRM)

23. 2. Relationship Building: Constituent Relationship Management (CRM)

26. 2. Relationship Building: eMail

27. 2. Relationship Building: eMail

28. 2. Relationship Building: eMail

29. Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor 2. Relationship Building: eMail

30. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. 2. Relationship Building: Web 2.0

31. 2. Relationship Building: Web 2.0

32. Source: The Wall St. Journal , 2006 2. Relationship Building: Web 2.0 – Online Video Use

33. 2. Relationship Building: Web 2.0

34. 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends 2. Relationship Building: Web 2.0 – Social Networking

35. 2. Relationship Building: Web 2.0 - Widgets

36. 2. Relationship Building Web 2.0- Twitter

37. 2. Relationship Building: Web 2.0 - Podcasts

38. 2. Relationship Building: Web 2.0 – Message Boards

39. Peer Fundraising Online 2. Relationship Building: Web 2.0 – Personal Fundraising Pages

42. 3. Benchmark Reporting Giving Dynamics Report

43. 3. Benchmark Reporting Benchmark Status Report

44. 3. Benchmark Reporting Benchmark Comparison Report

46. 4. Donor Loyalty

47. 4. Donor Loyalty 8 donors are at risk Representing $.21 million 27 donors are secure Representing $.86 million 11 donors are trapped Representing $.21 million 16% 16% 0% 67% 57% 2% 17% 23% n = 1 n = 27 n = 11 n = 8 n =55 accounts

50. 5. Community Building Donor Login

51. 5. Community Building Donor Login

55. 6. Web Site Optimization: Before and After

56. 6. Web Site Optimization: Needle in a Needle Stack

58. 6. Web Site Optimization: Keeping it Simple Advanced Email Database Ecommerce Website

66. 8. Application Program Interface (API): Connect to the World

67. Thank you! Katie Rucker Account Executive [email_address]