1. Why you should re-evaluate your
detergent
By the folks at krya

2. Do we really need another
detergent?
Pic courtesy: http://www.flickr.com/photos/thomasleuthard/

3. Pic courtesy: http://www.flickr.com/photos/naturesdawn/
Chemical detergents can pollute the
environment during manufacture

4. Pic courtesy: http://www.flickr.com/photos/agnihot/
And they use potable water to make
them

5. Pic courtesy: http://www.flickr.com/photos/simplyabbey/
Chemical
detergents produce
lots of lather.
More lather =
Many rinses =
longer wash cycles

6. Pic courtesy: http://www.flickr.com/photos/tataimitra/
Lather = water down the drain.
100 litres every time you run the machine

7. This lather finds
its way to a
water source.
And makes the
water
undrinkable and
kills the fishes.

8. Pic courtesy: http://www.flickr.com/photos/kkoshy/
And the shiny packaging?
It simply gets trashed.

9. Hello there!
We are the folks
from krya.
This is the krya
detergent

10. The krya detergent is made from this
gorgeous fruit.
Soapberry – Sapindus trifoliatus

11. The soapberry’s use is ancient.
Many cultures have used it to clean
hair, skin and clothes
Pic courtesy: http://www.flickr.com/photos/dynamosquito//

12. Ayurveda loves soapberries too.
Soapberries are used to cure skin
diseases.
Pic courtesy : http://www.flickr.com/photos/mckaysavage/

13. This is where we
grow our
soapberries.
This is an
organic farm in
South India (A.P).

14. This is a soapberry tree. The fruits
appear in March every year.

15. We carefully hand pick and harvest only
the ripest fruits for our products.

16. Only ripe fruits contain the highest level
of saponins.
Saponins are the natural cleaning
agents inside the soapberry.

17. We now dry our ripe soapberries on
this stone platform.
Sun drying = small footprint
manufacturing

18. Sunny soapberries getting ready to be
made into a detergent

19. This is the soapberry after nearly 3
days in the sun. They are now ready to
be ground to make the krya detergent.

20. We grind the
soapberries
precisely to the
right particle size
to produce the
krya detergent.

21. Precise grinding = just right particle size.
Just right particle size = maximum
saponin extraction

22. The krya
detergent is
bio-degradable &
compostable.

23. The krya detergent
is
Low foam.
Low foam = less
rinsing = less water
Pic courtesy http://www.flickr.com/photos/julien_harneis/

24. All the water from your krya wash can
be used to water your plants.
Pic courtesy http://www.flickr.com/photos/7718908@N04//

25. The krya detergent cleans clothes really
well (we’ve been using it for 3 years)

26. And gently
maintains colour
and texture.

27. Handlooms and natural dyes love the
krya detergent.
Your sarees will not fade or tear and will
get softer with every wash.

28. Moms love us. We are the safest
detergent for baby’s clothes

29. We love
animals.
We never test
on them.

30. We are a Cruelty free & Vegan
company.
PETA certifies us.

31. Our packaging
is completely
recyclable.

32. And that’s why you should re-evaluate
your detergent.
And give us a test drive instead.
Pic courtesy http://www.flickr.com/photos/damianmorysfotos/

33. Do you want to know more?

34. Pic courtesy http://www.flickr.com/photos/zooboing/

35. If you liked reading this, show us some
love. Share this.
Pic courtesy http://www.flickr.com/photos/flatworldsedge/

36. www.krya.in
Pic courtesy http://www.flickr.com/photos/polycart/

37. This slideshare was brought to you by the
folks at krya.
krya is India’s first sustainable consumer
products start-up. We are headquartered in
Chennai.
We create environmentally sustainable, plant
based, vegan alternatives to toxic chemical
products. All our products are made from
certified organic ingredients
Yup. We are awesome.
Pic courtesy : http://www.flickr.com/photos/samout3/