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Social Media
Create passionate customers
          Kaushal Sarda
Customer Development Model




  Source: http://www.slideshare.net/sblank/customer-development-past-present-future-steve-blank-111909
Customer Development Engg




       Source: http://startuplessonslearned.blogspot.com
How Can
  Social Software
help in this process
Customer Discovery




     Source: http://headrush.typepad.com/
Customer Validation




     Source: http://productblog.37signals.com
Customer Validation
                         "This program is about what type of
                         plants survive on different planets.
                         For each planet, a plant will be
                         designed. The goal is to learn what
                         type of roots, stem, and leaves allow
                         the plant to survive in each
                         environment. Some hints are
                         provided throughout the program."

                         "You are about to start a journey
                         where you will be visiting different
                         planets. For each planet, you will
                         need to design a plant. Your mission
                         is to learn what type of roots, stem,
                         and leaves will allow your plant to
                         survive in each environment. I will
                         be guiding you through by giving out
                         some hints."


      Source: http://headrush.typepad.com/
Create Great Experiences




        Source: http://headrush.typepad.com/
Customer Creation




     Source: http://headrush.typepad.com/
Community Building




      Source: http://headrush.typepad.com/
Community Building
Social Media Dynamics




       Source: http://2020social.com/
Questions




Email: kaushal@2020social.com
Twitter: @ksarda

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Social media create and scale passion