This presentation talks about how startups should define their business and use social media to create passionate customers

1. Social Media
Create passionate customers
Kaushal Sarda

2. Customer Development Model
Source: http://www.slideshare.net/sblank/customer-development-past-present-future-steve-blank-111909

3. Customer Development Engg
Source: http://startuplessonslearned.blogspot.com

4. How Can
Social Software
help in this process

5. Customer Discovery
Source: http://headrush.typepad.com/

6. Customer Validation
Source: http://productblog.37signals.com

7. Customer Validation
"This program is about what type of
plants survive on different planets.
For each planet, a plant will be
designed. The goal is to learn what
type of roots, stem, and leaves allow
the plant to survive in each
environment. Some hints are
provided throughout the program."
"You are about to start a journey
where you will be visiting different
planets. For each planet, you will
need to design a plant. Your mission
is to learn what type of roots, stem,
and leaves will allow your plant to
survive in each environment. I will
be guiding you through by giving out
some hints."
Source: http://headrush.typepad.com/

8. Create Great Experiences
Source: http://headrush.typepad.com/

9. Customer Creation
Source: http://headrush.typepad.com/

10. Community Building
Source: http://headrush.typepad.com/

11. Community Building

12. Social Media Dynamics
Source: http://2020social.com/

13. Questions
Email: kaushal@2020social.com
Twitter: @ksarda