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DRAFT 3
Assignment 12 (ii) –
       Planning for Documentary
           Kaya Sumbland

            Gledis Dedaj

             Rahel Fasil

            Joanne Aroda
Structure For Whole Series
Episode:    Introduction:                       Beginning:                       Middle:                          End:
            (First 2 Mins)                      (15 Mins)                        (15 Mins)                        (15 Mins)
            • How the media is controlling      • This is to make audience       - Animation on the growing       - Introduce algorithms and
              what information we receive,        aware of the history of the      number of people logging         how it has been brought
              in Facebook, YouTube,               web beginning with web 1.0 -     onto social networking sites     in as a new form in web
  ‘Social     Google, Twitter.                    a detailed timeline              (Facebook, Twitter) and a      - Explain with animation
 Media’ –                                       • Animation shows                  shot montage of social           the use of a filter bubble
            • We are influenced by the            information coming out of a      networking sites                 - we will show a before
    The       things that we watch. E.g.          computer but none going in     - How this has increased           and after in Google
Hegemonic     Films are used to promote           from the audiences               dramatically over the years      searches
              ideologies within society.        • Sociological theory of           and why? (Animated graph       - Link it to social
Puppeteer                                         ‘upsurge’ in activism            showing its growth)              networking – going in
            • E.g. internet, phones, TV…        • Presenter highlights social                                       depth with the way
              Including establishing shot of      networking – Facebook,         - The different types of           Facebook tailor your
              internet cafes (high angles,        Tumblr, Twitter, Social          media platforms and how          newsfeed
              low angles), a bedroom (with        News, Online Dating – how        they have become so            - Talking to the expert
              tech), train station (people on     the web has come to a            popular ( montage of ‘Nam        behind the industry ask if
              phones) with close up of Wi-Fi      revolution – more                Cat’ and its hype and a          they even know who
              connecting.                         democracy                        graph to show how many           tailors our algorithms,
                                                • Leads to the Web 2.0 part of     views its gained over time).     who creates their ethics
            • The hierarchy of how                the animation where                                             - Being in sociological
              information travels out to the      information comes in and       - Reasons why social media         theories into ethnics –
              world and is sued to control.       out                              and social networking sites      the extent of our
              Us. Higher power at the top       • Showing how YouTube              make for the perfect tool        democracy
              and the rest of society at the      gaines users success and         used to control certain        - To lead into next episode
              bottom.                             audience allow them to grow      ideologies ( Split screen of     go through why
                                                  or fail– people gain great       both social networking and       algorithms promote a
            • Show case study of the boy          success                          social media to show their       hegemonic form of social
              who killed his mum mimicking      • Public interviews on how         different kinds of control)      networking – just
              the soap ‘Coronation Street’,       they feel about web 2.0 in       or products within society.      manipulates audiences
              with archival footage of news       Trafalgar square                 (Their popularity aids their     use in the sites
              broadcast.                        • Lastly web 3.0 with              ability to reach a wide        - Expert interview and
                                                  voiceover presenter              range of people.)                examples of what we see
            • Weighing out the two sides of       explaining it                                                     and what we don’t see
              the debate. What is               • Examples of Google search      - For example some
              hegemonic and what is               tailoring searches               marketers use certain social
              democratic about the media        • Finish with expert interview     networking sites or social
Structure For Whole Series
Episode:   Introduction:                 Beginning:                          Middle:                              End:
           (First 2 Mins)                (15 Mins)                           (15 Mins)                            (15 Mins)
           - The different types of      - This part will be about how       - To argue the first 15 minutes      - Following this will
             social Media platforms.       the audience are fighting back      and explore how we think we          explore the use of
             Facebook, Twitter and         with the ability to generate        are being given various choices,     technological
 ‘Social     Instagram are
             communication and
                                           their own information, doing
                                           this we will show montage
                                                                               however these choices are
                                                                               provided by higher powers who
                                                                                                                    convergences, how it
                                                                                                                    promotes and allows the
Media’       sharing platforms.
           - The way that they use
                                           footage of people editing
                                           Wikipedia's, scrolling though
                                                                               determine your search results.
                                                                             - E.g. ‘Online Dating’ : Your
                                                                                                                    constant landscape of
                                                                                                                    media to develop – the
             algorithms to cater to        and posting on their blog and       match is determined for you.         ways we are very vocal
    –        the individual varies.        posting social news stories       - So we will show someone filling      and influential by
             Facebook ensures that       - We will outline the statistics      in online dating application         ourselves in technology,
Fighting     your newsfeed is catered
             to your taste and what
                                           of the amount of people on
                                           blogs, and the many different
                                                                               form, using a public interview,
                                                                               empathising with how they feel
                                                                                                                    but presenting a
                                                                                                                    conclusion to weather
  back       you want to see is there
             and easily accessible.
                                           types of blogs – highlighting
                                           the minority groups within
                                                                               about this opportunity
                                                                             - However, then we will have an
                                                                                                                    social media is
                                                                                                                    hegemonic or
             Google search results are     society being able to express       expert explaining what they do       democratic
             also catered to what          themselves repeated with            with their online form and how     - Do this by showing how
             they believe you are          social news – showing               they chose their ideal partner,      the use of iPads have
             interested in. They know      footage of people ‘dig’ and         who they are blocking out and        developed – e.g the
             your interests from your      ‘bury’ of Digg                      why                                  apps and how ‘genius’
             previous Google search.     - We will go into detail, showing   - We will have statistics on the       on the iPad suggest and
           - How society is fighting       how blogs are not consorted,        success rates of those they          imply what we should
             against a hegemonic           showing the extent of what          choose – and those who find          download
             media platform. Through       you can post, and why that          love with people different to      - Though ending with a
             blogs and Youtube             should be able to happen            themselves                           conclusion that we are
             channels created by           though public interview, and                                             always revolutionising
             ordinary people posting       blog users interviews and                                                and are becoming more
             their own views to a          expert interviews as to why                                              democratic
             large audience.               nothing is censored
Structure For Whole Series
Episode:      Introduction:             Beginning:                     Middle:                  End:
              (First 2 Mins)            (15 Mins)                      (15 Mins)                (15 Mins)
              - How and if we are       - Films : Used to install      - How stereotypes        - The news and how people
                influenced by the         certain ideologies within      have become              have no control over what
                things we watch           society or promote these       hegemonic through        is shown. It is seen as a
                through films and TV      ideologies through             someone's dictation      reliable source of
                (Listing some             examples of our culture        of script.               information especially in
                examples, Star Wars       in relation to others and                               government and
                Trilogy, The Batman       what they see                - This is liked to the     terrorism case studies as
  ‘Film &       Trilogy)                                                 propaganda used in       they have no other
                                        - Examples of specific films     WW1 and WW2 to           sources to gain
Television’   - How ideologies have       that have influence the        promote the Nazi         information from.
                been integrated into      world the most alongside       Regime.
                our daily watching's      with statistics.                                      - What is shown on the
                (News, soaps, Dramas)     (Clockwork Orange,                                      news is specifically
                                          Triumph Of The Will, War                                chosen for a certain
                                          Of The Worlds)                                          representation.
                                                                                                  Particularly in The London
                                                                                                  Riots when the news
                                                                                                  mainly showed footage of
                                                                                                  youths rioting when
                                                                                                  statistics show that the
                                                                                                  majority of looters were
                                                                                                  adults. Youths have a
                                                                                                  stereotypically negative
                                                                                                  image now
Choice of Episode


The episode we will focus on is…




We chose this episode because…

•   It was intriguing of all our subtopics
•   It has a lot of evidence of a great revolution
•   It would be easiest to get footage for
•   It is the most current and ‘in’ topic in the 21st century
•   It’s the most progressive form of media
Structure for Episode
Episode              Introduction                   Introduction                   Beginning                           Middle                          End
                         (1st 2 min)                      (1 min)             ‘Revolution of The Web’             ‘Social Networking              ‘Algorithms’
                                                                                                                          Sites’
            •   How the media is controlling        •   Presenter         •   Begin with web 1.0 with a       •   Introduce the way          •   To flow into the text
                what information we receive, in         introducing the       detailed timeline                   social networking              episode we will
                Facebook, YouTube, Google,              episode on        •   Animation shows                     forms as a revolution          introduce algorithms
                Twitter.                                social                information coming out of a         from web 2.0                   as a way of
                                                        networking            computer but none going in      •   Inform all the different       controlling society
            •   We are influenced by the things         (Facebook,            from the audiences                  types of networking,           subtly
                that we watch. E.g. Films are           YouTube and       •   Sociological theory of              shots of people            •   Animation of the
Social          used to promote ideologies
                within society.
                                                        Twitter)
                                                        including         •
                                                                              ‘upsurge’ in activism
                                                                              Presenter highlights social
                                                                                                                  interacting with
                                                                                                                  Facebook, Twitter,
                                                                                                                                                 globe transforming –
                                                                                                                                                 web 3.0 an
                                                        statistics on         networking – Facebook,              Tumblr, YouTube,               omnipresent device
Medi        •   E.g. internet, phones, TV…              how much              Tumblr, Twitter, Social News,       Online Dating              •   Animation of a filter
                Including establishing shot of          people use it         Online Dating – how the web     •   There will be public           bubble will be
  a-            internet cafes (high angles, low
                angles), a bedroom (with tech),
                                                    •   Establishing
                                                        shot of
                                                                              has come to a revolution –
                                                                              more democracy
                                                                                                                  interviews – why they
                                                                                                                  use social networking      •
                                                                                                                                                 shown
                                                                                                                                                 Go in depth using
   The          train station (people on phones)        internet café     •   Leads to the Web 2.0 part of        and if they feel it’s a        Rahel's Facebook,
Hegemonic       with close up of Wi-Fi                  to establish          the animation where                 way of their voices            doing through her
Puppeteer       connecting.                             where                 information comes in and            being heard                    account before, then
                                                        presenter is          out                             •   Show footage of the            ‘liking’ a page to see
            •   The hierarchy of how                •   Long shot of      •   Short supporting footage of         way YouTube forms as           the difference of her
                information travels out to the          presenter on          increasing subscribers and          a cycle of democracy           newsfeed – how it
                world and is sued to control. Us.       computer              views of a YouTube video,           using ‘nam cat’                changes peoples
                Higher power at the top and         •   Gets up and           increasing popularity –             example – posting              identity
                the rest of society at the              starts to walk        people gain great success           video, re-posting, the     •   sociological theories
                bottom.                                 out with          •   Public interviews on how            re-producing their own,        into ethnics – the
                                                        camera                they feel about web 2.0 in          everyone now gets              extent of our
            •   Show case study of the boy who          following             Trafalgar square                    involved – however,            democracy with
                killed his mum mimicking the        •   She discusses     •   Lastly web 3.0 with                 taste makers influence         sociologist interview
                soap ‘Coronation Street’, with          platforms of          voiceover presenter                 video's such as ‘Friday        – the importance of
                archival footage of news                social media          explaining it                       – R.Black’                     ethnics on our
                broadcast.                              Facebook,         •   Examples of Google search       •   Statistics on how much         identity
                                                        social news,          tailoring searches                  time we actually spend     •   Presenter concludes
            •   Weighing out the two sides of           Twitter,          •   Finish with expert interview        online, which countries        to question the
                the debate. What is hegemonic           YouTube,              and example of the way web          to understand the ways         democracy that
                and what is democratic about            Tumblr, online        3.0 is becoming omnipresent         it is a perfect way            social network blinds
                the media landscape.                    dating screen                                             control in a large mass        us with
                                                        shots shown
Structure for 5 minute Documentary
                                  2 Minute Introduction (Series)
       •   Establishing shot of internet café                                 •   Go into detail on the influence e.g Disney film
 15    •
       •
           Close up of typing
           Establishing shot of BBC Studio
                                                                        15    •
                                                                                  subliminal messaging
                                                                                  Montage footage
       •   Fast motion people waking                                          •   Lillo and stich – communism vs. capitalism
Secs   •
       •
           Screen shot of people uploading YouTube video
           People walking into watch a film at cinema
                                                                       Secs       clip of alien reading out charges compare with article
                                                                                  of Russian getting hold of atomic bomb
       •   Shot of hash tag on a TV programme
                                                                              •   2012 hype to get out of recession – animation cycle
       •   Supporting footage of news where America send
 15        cigarettes to Germany                                              •   More detailed coverage of case study of ‘Coronation
       •
       •
           Establishing shot of billboard
           Screen shot on Digg – to ‘dig’ or ‘bury’                     15        Street’ murder

Secs   •   Shot of shelves of magazines enforcing femininity
                                                                              •
                                                                              •
                                                                                  Show corrie clip
                                                                                  Clip of the news broadcast
       •
       •
           ‘Clock work orange’ mimicking scene
           Close-up of an iPhone – techno convergence
                                                                       Secs
           All the above will be montage footage with a voiceover

       •   Voiceover explaining what hegemony & democracy is
 15    •   Animation of pyramid hierarchy to explain hegemony.                •   Presenter compares hegemony to democracy
       •   Higher power at the top – people that control the media
           – anonymous                                                  15    •   Weighing out debate

Secs   •   Media – collection of images to do with the media
                                                                              •
                                                                              •
                                                                                  Presenting the two sides – has it become democratic?
                                                                                  Short quoted Public interview’s - what they think
       •
       •
           The ideologies
           Society
                                                                       Secs       (about 3)
       •   Information and influence will travel down the hierarchy,
           but will show some coming down (web 2.0 making this
           possible)
       •   Voice over to explain what we are influenced by                    •   She asks 3 rhetorical questions,
 15    •   Zoom onto media level in hierarchy showing all different
           form of media – Social networking (Facebook, Twitter,
                                                                        15    •
                                                                              •
                                                                                  finishing on the documentary series title question
                                                                                  followed by an animation of the title.

Secs   •
           blogs, social news, YouTube) , TV, news, Magazines,
           radio, films, online dating
           Travels down to ideologies – nuclear family, body image,
                                                                       Secs
           status, social groups – ‘cliques’
Structure for 5 minute Documentary
                               1 Minute Introduction (Episode)
       •   Establishing shot of internet café to                  •   Screen shot with voice over of
 15        establish where presenter is                     15        presenter
       •   Long shot of presenter on computer                     •   How Facebook tailor searches
Secs   •   Gets up and starts to walk out with             Secs   •   Mac screen ‘liking’ a Facebook page
           camera following                                       •   comparing the news feed before and
       •   She discusses platforms of social                          after liking the page explaining the
           media                                                      way
           Facebook, social news, Twitter,                        •   Facebook alter what they will now see
           YouTube, Tumblr, online dating screen                  •   generating and manipulating them to
           shots shown                                                further like others similarly
       •   Statistics on social networking uses
           e.g 11 hours online vs. 10 hours in real life

       •   Public interviews on how much time                     •   Statistics of how of population is on
 15        they spend on social networking sites            15        social networking and what countries
       •   In Trafalgar square                                        have it – through prezi screen
Secs   •   Rage of ages – 19 – 30                          Secs       recording
       •   British people                                         •   Presenter in mid shot explaining
                                                                      perfect tool to control people catering
                                                                      to all their likes and giving them the
                                                                      feeling of power, freedom and control.
Structure for 5 minute Documentary
                2 Minute (To Focus On First Subtopic Of Episode)
       • Animation made with pictures fast forwarded of                   • Public interview (Transition fade into
 15      a time-line of how the internet has progressed
       • Begins with web 1.0
                                                                    15      interviews with public (Then fade into
                                                                            transparent background) of public
Secs   • Expert interview on sociological theory ‘upsurge’
         show how it was hegemonic with information
                                                                   Secs     shoppers)
                                                                          • quoted significant things they say on Web
         going out                                                          2.0 (texts fades on and off screen with
       • Images of information coming our of computer                       voiceover of interviewers)
         but none going in                                                • In Trafalgar square


       • Time lines moves
 15    • Presenter talks about examples – Social news,
         online dating, Wikipedia showing montage
                                                                    15
                                                                          •
                                                                          •
                                                                            Animation timelines moves to Web 3.0
                                                                            Shot of presenter explaining Web 3.0
                                                                          • Voiceover explanation of filter bubbles
Secs     footage on the basics of each, Social news to
         upload stories, online dating                             Secs   • Animation for feather explanation
                                                                            through the filter bubble with a ‘bubble’
       • sighing up filling out form
                                                                            animation to show them
       • Wikipedia reading stories and editing
                                                                          • Example of two different people typing in
       • implying increase of activism - signs of audience
                                                                            the same thing into Google and receiving
         becoming participatory
                                                                            different search results.
       • Animation moves to Web 2.0 where by there is in
 15      information going in and out
       • emphasise the revolution                                   15
                                                                          • Expert interview with IT Technicians on
                                                                            the future of Web 3.0 and algorithms, and
       • showing loads of people now getting involved with
Secs     using the web.
       • Montage footage of ‘YouTube’ celebrities (online          Secs
                                                                            if they will feather aid us or control us
                                                                            (through what we see and hear) (Cuts
                                                                            between 2 interviews)
         videos) and a fast increase in views followed by
         subscribers.
       • Voiceover by presenter informing the Web 2.0 basics
         where people can comment, post and then become
         part of someone else's posts – e.g the subscribers – be
         a part of what they do
Structure for 5 minute Documentary
               Last 10-20 Seconds (preview to after the break)
       •   A preview of the ‘Nam Cat’ craze                •   Montage footage of all the different
 5     •   How this supports this idea that          5         re-creations of the ‘Nam Cat’ video.
           everyone is very active over the
Secs       internet.                                Secs




       •   A clip of cat watching the video (clip          •   How social networking sites or
 5         from YouTube).                            5         internet servers are used to control us
                                                               through tailoring the search results
Secs                                                Secs       that we get.
                                                           •   E.g. Google and Facebook.
Script – First Half
Script – First Half
Script – Second Half
Script – Second Half
Storyboard
Storyboard
Storyboard
Storyboard
Storyboard
Storyboard
Shot List – First Half

Time:           Scene:              Shot Description:      Location:      Characters:         Props:    Costume:

        People walking around       Establishing shot.   Trafalgar        The general   N/A            N/A
00:05   Trafalgar Square – Fast                          Square.          public.
        motion.


        Statistics on screen with   Long shot.           Trafalgar        The general   N/A            N/A
00:10   background image of                              Square.          public.
        people walking around
        Trafalgar Square – Fast
        motion.

        People on using             Long shot.           Internet Café.   The general   N/A            N/A
00:15   computers inside an                                               public.
        Internet Café.



        N/A                         Close-up ‘Google’    N/A              N/A           iPhone.        N/A
00:20                               homepage.
Shot List – First Half

Time:           Scene:              Shot Description:     Location:       Characters:         Props:     Costume:

        N/A                         Close-up of TV      Living room.      N/A           TV             N/A
00:25                               screen.




        Presenter inside Internet   Mid shot.           Internet Café.    Presenter.    N/A            Formal top and
00:40   Café walking out.                                                                              skirt with a coat.




        Presenter walking out of    Long shot           Internet Café /   Presenter.    N/A            Formal top and
01:45   the Internet Café.                              Street.                                        skirt with a coat.
Shot List – First Half

Time:           Scene:              Shot Description:       Location:       Characters:         Props:     Costume:

        Presenter standing          Mid shot.             Internet Café.    Presenter.    N/A            Formal top and
01:45   outside Internet Café                                                                            skirt with a coat.
        talking to the camera.


        Clip from News Report.      Close-up of Screen.   N/A               N/A           Television.    N/A
01:47


        Archival footage of news    Close-up of Screen.   N/A               N/A           Television.    N/A
01:50   report.



        Presenter standing in the   Mid shot.             Central London.   Presenter.    N/A            Formal top and
01:55   street talking to the                                                                            skirt with a coat.
        camera.
Shot List – First Half


Time:           Scene:              Shot Description:     Location:      Characters:           Props:     Costume:

        List of what is             Close-up.           N/A              Voice-over of   N/A            N/A
01:58   democratic and what is                                           Presenter.
        hegemonic about the
        media landscape.

        Presenter inside Internet   Mid shot.           Internet Café.   Presenter.      N/A            Formal top and
02:05   café talking to the                                                                             skirt with a coat.
        camera while walking.


        Presenter walking out of    Long shot.          Internet Café.   Presenter.      N/A            Formal top and
02:10   the internet Café.                                                                              skirt with a coat.
Shot List – First Half


Time:            Scene:              Shot Description:    Location:   Characters:      Props:    Costume:

         Facebook user page.         Close-up.           N/A          N/A           Computer.   N/A
02:15


         Animation of statistics     N/A                 N/A          N/A           Computer.   N/A
02:10    on Facebook users.




         Animation of titles –       Close-up.           N/A          N/A           Computer.   N/A
02:15-   How the internet is the
         perfect tool for control.
  30
Shotlist
                                        Shot                                         Art dept
Time           Scene                                     Location   Characters                     Costume
                                     Description                                      /Props
       ‘Liking’ a page on          Screen Recording      Media      Presenter        • Mac       N/A
 15    Facebook, showing           from the Mac using    Room -     voiceover
secs   how it affects your         Quick Time            Mac        describing the
       feed, and information                                        effects and
       given on FB                                                  what its doing
       The presenter is            Mid shot              Living     Presenter        • N/A       • Brown/beige
 5     flowing talking on the                            space                                     coat
secs   statistics from the                               internet                                • Skirt
       public                                            cafe                                    • Converse
                                                                                                 • cardigan

       Statistics are written on   Statistics are        Media      Presenter        • Mac       N/A
 10    the screen on               written in Facebook   Room -     Voiceover
secs   hegemony and                comment boxes,        Mac
       democracy                   uploaded on blogs…
       An animation starting       Close up of           Media      • Presenter      • Picture   • Clear beige
 15    from Web 1.0 , with         drawings being        Room         voiceover        s           nail varnish
secs   sociological theory –       moved around in
       including visuals it and    fast motion to show              • Hand
       information coming out      it visually                        model -
       of a computer and                                              Gledis
       none going in
Shotlist
                                      Shot                                      Art dept
Time           Scene                                   Location   Characters                  Costume
                                   Description                                   /Props
       Examples of upsurge in    Screen Recording      Media      Presenter     • Mac       N/A
 5     the 90’s                  from the Mac using    Room -     voiceover
secs   showing picking boxes     Quick Time            Mac
       for online dating sight
       Followed showing          Screen Recording      Living     Presenter     • Mac       N/A
 5     someone clicking to       from the Mac using    space      voiceover
secs   edit on Wikipedia         Quick Time            internet
                                                       cafe
       Lastly writing or         Screen Recording      Media      Presenter     • Mac       N/A
 5     publishing story on       from the Mac using    Room -     Voiceover
secs   social news sites         Quick Time            Mac

                                 Close up of           Media      • Presenter   • Picture   • Clear beige
 5     Timeline animation        drawings being        Room         voiceover     s           nail varnish
secs   moves to Web 2.0          moved around in
                                 fast motion to show              • Hand
                                 it visually                        model -
                                                                    Gledis
       An edited video of        Screen Recording      Media      • Presenter   • Mac       N/A
 10    YouTube subscriber's      from Mac using        Room         Voiceover
secs   and views increasing      Quick Time
       and many video’s
       coming on the screen
Shotlist
                                      Shot                                       Art dept
Time           Scene                                   Location    Characters                  Costume
                                   Description                                    /Props
       Public shot significant   Two shot with         Trafalgar   Public        N/A         • Brown/beige
 4     ‘quote’ from interview    public and            square                                  coat
secs   on Web 2.0                presenter                         Presenter                 • Skirt
                                                                                             • Converse
                                                                                             • cardigan
       Public shot significant   Close up of the       Trafalgar   Pubic         N/A         N/A
 6     ‘quote’ from interview    public                square
secs   on Web 2.0

       Public shot significant   Mid shot of the       Trafalgar   Public        N/A         N/A
 5     ‘quote’ from interview    public                square
secs   on Web 2.0

       An animation              Close up of           Media       • Presenter   • Picture   • Clear beige
 2     introducing and           drawings being        Room          voiceover     s           nail varnish
secs   followed from Web 2.0     moved around in
       – to Web 3.0              fast motion to show               • Hand
                                 it visually                         model -
                                                                     Gledis
       Presenter is explaining   Full body shot        Living      • Presenter   • N/A       • Brown/beige
 3     to the audience what a                          Space                                   coat
secs   filter bubble is                                                                      • Skirt
                                                                                             • Converse
                                                                                             • cardigan
Shotlist
                                       Shot                                           Art dept
Time           Scene                                    Location   Characters                     Costume
                                    Description                                        /Props
       Information coming out     Screen shot           Media      Presenter      Mac             • N/A
 3     of a bubble surrounded                           Room       voiceover
secs   by many others

       Two Google searches        Split screen of       Media      Presenter      Mac             N/A
 7     presenting two             screen recording      Room       voiceover
secs   different search results   using QuickTime

       Expert interview on        Mid shot with name    Convent    Professional   •    Paper      N/A
 15    web 3.0 and algorithms     and profession in                technician     •    Desk
secs                              left corner                                     •    computer

       how audience are           Screen recording      Media      • Presenter    •    Mac        N/a
 5     fighting back on blogs ,   using QuickTime       Room         voiceover
secs   wiki’s and social news

       Clip of voting on a        Screen recording      Media      • Presenter    • Mac           N/A
 5     social news site           using QuickTime       Room         voiceover
secs
       Presenter carry’s on       Long shot – walking   Living     • Presenter    • N/A           • Brown/be
 5     explaining how             into a mid shot       Space                                       ige coat
secs   audience fight back                                                                        • Skirt
                                                                                                  • Converse
                                                                                                  • cardigan

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Assignment 12 (ii)_-_planning_for_documentary_draft_three[1] edited

  • 1. DRAFT 3 Assignment 12 (ii) – Planning for Documentary Kaya Sumbland Gledis Dedaj Rahel Fasil Joanne Aroda
  • 2. Structure For Whole Series Episode: Introduction: Beginning: Middle: End: (First 2 Mins) (15 Mins) (15 Mins) (15 Mins) • How the media is controlling • This is to make audience - Animation on the growing - Introduce algorithms and what information we receive, aware of the history of the number of people logging how it has been brought in Facebook, YouTube, web beginning with web 1.0 - onto social networking sites in as a new form in web ‘Social Google, Twitter. a detailed timeline (Facebook, Twitter) and a - Explain with animation Media’ – • Animation shows shot montage of social the use of a filter bubble • We are influenced by the information coming out of a networking sites - we will show a before The things that we watch. E.g. computer but none going in - How this has increased and after in Google Hegemonic Films are used to promote from the audiences dramatically over the years searches ideologies within society. • Sociological theory of and why? (Animated graph - Link it to social Puppeteer ‘upsurge’ in activism showing its growth) networking – going in • E.g. internet, phones, TV… • Presenter highlights social depth with the way Including establishing shot of networking – Facebook, - The different types of Facebook tailor your internet cafes (high angles, Tumblr, Twitter, Social media platforms and how newsfeed low angles), a bedroom (with News, Online Dating – how they have become so - Talking to the expert tech), train station (people on the web has come to a popular ( montage of ‘Nam behind the industry ask if phones) with close up of Wi-Fi revolution – more Cat’ and its hype and a they even know who connecting. democracy graph to show how many tailors our algorithms, • Leads to the Web 2.0 part of views its gained over time). who creates their ethics • The hierarchy of how the animation where - Being in sociological information travels out to the information comes in and - Reasons why social media theories into ethnics – world and is sued to control. out and social networking sites the extent of our Us. Higher power at the top • Showing how YouTube make for the perfect tool democracy and the rest of society at the gaines users success and used to control certain - To lead into next episode bottom. audience allow them to grow ideologies ( Split screen of go through why or fail– people gain great both social networking and algorithms promote a • Show case study of the boy success social media to show their hegemonic form of social who killed his mum mimicking • Public interviews on how different kinds of control) networking – just the soap ‘Coronation Street’, they feel about web 2.0 in or products within society. manipulates audiences with archival footage of news Trafalgar square (Their popularity aids their use in the sites broadcast. • Lastly web 3.0 with ability to reach a wide - Expert interview and voiceover presenter range of people.) examples of what we see • Weighing out the two sides of explaining it and what we don’t see the debate. What is • Examples of Google search - For example some hegemonic and what is tailoring searches marketers use certain social democratic about the media • Finish with expert interview networking sites or social
  • 3. Structure For Whole Series Episode: Introduction: Beginning: Middle: End: (First 2 Mins) (15 Mins) (15 Mins) (15 Mins) - The different types of - This part will be about how - To argue the first 15 minutes - Following this will social Media platforms. the audience are fighting back and explore how we think we explore the use of Facebook, Twitter and with the ability to generate are being given various choices, technological ‘Social Instagram are communication and their own information, doing this we will show montage however these choices are provided by higher powers who convergences, how it promotes and allows the Media’ sharing platforms. - The way that they use footage of people editing Wikipedia's, scrolling though determine your search results. - E.g. ‘Online Dating’ : Your constant landscape of media to develop – the algorithms to cater to and posting on their blog and match is determined for you. ways we are very vocal – the individual varies. posting social news stories - So we will show someone filling and influential by Facebook ensures that - We will outline the statistics in online dating application ourselves in technology, Fighting your newsfeed is catered to your taste and what of the amount of people on blogs, and the many different form, using a public interview, empathising with how they feel but presenting a conclusion to weather back you want to see is there and easily accessible. types of blogs – highlighting the minority groups within about this opportunity - However, then we will have an social media is hegemonic or Google search results are society being able to express expert explaining what they do democratic also catered to what themselves repeated with with their online form and how - Do this by showing how they believe you are social news – showing they chose their ideal partner, the use of iPads have interested in. They know footage of people ‘dig’ and who they are blocking out and developed – e.g the your interests from your ‘bury’ of Digg why apps and how ‘genius’ previous Google search. - We will go into detail, showing - We will have statistics on the on the iPad suggest and - How society is fighting how blogs are not consorted, success rates of those they imply what we should against a hegemonic showing the extent of what choose – and those who find download media platform. Through you can post, and why that love with people different to - Though ending with a blogs and Youtube should be able to happen themselves conclusion that we are channels created by though public interview, and always revolutionising ordinary people posting blog users interviews and and are becoming more their own views to a expert interviews as to why democratic large audience. nothing is censored
  • 4. Structure For Whole Series Episode: Introduction: Beginning: Middle: End: (First 2 Mins) (15 Mins) (15 Mins) (15 Mins) - How and if we are - Films : Used to install - How stereotypes - The news and how people influenced by the certain ideologies within have become have no control over what things we watch society or promote these hegemonic through is shown. It is seen as a through films and TV ideologies through someone's dictation reliable source of (Listing some examples of our culture of script. information especially in examples, Star Wars in relation to others and government and Trilogy, The Batman what they see - This is liked to the terrorism case studies as ‘Film & Trilogy) propaganda used in they have no other - Examples of specific films WW1 and WW2 to sources to gain Television’ - How ideologies have that have influence the promote the Nazi information from. been integrated into world the most alongside Regime. our daily watching's with statistics. - What is shown on the (News, soaps, Dramas) (Clockwork Orange, news is specifically Triumph Of The Will, War chosen for a certain Of The Worlds) representation. Particularly in The London Riots when the news mainly showed footage of youths rioting when statistics show that the majority of looters were adults. Youths have a stereotypically negative image now
  • 5. Choice of Episode The episode we will focus on is… We chose this episode because… • It was intriguing of all our subtopics • It has a lot of evidence of a great revolution • It would be easiest to get footage for • It is the most current and ‘in’ topic in the 21st century • It’s the most progressive form of media
  • 6. Structure for Episode Episode Introduction Introduction Beginning Middle End (1st 2 min) (1 min) ‘Revolution of The Web’ ‘Social Networking ‘Algorithms’ Sites’ • How the media is controlling • Presenter • Begin with web 1.0 with a • Introduce the way • To flow into the text what information we receive, in introducing the detailed timeline social networking episode we will Facebook, YouTube, Google, episode on • Animation shows forms as a revolution introduce algorithms Twitter. social information coming out of a from web 2.0 as a way of networking computer but none going in • Inform all the different controlling society • We are influenced by the things (Facebook, from the audiences types of networking, subtly that we watch. E.g. Films are YouTube and • Sociological theory of shots of people • Animation of the Social used to promote ideologies within society. Twitter) including • ‘upsurge’ in activism Presenter highlights social interacting with Facebook, Twitter, globe transforming – web 3.0 an statistics on networking – Facebook, Tumblr, YouTube, omnipresent device Medi • E.g. internet, phones, TV… how much Tumblr, Twitter, Social News, Online Dating • Animation of a filter Including establishing shot of people use it Online Dating – how the web • There will be public bubble will be a- internet cafes (high angles, low angles), a bedroom (with tech), • Establishing shot of has come to a revolution – more democracy interviews – why they use social networking • shown Go in depth using The train station (people on phones) internet café • Leads to the Web 2.0 part of and if they feel it’s a Rahel's Facebook, Hegemonic with close up of Wi-Fi to establish the animation where way of their voices doing through her Puppeteer connecting. where information comes in and being heard account before, then presenter is out • Show footage of the ‘liking’ a page to see • The hierarchy of how • Long shot of • Short supporting footage of way YouTube forms as the difference of her information travels out to the presenter on increasing subscribers and a cycle of democracy newsfeed – how it world and is sued to control. Us. computer views of a YouTube video, using ‘nam cat’ changes peoples Higher power at the top and • Gets up and increasing popularity – example – posting identity the rest of society at the starts to walk people gain great success video, re-posting, the • sociological theories bottom. out with • Public interviews on how re-producing their own, into ethnics – the camera they feel about web 2.0 in everyone now gets extent of our • Show case study of the boy who following Trafalgar square involved – however, democracy with killed his mum mimicking the • She discusses • Lastly web 3.0 with taste makers influence sociologist interview soap ‘Coronation Street’, with platforms of voiceover presenter video's such as ‘Friday – the importance of archival footage of news social media explaining it – R.Black’ ethnics on our broadcast. Facebook, • Examples of Google search • Statistics on how much identity social news, tailoring searches time we actually spend • Presenter concludes • Weighing out the two sides of Twitter, • Finish with expert interview online, which countries to question the the debate. What is hegemonic YouTube, and example of the way web to understand the ways democracy that and what is democratic about Tumblr, online 3.0 is becoming omnipresent it is a perfect way social network blinds the media landscape. dating screen control in a large mass us with shots shown
  • 7. Structure for 5 minute Documentary 2 Minute Introduction (Series) • Establishing shot of internet café • Go into detail on the influence e.g Disney film 15 • • Close up of typing Establishing shot of BBC Studio 15 • subliminal messaging Montage footage • Fast motion people waking • Lillo and stich – communism vs. capitalism Secs • • Screen shot of people uploading YouTube video People walking into watch a film at cinema Secs clip of alien reading out charges compare with article of Russian getting hold of atomic bomb • Shot of hash tag on a TV programme • 2012 hype to get out of recession – animation cycle • Supporting footage of news where America send 15 cigarettes to Germany • More detailed coverage of case study of ‘Coronation • • Establishing shot of billboard Screen shot on Digg – to ‘dig’ or ‘bury’ 15 Street’ murder Secs • Shot of shelves of magazines enforcing femininity • • Show corrie clip Clip of the news broadcast • • ‘Clock work orange’ mimicking scene Close-up of an iPhone – techno convergence Secs All the above will be montage footage with a voiceover • Voiceover explaining what hegemony & democracy is 15 • Animation of pyramid hierarchy to explain hegemony. • Presenter compares hegemony to democracy • Higher power at the top – people that control the media – anonymous 15 • Weighing out debate Secs • Media – collection of images to do with the media • • Presenting the two sides – has it become democratic? Short quoted Public interview’s - what they think • • The ideologies Society Secs (about 3) • Information and influence will travel down the hierarchy, but will show some coming down (web 2.0 making this possible) • Voice over to explain what we are influenced by • She asks 3 rhetorical questions, 15 • Zoom onto media level in hierarchy showing all different form of media – Social networking (Facebook, Twitter, 15 • • finishing on the documentary series title question followed by an animation of the title. Secs • blogs, social news, YouTube) , TV, news, Magazines, radio, films, online dating Travels down to ideologies – nuclear family, body image, Secs status, social groups – ‘cliques’
  • 8. Structure for 5 minute Documentary 1 Minute Introduction (Episode) • Establishing shot of internet café to • Screen shot with voice over of 15 establish where presenter is 15 presenter • Long shot of presenter on computer • How Facebook tailor searches Secs • Gets up and starts to walk out with Secs • Mac screen ‘liking’ a Facebook page camera following • comparing the news feed before and • She discusses platforms of social after liking the page explaining the media way Facebook, social news, Twitter, • Facebook alter what they will now see YouTube, Tumblr, online dating screen • generating and manipulating them to shots shown further like others similarly • Statistics on social networking uses e.g 11 hours online vs. 10 hours in real life • Public interviews on how much time • Statistics of how of population is on 15 they spend on social networking sites 15 social networking and what countries • In Trafalgar square have it – through prezi screen Secs • Rage of ages – 19 – 30 Secs recording • British people • Presenter in mid shot explaining perfect tool to control people catering to all their likes and giving them the feeling of power, freedom and control.
  • 9. Structure for 5 minute Documentary 2 Minute (To Focus On First Subtopic Of Episode) • Animation made with pictures fast forwarded of • Public interview (Transition fade into 15 a time-line of how the internet has progressed • Begins with web 1.0 15 interviews with public (Then fade into transparent background) of public Secs • Expert interview on sociological theory ‘upsurge’ show how it was hegemonic with information Secs shoppers) • quoted significant things they say on Web going out 2.0 (texts fades on and off screen with • Images of information coming our of computer voiceover of interviewers) but none going in • In Trafalgar square • Time lines moves 15 • Presenter talks about examples – Social news, online dating, Wikipedia showing montage 15 • • Animation timelines moves to Web 3.0 Shot of presenter explaining Web 3.0 • Voiceover explanation of filter bubbles Secs footage on the basics of each, Social news to upload stories, online dating Secs • Animation for feather explanation through the filter bubble with a ‘bubble’ • sighing up filling out form animation to show them • Wikipedia reading stories and editing • Example of two different people typing in • implying increase of activism - signs of audience the same thing into Google and receiving becoming participatory different search results. • Animation moves to Web 2.0 where by there is in 15 information going in and out • emphasise the revolution 15 • Expert interview with IT Technicians on the future of Web 3.0 and algorithms, and • showing loads of people now getting involved with Secs using the web. • Montage footage of ‘YouTube’ celebrities (online Secs if they will feather aid us or control us (through what we see and hear) (Cuts between 2 interviews) videos) and a fast increase in views followed by subscribers. • Voiceover by presenter informing the Web 2.0 basics where people can comment, post and then become part of someone else's posts – e.g the subscribers – be a part of what they do
  • 10. Structure for 5 minute Documentary Last 10-20 Seconds (preview to after the break) • A preview of the ‘Nam Cat’ craze • Montage footage of all the different 5 • How this supports this idea that 5 re-creations of the ‘Nam Cat’ video. everyone is very active over the Secs internet. Secs • A clip of cat watching the video (clip • How social networking sites or 5 from YouTube). 5 internet servers are used to control us through tailoring the search results Secs Secs that we get. • E.g. Google and Facebook.
  • 21. Shot List – First Half Time: Scene: Shot Description: Location: Characters: Props: Costume: People walking around Establishing shot. Trafalgar The general N/A N/A 00:05 Trafalgar Square – Fast Square. public. motion. Statistics on screen with Long shot. Trafalgar The general N/A N/A 00:10 background image of Square. public. people walking around Trafalgar Square – Fast motion. People on using Long shot. Internet Café. The general N/A N/A 00:15 computers inside an public. Internet Café. N/A Close-up ‘Google’ N/A N/A iPhone. N/A 00:20 homepage.
  • 22. Shot List – First Half Time: Scene: Shot Description: Location: Characters: Props: Costume: N/A Close-up of TV Living room. N/A TV N/A 00:25 screen. Presenter inside Internet Mid shot. Internet Café. Presenter. N/A Formal top and 00:40 Café walking out. skirt with a coat. Presenter walking out of Long shot Internet Café / Presenter. N/A Formal top and 01:45 the Internet Café. Street. skirt with a coat.
  • 23. Shot List – First Half Time: Scene: Shot Description: Location: Characters: Props: Costume: Presenter standing Mid shot. Internet Café. Presenter. N/A Formal top and 01:45 outside Internet Café skirt with a coat. talking to the camera. Clip from News Report. Close-up of Screen. N/A N/A Television. N/A 01:47 Archival footage of news Close-up of Screen. N/A N/A Television. N/A 01:50 report. Presenter standing in the Mid shot. Central London. Presenter. N/A Formal top and 01:55 street talking to the skirt with a coat. camera.
  • 24. Shot List – First Half Time: Scene: Shot Description: Location: Characters: Props: Costume: List of what is Close-up. N/A Voice-over of N/A N/A 01:58 democratic and what is Presenter. hegemonic about the media landscape. Presenter inside Internet Mid shot. Internet Café. Presenter. N/A Formal top and 02:05 café talking to the skirt with a coat. camera while walking. Presenter walking out of Long shot. Internet Café. Presenter. N/A Formal top and 02:10 the internet Café. skirt with a coat.
  • 25. Shot List – First Half Time: Scene: Shot Description: Location: Characters: Props: Costume: Facebook user page. Close-up. N/A N/A Computer. N/A 02:15 Animation of statistics N/A N/A N/A Computer. N/A 02:10 on Facebook users. Animation of titles – Close-up. N/A N/A Computer. N/A 02:15- How the internet is the perfect tool for control. 30
  • 26. Shotlist Shot Art dept Time Scene Location Characters Costume Description /Props ‘Liking’ a page on Screen Recording Media Presenter • Mac N/A 15 Facebook, showing from the Mac using Room - voiceover secs how it affects your Quick Time Mac describing the feed, and information effects and given on FB what its doing The presenter is Mid shot Living Presenter • N/A • Brown/beige 5 flowing talking on the space coat secs statistics from the internet • Skirt public cafe • Converse • cardigan Statistics are written on Statistics are Media Presenter • Mac N/A 10 the screen on written in Facebook Room - Voiceover secs hegemony and comment boxes, Mac democracy uploaded on blogs… An animation starting Close up of Media • Presenter • Picture • Clear beige 15 from Web 1.0 , with drawings being Room voiceover s nail varnish secs sociological theory – moved around in including visuals it and fast motion to show • Hand information coming out it visually model - of a computer and Gledis none going in
  • 27. Shotlist Shot Art dept Time Scene Location Characters Costume Description /Props Examples of upsurge in Screen Recording Media Presenter • Mac N/A 5 the 90’s from the Mac using Room - voiceover secs showing picking boxes Quick Time Mac for online dating sight Followed showing Screen Recording Living Presenter • Mac N/A 5 someone clicking to from the Mac using space voiceover secs edit on Wikipedia Quick Time internet cafe Lastly writing or Screen Recording Media Presenter • Mac N/A 5 publishing story on from the Mac using Room - Voiceover secs social news sites Quick Time Mac Close up of Media • Presenter • Picture • Clear beige 5 Timeline animation drawings being Room voiceover s nail varnish secs moves to Web 2.0 moved around in fast motion to show • Hand it visually model - Gledis An edited video of Screen Recording Media • Presenter • Mac N/A 10 YouTube subscriber's from Mac using Room Voiceover secs and views increasing Quick Time and many video’s coming on the screen
  • 28. Shotlist Shot Art dept Time Scene Location Characters Costume Description /Props Public shot significant Two shot with Trafalgar Public N/A • Brown/beige 4 ‘quote’ from interview public and square coat secs on Web 2.0 presenter Presenter • Skirt • Converse • cardigan Public shot significant Close up of the Trafalgar Pubic N/A N/A 6 ‘quote’ from interview public square secs on Web 2.0 Public shot significant Mid shot of the Trafalgar Public N/A N/A 5 ‘quote’ from interview public square secs on Web 2.0 An animation Close up of Media • Presenter • Picture • Clear beige 2 introducing and drawings being Room voiceover s nail varnish secs followed from Web 2.0 moved around in – to Web 3.0 fast motion to show • Hand it visually model - Gledis Presenter is explaining Full body shot Living • Presenter • N/A • Brown/beige 3 to the audience what a Space coat secs filter bubble is • Skirt • Converse • cardigan
  • 29. Shotlist Shot Art dept Time Scene Location Characters Costume Description /Props Information coming out Screen shot Media Presenter Mac • N/A 3 of a bubble surrounded Room voiceover secs by many others Two Google searches Split screen of Media Presenter Mac N/A 7 presenting two screen recording Room voiceover secs different search results using QuickTime Expert interview on Mid shot with name Convent Professional • Paper N/A 15 web 3.0 and algorithms and profession in technician • Desk secs left corner • computer how audience are Screen recording Media • Presenter • Mac N/a 5 fighting back on blogs , using QuickTime Room voiceover secs wiki’s and social news Clip of voting on a Screen recording Media • Presenter • Mac N/A 5 social news site using QuickTime Room voiceover secs Presenter carry’s on Long shot – walking Living • Presenter • N/A • Brown/be 5 explaining how into a mid shot Space ige coat secs audience fight back • Skirt • Converse • cardigan