1. Everything EMC at VMworld US 2012 :
The EMC Booth in the VMworld Solutions Exchange
• EMC is proud to a Global Diamond Sponsor!
• At the VMworld Solutions Exchange, EMC will be up
front and center with the main booth at #1203 and a
demo booth at #229.
• Welcome Reception: Sunday Aug 26, 4:00pm-7:00pm
• The Booth Hours Will Be:
• Sunday, August 26 4:00pm - 7:00pm
• Monday, August 27 10:30pm - 6:00pm
• Tuesday, August 28 10:30am - 6:00pm
• Wednesday, August 29 10:30am - 5:00pm

2. Super Sessions
SS1010 - Cloud Transforms IT. Trust Transforms Cloud. Big Data Transforms Business.
Tuesday Aug 28 (2:00 PM – 3:00 PM)
Cloud computing is transforming IT. The way IT deploys infrastructure, provisions resources, builds applications, and provides access to these
applications is changing dramatically, promising both greater efficiency and agility. At the same time, many businesses now see data volumes
growing so large they break traditional infrastructures – this is what EMC calls Big Data. Managing Big Data represents a huge challenge for
IT, but using analytics to provide insight into Big Data promises to transform business, delivering competitive advantage and breakthrough
business value. Cloud computing and Big Data will only be viable if they are underpinned by a foundation of trust – trust that the
infrastructure will be available 24x7 and trust that data will not be compromised by the latest advanced threats. Join EMC as we address the
changes necessary to move to a new model – one which requires IT to transform to an internal service provider, shifting focus from
infrastructure cost to business agility. We will discuss EMC’s technology direction and roadmap, our comprehensive integrations with
VMware, and customer experiences who have transformed IT and their business.
Jeremy Burton - EVP of Product Operations and Marketing, EMC Corporation
SPO3337 - Transform Your Mission-Critical Applications on EMC and VMware
Monday Aug 27 (11:00 AM - 12:00 PM)
A vital step towards delivering IT as a Service (ITaaS) is virtualizing mission-critical applications to gain unprecedented efficiency, application
availability, business agility, and time to market. Enterprises need to decide whether to virtualize their mission-critical applications and
supporting IT infrastructures while upgrading and migrating to newer releases, such as Oracle 11g, SQL Server 2012, SAP LVM, and SAP
HANA – and also completely new data and application models using technologies such as Hadoop. Come to this session to learn how Oracle
Databases can be successfully consolidated onto cloud environments while managing system resources to maintain SLAs and increase
performance of your Oracle environment. Understand where you can benefit the most by leaving the legacy RDBMS model behind – and
using next-generation technologies. Understand how to confidently transform your SAP environment and accelerate your application
deployments. Together, EMC, Cisco, and VMware are taking a leadership role within the SAP community to deliver certified SAP Landscape
Virtualization Manager and SAP HANA solutions to ensure that customers receive the scalability, high availability, disaster tolerance, and
continuous access required for their mission critical information. This session explores several customers’ transformational journey with SAP
Software as a Service (SaaS)-based application deployments and other mission critical applications and how they built world-class private
cloud infrastructures.
Adam Wagner - Consultant Cloud Architect, EMC Corporation, EMC Corporation
Sam Lucido - Oracle Global Functional Leader, EMC Corporation, EMC Corporation

3. SPO3338 - The Latest in IT Transformation with EMC and VMware
Wednesday Aug 29 (3:30 PM - 4:30 PM)
Cloud computing transforms IT, delivering the maximum possible IT efficiency and flexibility. Together, EMC and VMware enable the most
efficient and flexible infrastructure and management solutions for virtualization and hybrid cloud environments. This is a must-see session
for anyone wanting to hear and experience the latest integrated technologies from EMC and VMware and also what future innovations are
being developed, such as stretched active/active clustering. This session will cover the latest technologies including the updates to VAAI,
VASA, vSphere 5.1, vCloud Director 5.1, View 5.1, intelligent virtual storage with vCenter Operations, and a service-driven management
“mash-up” tool for better visibility and control in cloud environments. It will unveil major EMC platform updates that deliver non-stop
reliability and simplicity at unlimited scale for hybrid clouds, Big Data, and virtualized mission-critical applications. EMC will announce its
newest, scalable VSPEX reference architecture for VMware View. Likewise, EMC is transforming VMware backups, enabling VMs to be
backed up 3x faster with 30x quicker recovery. End-user computing in the post-PC era is very different from an accessibility, application, and
security perspective. Learn how you can build, centrally manage, and secure any SaaS, Web, and Windows applications to deliver them to
end-users on the device of their choice – and do it with incredible performance, experience, and cost-effectiveness. The session will include
real-world customer examples, updates to best practices, and fun demonstrations of the latest cutting-edge technologies.
Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation
Applications
APP-BCA1270 - Virtualizing Oracle Database from Big Iron with Near-zero Downtime
Monday Aug 27 (5:30 PM - 6:30 PM)
Almost all IT shops have Oracle databases which are running on legacy RISC / UNIX platforms, such as Sun Solaris, HP-UX, and IBM AIX. Many
of these customers desperately want to migrate these databases off of UNIX and onto x86 / Linux under vSphere. The reason is cost:
Running Oracle on UNIX is extremely expensive. Running Oracle under x86 / Linux on VMware vSphere is far less costly. The barrier to
migration is endianness. Since Oracle 10g, the internal Oracle datafile structure has been completely cross-platform, with one exception:
Endianness. Endianness refers to the order in which data is stored within the platform’s CPU. Most UNIX platforms are big endian and all x86
platforms, including VMware vSphere, are little endian. Thus, Oracle datafiles must be converted when they are transferred from UNIX to
x86 / vSphere. The real challenge is doing this with minimal, if any, downtime. Many of these databases are mission-critical and cannot
withstand significant downtime. Unfortunately, the built-in VMware platform migration tools (such as VMware vCenter Converter) only work
on the x86 platform as the source platform. For this reason, other tools must be used to migrate the database onto vSphere. This session
will cover detailed procedures and relative tradeoffs of the various choices for making this transition in as close to real-time as humanly
possible. In other words, various options exist for cross-platform migration of Oracle databases from RISC / UNIX onto vSphere, and each of
these will be discussed and compared in detail.
Jeff Browning - Tribal Shaman, EMC Corporation

4. APP-CAP3080 - Cloud Ready Front Office – How EMC is Working with VMware and NYSE Technologies to Put Trading Services in the Cloud
Thursday Aug 30 (1:30 PM - 2:30 PM)
Business requirements for most trading businesses are mature and well understood. However, due to the historical nature of trading
systems evolution (with development teams silo’d by trading desk, and with new groups entering via mergers and acquisition), application
services are fragmented and overly complex. Many Financial Services technology practitioners argue that a trading floor cannot exist in the
cloud. However, with economic factors driving trading volumes down to levels seen 10 years ago, fees have dipped accordingly, and current
technology infrastructure cost are unsustainable. It’s time to take a second look. There are clear benefits for modernizing trading
services. Consolidated, shared services and information models reduce cost and complexity, and enable more nimble response to the
avalanche of regulatory reporting requirements. Cloud-enabled trading services will take advantage of scale up/ scale down capacity and
lowest cost location. EMCC is working with VMware and NYSE Technologies to craft our Cloud Ready Front Office offering, built on
Nanotrader, VMware’s technical architecture for cloud-enabled trading services. This session outlines modernizing a trading firm’s
application portfolio.
Nancy Turbe - Partner, Capital Markets Industry Lead, EMC Corporation
Christopher Keene - VP, R&D, VMware, Inc.
Feargal O'Sullivan - Global Head of Alliances, NYSE Technologies
Infrastructure
INF-BCO2982 - Stretched Clusters & SRM; How and When to Choose One, the Other, or Both?
Tuesday, Aug 28 (3:30 PM-4:30pm) and Thursday, Aug 30 (11:00 AM - 12:00 PM)
Need to deploy a highly-available vSphere cluster that spans two data centers? When should you deploy a geo-spanned storage cluster, a
distributed storage cache, or SRM?
Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation
Vaughn Stewart - Director for Cloud Computing solutions and Virtualization Evangelist, NetApp
INF-SEC2306 - Automated IT Infrastructure Management and GRC Technologies
Monday, Aug 27 (2:00 PM - 3:00 PM) and Wednesday, Aug 29 (8:30 AM - 9:30 AM)
This session will outline the integration of IT Infrastructure Management solutions from VMware, EMC, and Governance Risk and
Compliance (GRC) Technologies from RSA. Many organizations today struggle with exactly how to leverage the benefits of cloud computing
without sacrificing security, control, or compliance. Due to siloed structures or a lack of standardized GRC processes, some IT departments
lack visibility, are relegated to manual efforts, and lack a centralized audit function. The abstraction layers introduced by virtualization make
configuration management and compliance validation even more difficult. The presenters will conduct a detailed demonstration of the out-
of-the-box integration among VMware, RSA, and EMC technologies, showing the full lifecycle from policy creation, through scanning critical
IT assets automatically, and reporting results via a dashboard.
George Gerchow - Director, Center for Policy & Compliance, VMware, Inc.
Hoc Phan - Solution Marketing Manager, EMC Corporation

5. INF-STO2980 – vSphere 5 Storage Best Practices
Monday, Aug 27 (5:00 PM - 6:00 PM) and Thursday, Aug 30 (1:30 PM - 2:30 PM)
Storage industry experts will discuss a number of best practices for connecting vSphere 5 to SAN & NAS storage
platforms with a focus on performance, availability, and manageability.
Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation
Vaughn Stewart - Director for Cloud Computing solutions and Virtualization Evangelist, NetApp
INF-VSP1392 - Storage Partners Integration with VMware's Cloud Suite
Tuesday, Aug 28 (1:30 PM - 2:30 PM)
Come hear from storage partner executives (HP, EMC, Netapp, and Fujitsu) how they brought value to their
customers with an integrated solution with VMware. See how they integrate with the vSphere Web Client and
Monitoring solutions. Learn about their experiences working with VMware to integrate their product and what
functionality they expose. See what value integration with VMware's cloud suite could bring for you
Jessy Schoss - Director, Product Management, VMware, Inc.
Ameet Jani - Senior Product Manager, VMware, Inc.
INF-VSP1475 - vSphere 5 Design Discussions
Tuesday, Aug 28 (12:00 PM - 1:00 PM) and Thursday, Aug 30 (10:30 AM - 11:30 AM)
Led by authors Scott Lowe and Forbes Guthrie (co-authors of "VMware vSphere Design"), this session will focus
on high-level topics around vSphere 5 design. There are lots of decisions that need to be made in a typical
vSphere design, and VMware vSphere users who do not have experience in vSphere design might not be aware
of some of these decisions and the effect these decisions can have on the final implementation. This session
aims to help provide some high-level guidance on designing a VMware vSphere environment, with information
taken from real-world experience and a focus on interactive participation from session attendees.
Scott Lowe - CTO, vSpecialist Team, EMC Corporation
Forbes Guthrie - Virtualization Architect, vreference.com

6. INF-VSP1504 - Ask the Expert vBloggers
Monday, Aug 27 (2:30 PM - 3:30 PM)
One of the highest-rated sessions at VMworld is back for it's fifth year! Come meet four
VMware Certified Design Experts (VCDX) on stage answering your questions. We get the top
Virtualization Bloggers in the industry and get them on stage answering your questions in a
wide array of topics.
Scott Lowe - CTO, vSpecialist Team, EMC Corporation
Frank Denneman - Consulting Architect, VMware, Inc.
Chad Sakac - Vice President, VMware Technology Alliance, EMC Corporation
Duncan Epping - Principal Architect, VMware, Inc.
Rick Scherer - Senior vSpecialist, EMC Corporation
Operations
OPS-CIM1645 - Cross-Domain Performance and Capacity Management of VNX Storage Using
EMC VNX Connector and VMware vCenter Operations Manager
Monday, Aug 27 (2:30 PM - 3:30 PM) and Wednesday, Aug 29 (8:00 AM - 9:00 AM)
This session explores the integration of storage analytics with VMware vCenter Operations
Management resulting in cross-domain analytics to simplify the management of today’s
increasingly dynamic IT infrastructure. In addition, this session outlines the benefits of using
storage analytics to manage file and block storage across physical and virtual environments.
Sachin Mullick - Business Strategist, EMC Corporation
James Comstock - Sr. Director of Product Management - USD, EMC Corporation
Mahesh Kumar - Marketing Director, Enterprise Management, VMware, Inc.

8. Theater
The theater will be the main presentation stage in the booth used to make announcements and host presentations from experts,
customers, and partners.
vSpecialist Expert Bar
Do you ever have random question related to EMC products, services, and/or solutions but don't want to make a trip to see the
sales guy? Now you won't have to. The EMC vSpecialist Expert Bar will be open for business in the EMC Booth. Just walk on by and
our experts will be ready to assist with your questions. If you have a tight schedule and would rather make an appointment then
feel free to schedule ahead of time.
Find out more at information please read the blog announcement here.
Workstations
This year EMC will have 10 workstations in the booth that will showcase how a company can TRANSFORM NOW with....
Big Data Storage and Analytics
The worlds of Big Data and Enterprise IT are converging to create new challenges and opportunities for businesses across all industry
segments. At this demo station, we will showcase EMC storage and analytics solutions designed to help enterprises address these
challenges and unlock the value of their big data assets to transform their businesses. We will also demonstrate how Isilon OneFS
“Mavericks” will enhance integration with VMware vSphere by leveraging the VMware VAAI and VASA APIs to accelerate and
simplify Scale-Out NAS for virtualization.
Solutions for Small Business
Unisphere for VNXe, designed for the IT generalist, has set a new standard for ease of use and simplicity. The Unisphere Dashboard
is the window to all VNXe functions enabling the administrator to easily navigate to all aspects of management and support. You
can drive and experience Unisphere and the simplicity and efficiency of managing the new VNXe3150.
We will also be showcasing VSPEX. VSPEX, built on VNX storage, is designed for flexibility and validated to ensure interoperability
and fast deployment making it the ideal solution for small businesses who seek an easy path to the cloud. To go along with VNX
storage, VSPEX gives you the power to choose the technology in your solution – networking, server and virtualization – while
removing the complexity and risk that typically comes with such flexibility.

9. Fast and Efficient Storage
EMC will be showcasing Project X, our newest addition to our Flash portfolio. XtremIO, an all-flash array technology, can be cost-
effectively deployed to accelerate demanding virtual server and virtual desktop environments and make virtualization of I/O intensive
applications easy. The demonstration environment consists of an eight-way active XtremIO scale-out flash array with 64 standard SATA-
based MLC solid state drives running in a protected, high-availability configuration.
This configuration is capable of delivering over one million sustained fully random 4K IOPS at well under 1ms of latency. During the
demonstration we will show the following workloads running concurrently on a single XtremIO storage system:
1,000 VMware View persistent virtual desktops (VDI) under load generated by View Planner. This demonstrates
XtremIO's real-time inline deduplication, VAAI integration, ease-of-use, and high performance.
A service provider simulation with rapid provisioning of VMs through vCloud Director, highlighting XtremIO's zero-copy
VM cloning.
A world-record beating SPC-1 database benchmark showing XtremIO's amazing performance and low latency.
Mission Critical Applications
As information continues to grow (44X data growth in the next decade to 35.2 Zettabytes), it is more important than ever for enterprise
customers to have the highest levels of performance, scale and availability for their Mission Critical transactional and analytical
applications. Transform your Mission Critical applications including Oracle, SAP and Microsoft to automatically optimize performance,
federate storage resources and protect everywhere. Visit the “Transform Your Mission Critical Applications” workstation and see EMC’s
leadership in virtual storage that will help you consolidate mission critical applications and deliver new levels of performance and
efficiency through higher utilization rates, improved mobility and simplified storage management.
Backup and Recovery
Server virtualization is the new standard for servers due to the many benefits it provides in setup, deployment, management and cost
savings. Along with the benefits come new challenges for backup and recovery, and IT departments must look for optimized solutions
for both their virtual and physical servers. Learn how you can achieve faster backup and recovery along with application consistent
guest-level backup and full image-level backup. EMC software is integrated with VMware’s vCenter and vStorage API for Data
Protection, and targets EMC’s purpose built backup appliances. Discover how to transform your backup solution with EMC Backup and
Recovery Systems for faster performance, more reliable backup storage and lower costs.
Desktop Virtualization
EMC builds solutions for VMware View on the VNX family that increases scalability, security and reliability. With a centralized
infrastructure, security, management, business continuity, and desktop maintenance are greatly simplified, reducing operational costs
and delivering a more consistent and productive end-user experience. Leveraging a Flash 1st strategy with storage features such as FAST
Cache you can deliver performance indistinguishable from a traditional desktop experience at a reduced cost.
VSPEX is EMC’s complete solution for small and medium businesses to quickly deploy a virtualized desktop infrastructure with VMware
View. Validated by EMC to ensure you get the performance you expect, VSPEX leverages the VNX family for storage, while enabling you
to choose the technology your prefer for the remaining elements of the solution stack. EMC will be running a live VDI deployment in

10. Cloud-Optimized Management
ProSphere, DataBridge plus VC Operations - This demonstration highlights integration of VMware vCenter Operations with EMC
ProSphere through creation of custom Mashups built within EMC DataBridge enterprise mashup environment. This integration enables
you to build and present custom dashboards of all of your data center resources integrated with detailed analytics provided by vCenter
Operations. These views, enabled by EMC DataBridge allow you to accelerate deployment of your Cloud and provide your management
and internal/external customers with the visibility they need to demonstrate the value of your Virtual Data Center.
Empowering IT Operations to Provide Service Assurance to the Business - Today’s complex IT environments make service assurance
anything but easy. Factors such as the dynamic nature of a virtualized data center (VDC), the rapid pace of IT change, lack of visibility and
insight, and ineffective problem management make providing service assurance more of a long-term goal than short-term reality for
many. This demonstration show how and integrated management solution — powered by EMC and VMware technologies — can help
you provide service assurance by leveraging management automation to:
Obtain virtualized data center visibility
Simplify configuration management
Identify and act (determine the root cause of problems before users are impacted)
Cloud Service Delivery Platform (CSDP) - CSDP is a solution comprised of EMC and VMware products, designed to Automate the critical
functions necessary to efficiently and rapidly deliver a foundation for cloud computing, extending virtualization ROI. Ensures the
performance, health and optimization of virtualized applications and their underlying infrastructure. Includes: vSM, vCD, vCOPs,
vChargeback from VMware and UIM, ITO and APG from EMC.
Private Cloud
Right now, enterprises are turning to the private cloud to gain competitive advantage, increase IT agility and save money. Enterprises are
looking to take advantage of the benefits offered by private clouds: more elastic use of resources, flexible and on-demand provisioning of
resources. Visit this workstation and learn how to leverage your existing vSphere infrastructure to develop a private cloud environment.
Design and implementation considerations will be discussed along with the benefits of using VMware vCloud Director and VMware
vCenter Orchestrator to support your private cloud. Customer use cases along with a demonstration of VMware vCloud Director will
showcase how customers can transform their virtual infrastructure into a private cloud environment.
Secured Hybrid Cloud
CIOs are increasingly embracing the Hybrid Cloud as the opportunity to run their businesses smarter and more efficiently. To help them
meet the many challenges they'll face in crossing the IT galaxy to get to the Hybrid Cloud, EMC is defining and delivering products and
technologies to enable this transformative journey. Visit the “Transform NOW with Secure Hybrid Cloud” workstation and see how EMC’s