1. Social Media for Business Series
Course 2: Facebook For Business
June 15, 2011
Kirk Tramble

2. Facebook Facts
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC

3. Facebook Facts
 250 million mobile Facebook
users
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC

4. Facebook Facts
 250 million mobile Facebook
users
 150 million Facebook users
in US
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC

5. Facebook Facts
 250 million mobile Facebook
users
 150 million Facebook users
in US
 351,000 Facebook Check-Ins
to Los Angeles International
Airport
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC

6. Social Media For Business Series
Date Title
May 25 Social Media for Business Overview
June 15 Facebook for Business
July 27 Website and Blog for Business
Aug 24 Social Media for Business - Photos and Video
Sept 28 Twitter for Business
Oct 26 LinkedIn for Business
Nov 16 Social Places for Business
3 © 2011 Kirk Tramble Kizata LLC

7. Agenda
 Social Media Definition and Business Strategy Framework
 Why Facebook for Business?
 How is Facebook Organized?
 What is a Facebook Page?
 What is a Facebook Place?
 How To Create a Facebook Page for Business
 What are Facebook Deals?
 How To Setup a Facebook Deal
 Deal Promotion
 Questions
4 © 2011 Kirk Tramble Kizata LLC

8. Social media are media for social
interaction, using highly accessible and
scalable communication techniques. Social
media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.
- Wikipedia
5 © 2011 Kizata LLC

9. Strategic Framework: Hub and Spoke
A FEW POTENTIAL OBJECTIVES:
 Provide Information Facebook
 Build Customer Loyalty
 Identify New Leads Flickr
 Provide Customer Support
Twitter
APPROACH
Hub
 Determine the key objectives.
 Determine the best hub
 Determine the best spokes
YouTube
 Use spokes to drive visits to hub LinkedIn
6 © 2011 Kirk Tramble Kizata LLC

10. Why Facebook for Business?
 Reach
 600+ million registered Facebook users
 Word-of-mouth
 Facebook makes sharing personal endorsements easy
 Dialog
 Facebook enables a conversation
 Interesting and Fun
 Pictures, video, games, discussions, deals and more.
7 © 2011 Kirk Tramble Kizata LLC

11. How is Facebook Organized?
8 © 2011 Kirk Tramble Kizata LLC

12. How is Facebook Organized?
8 © 2011 Kirk Tramble Kizata LLC

13. How is Facebook Organized?
8 © 2011 Kirk Tramble Kizata LLC

14. What is a Facebook Page?
 Facebook Pages are special
pages for organizations,
businesses, celebrities, and
bands to broadcast
information to people who
choose to connect with
them
 Similar to profiles, but for
entities.
 You can create and manage
a Facebook Page for your
organization from your
personal account.
9 © 2011 Kirk Tramble Kizata LLC

15. What is a Facebook Place?
 Places is a Facebook feature that
allows users to see where friends
are and share their location
 Places allows users to check-in
 Places requires users to have
mobile access to the Facebook
application for iPhone, Android,
Blackberry
 Users create places
 Businesses and organizations
need to search for and claim
their Facebook Places
10 © 2011 Kirk Tramble Kizata LLC

16. How To Create a Facebook Page for Business
1. Click on this link
2. Choose the Page category
3. Add a logo
4. Invite Facebook Friends to
visit
5. Invite current customers
6. Post Status Updates
7. Integrate with your website,
using Facebook Like Box
8. Enable management from
mobile device
11 © 2011 Kirk Tramble Kizata LLC

17. What are Facebook Check-in Deals?
 Individual Deals: One-time deal, for both new and
existing customers. Might be used to drive in-store traffic.
 Loyalty Deals: May be claimed by customers after
between 2 and 20 check-ins. Great for driving repeat visits.
 Friend Deals: Friend Deals enable businesses to offer
discounts to groups of up to 8 people, when they check in
together.
 Charity Deals: Charity Deals enable businesses and
organizations to make a donation in the amount of their
choice to the charity of their choice each time someone
claims their deal.
12 © 2011 Kirk Tramble Kizata LLC

18. How To Setup a Facebook Deal
 Step #1: Choose your deal type
 Step #2: Define your offer
 Step #3: Specify run dates &
restrictions.
 Step #4: Push your deal. Push it
to all your child Places. This will
ensure that all child Places run
the same deal.
 Step #5: Promote your deal.
Promote it by posting a status
update on your Facebook
Page, or running a Facebook
Ad.
13 © 2011 Kirk Tramble Kizata LLC

19. Deal Promotion Examples
 The Gap offered a free pair
of jeans to the first 10,000
people who checked into a
Gap Store.
 Palms hotel offered a free
night stay
 McDonalds offered free
fries or a sundae
14 © 2011 Kirk Tramble Kizata LLC

20. Questions?
15
?
© 2011 Kirk Tramble Kizata LLC

21. Company Information
Tweet Kirk: @ktramble
Email Kirk: Kirk@kizata.com
Call Kirk: (510) 727-1402
Visit Kizata: www.kizata.com
Join Kizata on Facebook: Click Here
16 © 2011 Kirk Tramble Kizata LLC