2005/12/02 Talk about Blog, SNS, Flikr, Social Bookmark, Podcasting, Long Tail, IBM, Microsoft, Yahoo, Google, Web 2.0, Semantic Web

1. REVOLUTIONS
KAZUHIRO FUJIE

2. SBM
Social BookMark

3. Social BookMark
• ソーシャル・ブックマーク (SBM)
– ブックマークを共有する
• SBM Services (SBS)
– del.icio.us, Webshots, はてなブックマーク,
フロッグ, JoltMark, …
• ブックマーク情報にタグをつけられる。
• ユーザー間でブックマークを共有できる。

4. del.icio.us

5. はてなブックマーク

6. Flog

7. Podcasting
The next generation of radio.

8. Podcasting
• quot;Broadcastingquot; and quot;iPodquot;
• 「ネットラジオ」
– 音声データ（MP3）ファイルをダウンロード
– iPodなど(MP3プレーヤー)に入れて聴く。
• RSSを利用して音声データを提供
– ラジオ番組の更新情報をRSSでチェック。
– RSS2.0を利用
– 音声データの場所を指示。<enclosure>

9. Personal Blog

10. Podcasting Juice

11. Castella

12. Movie Trailers

13. iTunes Music Store

14. Podcast Download on
iTunes

15. Podcast on iPod

16. quot; Reload ! quot;
Captain Mifune

17. ‘Mifune’

18. Demo
Listen to the Podcasting

19. Steve Jobs
Stay hungry, stay foolish.

20. Frying High Again
• Stay hungry, stay foolish.
– 'You've got to find what you love,' Jobs says

21. quot; That is our karma.quot;
Rama-Kandra

22. quot; You believe in karma.quot;
Neo

23. quot; Karma is a word, like love.
A way of saying:
what I am here to do.quot;
Rama-Kandra

24. ‘station’

25. Web 2.0
Web Next Generation

26. Phenomenon
• 次世代を意味する言葉
– 2.0, Blog 2.0, Business 2.0, …
• 次世代Webの総称
– Web 1.0, Web 1.5 , Web 2.0
– Webの方向性を意味するもの。
– Blog, RSS, SNS, Semantic Web, …
• これら現象をまとめた言葉。

27. Web 2.0
• O‘Reillyのブレインストーミングにより生ま
れた言葉。
• What Is Web 2.0
– Tim O'Reilly
– Design Patterns and Business Models
for the Next Generation of Software
– http://www.oreillynet.com/pub/a/oreilly/tim
/news/2005/09/30/what-is-web-20.html

28. Web 2.0 Principle
• The Web As Platform
• Harnessing Collective Intelligence
• Data is the Next Intel Inside
• End of the Software Release Cycle
• Lightweight Programming Models
• Software Above the Level of a Single
Device
• Rich User Experiences

29. Formulated our sense of
Web 2.0 by example
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging (quot;folksonomyquot;)
stickiness --> syndication

30. Formulated our sense of
Web 2.0 by example 1/3
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite
--> upcoming.org and EVDB

31. Formulated our sense of
Web 2.0 by example 2/3
Web 1.0 Web 2.0
domain name speculation
--> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems
--> wikis

32. Formulated our sense of
Web 2.0 by example 3/3
Web 1.0 Web 2.0
directories (taxonomy)
--> tagging (quot;folksonomyquot;)
stickiness --> syndication

33. Folksonomy
• Folks + taxonomy
– 皆の + 分類学 （造語）。
– Folksonomies:人々による分類
• Tagging
– ボトムアップなタグ付けによる分類
– 無秩序で不正確で曖昧。でも良いじゃない。
– del.icio.us, Flickr, Technorati, …

34. Web 2.0 Design Patterns
1/2
• The Long Tail
• Data is the Next Intel Inside
• Users Add Value
• Network Effects by Default
• Some Rights Reserved.
• The Perpetual Beta

35. Web 2.0 Design Patterns
2/2
• Cooperate, Don't Control
• Software Above the Level of a
Single Device

36. The Long Tail
• 長いしっぽ
• 80:20の法則 (パレートの法則)
– 全体の8割の数値は全体を構成する2割の要素が生
み出しているという法則。
– 例えば、20%の人気商品が、全体の80%の売り上
げをあげる
• マスだけじゃなく、ニッチに眼を向けてみる。
– インターネットならできる。
• 検索はいつもロングテイル。

37. The Long Tail
• 長いしっぽ

38. The Long Tail
• 長いしっぽ

39. Core Competencies of
Web 2.0 Companies 1/2
• Services, not packaged software,
with cost-effective scalability
• Control over unique, hard-to-
recreate data sources that get
richer as more people use them
• Trusting users as co-developers
• Harnessing collective intelligence

40. Core Competencies of
Web 2.0 Companies 2/2
• Leveraging the long tail through
customer self-service
• Software above the level of a
single device
• Lightweight user interfaces,
development models, AND
business models

41. Neo vs. BOSS

42. Neo vs. BOSS

43. Neo vs. BOSS

44. quot; I only to say what I’ve
come to say.
After that, do what you
want, and I won’t try and
stop you. quot;
Neo

45. Neo vs. BOSS

46. quot; Speak.quot;
Machine

47. Neo vs. BOSS

48. quot; What do you want ? quot;
Machine

49. quot; Peace.quot;
Neo