This particular presentation was given to an audience comprising of NGO officials, and individuals working in non profit sector in domain of sustainable transportation. Many a times we complain of misreporting & non coverage of the issues which we are passionate about. This PPT tries to expose people on the other side of media to make them more acquainted with functioning of a reporter on a daily basis.

1. “Think Like a Reporter”*
(* The presentation was given to an audience comprising of NGOs officials & individuals working in
field of sustainable transportation issues )
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2. The First Step to a Big Story for a Reporter…
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3. **First Source of
Information
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4. The News Gathering Exercise…
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5. • Umpteen calls to reliable sources to get a news angle or an
interesting news.
• Scavenging through numerous press notes or press releases in
mail box and faxes.
• Making /Attending calls from public relation officials from different
organizations (Govt. & Non Govts) to get a lead for the story.
• Organizing appointments with experts, government officials,
corporate and other concerned persons for one particular story.
• Following up on leads and new developments in their individual beat.
• Using Social Media Platforms to gauge recent trends, posts or
tweets from people who matters.
• Google Alerts to keep a tab on their beats (domain of experise)
Modus Operandi of Reporters(1)…
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6. “Dog bites man is not the news; man bites dog
is news” – This still holds true !
Something Never Changes
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7. •Sourcing their contact numbers and fixing an appointment on phone or
meeting them personally.
•Jotting the points or recording the conversations of the interviewees for
future reference.
•Coordinating with a photographer or cameraman for visuals suited for the
article or visuals.
•Cross- checking the facts and figures mentioned in the article. Doubly
cross –checking them.
•Writing a balanced article with relevant data, quotes and views.
•The catch is – reporters need to be multi-taskers.
Modus Operandi of Reporter (2)…
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9. You Can Help Reporter By…
•Be specific on what you want to communicate in person/in phone or through email.
•Be prepared with relevant facts & figures.
•Answer their five Ws’ (Who. What. When. Where. Why.)and one H (How)
•Avoid Jargons & Technical words. Communicate in Simple & Lucid Language.
•Follow reporters with your official quote through emails to ensure you get quoted correctly
with correct spelling & designation.
•Send a press release on email. Post your quote & press release on your organization
website /link it from social media platforms
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11. •Reporter main objective is to gather news which is NEWSWORTHY,
they are neither your friend and nor your enemy.
•Provide them NEWS (new, unique, different perspective,
interesting case study, progress on development projects, facts
& figures ).
•Reporters are generally skeptics. It takes time to get them convinced
about anything. Answer all their queries convincingly.
•Reporter‟s job is to know what’s important to readers and provide
information that helps them make better decisions in their story.
•Reporters are not experts. They report.
•Most of the Reporters files more than one story in day. It varies
organization to organization & nature of publication.
Understand the Professional Need of a Reporter..
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12. Communicate Well…

13. Things You Need To Consider Before Media Interaction
Establish goals : Before getting started, clearly articulate your goals. The
goals we have going into our communication and outreach campaign will
drive the media relations work.
Identify NEWS : What reports, surveys, or briefing papers can we
produce or release that provides a new perspective? What media event will
communicate our news in a novel and effective way? What information can
we provide that offers a new „take‟ on the issue?
NEWS is bigger and broader than one organization or its issue/cause.
News is about the drama of everyday life. How can we present the issue in
a way that will be informative and dramatic without becoming sensational?
Craft your messages : Concepts ideas into a small number (2-3) of
manageable, easy-to-explain and understand key messages.
Appreciation: A congratulatory message, a pat on the back. In case of
misreporting, highlight the mistakes / suggestions.
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14. Reporters are HUMANS. They have a job
to do.
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15. Get Connected :
Kumar Manish
Communications & Public Outreach Professional &
Head, Communications, Centre for Green Mobility
kumarmanish9@gmail.com
Twitter : @kumarmanish9
Linkedin : http://www.linkedin.com/in/kumarmanish9
Slideshare: http://www.slideshare.net/kumarmanish9
Blog : www.communicatekaro.wordpress.com
Credits
Google
Spin Works by Robert Bray
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