kotak life insurance

[object Object],[object Object],[object Object],OM Kotak Mahindra Life Insurance MARKETING STRATEGIES OF KOTAK LIFE INSURANCE

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Kotak Mahindra Old Mutual Life Insurance is a joint venture of the Kotak Mahindra Bank Limited (KMBL) and Old Mutual Plc . The Kotak Mahindra Old Mutual Life Insurance was established in 2001 and it is considered as one of the fastest growing insurance companies in India.

PERFORMANCE OF OM Kotak Mahindra Old Mutual Life Insurance

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Definition “ Marketing mix is the term use to describe the combination of the four inputs which constitute the core of the companies marketing system – the product, price structure, promotional activities, and distribution system ”

MARKETING MIX PROMOTION MIX PRICE MIX PRODUCT MIX PLACE MIX

PRODUCT MIX “ Product is any article which the manufacturer desires to sell in the open market. It has the capacity to satisfy human wants.” ,[object Object]

 Maintain economy in business by promoting cost effectiveness.  Act as a trustee of policy holders.  Keep in mind the emerging trends in business environment.  Improve the quality of customer services.

PLACE MIX “ Physical distribution is the delivery of goods at the right time and the right place to the consumers”. ,[object Object],[object Object],[object Object],[object Object]

PRICE MIX Price is the valuation of the product mentioned by the seller. Seller is willing to sell, Buyer is willing to buy at this price. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTION MIX Promotional activities are for encouraging retailers and dealers to keep the stock of company’s product and also for consumers to purchase company’s products due to its various plus points ,[object Object]

MARKETING STRATEGIES OF PRODUCTS

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OUTLOOK MONEY Rates Kotak Life Insurance Plans among best in the industry

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kotak life insurance

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