This week's episode looks at email lead nurturing, a major tactic in marketing automation. Email lead nurturing is the deployment of a custom designed email drip campaign based on the action a website visitor takes. The presentation introduces 11 critical steps for marketing automation success utilizing email lead nurturing. Specifically, we look at opt-in content organization based on your sales funnel, logical sales funnel paths, best practices, email timing, analytics and testing. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74587/11-Steps-for-Online-Lead-Nurturing-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

1. Planning & Deploying Lead Nurturing
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2. 11 Steps to Nurture Leads
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3. Step #1
Inventory all Content Residing
Behind a Form
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4. Step #2
Organize Content by Category,
Persona or Problem it Solves
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5. Step #3
Divide Each
Category/Persona/Problem
Content Group into:
Top of the Funnel (TOFU)
Middle of the Funnel (MOFU)
Bottom of the Funnel (BOFU)
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6. Step #3
• TOFU
Whitepaper, Guide, How-to, Cheat Sheet
• MOFU
Video, Webinar, eBook
• BOFU
Demo, Trial Offer, Brochure, Assessment, Executive
Summary
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7. Step #3
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8. Step #4
Identify Content Gaps
Create New Content
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9. Step #5
Write Emails for TOFU Content
Suggesting MOFU Content
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10. Step #6
Write Emails for MOFU Content
Suggesting BOFU Content
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11. Step #7
Write Emails for BOFU Content
Suggesting more BOFU
Content and/or the Call
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12. Step #8
Write Short/Enticing Subject
Lines
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13. Step #9
Develop a Schedule/Timing
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14. Step #10
Track the Campaign
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15. Step #11
Let the Analytics Guide Your
Campaign Testing &
Adjustments
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16. How to Manage & Close
Internet Leads
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17. Thanks for Watching!
Slides are available at
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