5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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This week’s episode looks at five search metrics that truly matter. The video explores important SEO metrics that aren’t typically available in many of the most popular analytics packages today. Over the last three years search engine optimization has substantially evolved, but the software to measure success has not. Watch the video to learn what analytics are important to track in order to account for the plethora of changes over the years and how to use Excel to monitor trends. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76498/5-Search-Metrics-that-Truly-Matter-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.

Empresariales Tecnología

5 Search Metrics That Truly Matter

Twitter: #Kuno - @CPollittIU

Search Metrics That Truly Matter

Twitter: #Kuno - @CPollittIU

Search Metrics That Truly Matter

# of Keywords Driving
1. Traffic

2. Conversions

3. Customers

Twitter: #Kuno - @CPollittIU

Search Metrics That Truly Matter

# of Branded/Non-branded Keywords Driving
1. Traffic

2. Leads

3. Customers

Twitter: #Kuno - @CPollittIU

Search Metrics That Truly Matter

% of Unknown Keywords to Known
# of Unknown Keywords Driving
1. Traffic

2. Conversions

3. Customers

Twitter: #Kuno - @CPollittIU

Search Metrics That Truly Matter

All Associated Ratios (Known, Unknown,
Branded, Non-branded)
1. Visit to Conversion

2. Conversion to Customer

3. Visit to Customer

Twitter: #Kuno - @CPollittIU

2012 SEO Guide to Link Building

Facebook.com/kunocreative

Twitter: #Kuno - @CPollittIU

Thanks for Watching!
Slides are available at

Twitter: #Kuno - @CPollittIU

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5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

1. 5 Search Metrics That Truly Matter Twitter: #Kuno - @CPollittIU

2. Search Metrics That Truly Matter Twitter: #Kuno - @CPollittIU

3. Search Metrics That Truly Matter # of Keywords Driving 1. Traffic 2. Conversions 3. Customers Twitter: #Kuno - @CPollittIU

4. Search Metrics That Truly Matter Twitter: #Kuno - @CPollittIU

5. Search Metrics That Truly Matter # of Branded/Non-branded Keywords Driving 1. Traffic 2. Leads 3. Customers Twitter: #Kuno - @CPollittIU

6. Search Metrics That Truly Matter Twitter: #Kuno - @CPollittIU

7. Search Metrics That Truly Matter % of Unknown Keywords to Known # of Unknown Keywords Driving 1. Traffic 2. Conversions 3. Customers Twitter: #Kuno - @CPollittIU

8. Search Metrics That Truly Matter Twitter: #Kuno - @CPollittIU

9. Search Metrics That Truly Matter All Associated Ratios (Known, Unknown, Branded, Non-branded) 1. Visit to Conversion 2. Conversion to Customer 3. Visit to Customer Twitter: #Kuno - @CPollittIU

10. Search Metrics That Truly Matter Twitter: #Kuno - @CPollittIU

11. 2012 SEO Guide to Link Building Facebook.com/kunocreative Twitter: #Kuno - @CPollittIU

12. Thanks for Watching! Slides are available at Twitter: #Kuno - @CPollittIU

5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less

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5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less