How to Use Social Media to Build Your Professional Network and Market Your Law Practice.
Our panel of experts included:
Kenan Farrell, CEO of KLF Legal
Robert Pinchuck, CEO of Columbia Financial International
Your Host: John McTigue, EVP of Kuno Creative
Topics Discussed:
What are the facts and fiction about social media today?
How is social media being used for Networking with peers and other firms
Research and discovery
Marketing and lead generation
Community action and support
Examples of legal blogs and social media sites
What are the best practices for social media marketing?
Blogging, whitepapers, videos and webinars
LinkedIn, Twitter and Facebook
Lead generation and capture
E-mail marketing and lead nurturing
What are the rules of engagement for attorneys and firms?
Ethics and common sense
Social media policies
State and Bar Association regulations
Resources for learning more
http://www.newlegalnetworking.com
4. Manages Indiana Intellectual Property & Technology Blog and the Law Office of Kenan L. Farrell BlogKenan Farrell CEO KLF Legal @KLFLegal LinkedIn.com/in/kenanfarrell
10. Top Ten Marketing – Website Design, SEO Marketing, Social Network DevelopmentRobert Pinchuck CEO Columbia Financial Intl. www.columbialist.com LinkedIn.com/in/robertpinchuck
15. Agenda Social Media Facts & Fiction Social Media & the Law The New Marketing Rules of Engagement
16. Facts Over 50% of the world population is under 30 yrs old 96% of them have joined a social network Social Media has overtaken porn as the #1 activity Facebook now has over 500 million users worldwide The fastest growing segment on Facebook is 55 to 65-year-old females
17. Fiction Social media is just for kids and a waste of time Twitter is all about what you had for breakfast Facebook has no relevance in business Social media has no legitimate role in the law Social media is simply a lawsuit or disbarment waiting to happen
18. Reality There are 9,226 lawyer blogs in 74 subcategories, according to Blawgsearch.com Roughly one-third of the “AmLaw 100” top law firms are on Twitter In 2009, 86% of attorneys between the ages of 25 and 35, and 66% of those aged 46 or older were using social networking sites
20. Social Media Use in The Law Blogging News and comment, resources, marketing Networking via Social Networks Professional networking (LinkedIn, Twitter) Firm presence and engagement (Facebook) Research Background, Discovery, Voir Dire
21. Question 1 How are law firms and attorneys using social media today?
22. Social Media Issues Advertising & disclosure Are bloggers who review “endorsers” => FTC? Intellectual property Privacy Employer policies and employee use Juror communication w. outside world Wikileaks – trade secrets & national security
23. Question 2 What are the hottest issues in social media and how are they likely to be resolved? Pick one…
24. Personal vs Firm Branding Personal Brand Firm Brand Solo practitioners Blog, website LinkedIn networking, forums Facebook & Twitter Firm attorneys Blog LinkedIn networking, forums Personal Facebook, Twitter Website Practice info, history Partners, contact info Blog Facebook page The firm’s “personal side” Twitter News & updates
25. Question 3 How should attorneys and firms approach personal vs firm branding?
26. The New Marketing “Fish where the fish are…” Social media, smart phones, texting Content is King – the educational sell Blogs, videos, webinars, e-books for FREE Building Relationships Engage, ask and answer questions, be helpful Bring it Home Capture leads, measure results, optimize
27. Question 4 What are some examples of law firms or attorneys doing social media marketing?
28. Examples Sokolove Law YazTalk.com – for women with side effects from Yaz YazTalk on Facebook YazTalk on Twitter YazTalk on YouTube
29. Examples “… a partner-level attorney in Florida [who] uses Twitter to share the best tech articles he finds each week. After a few months of finding and sharing great tech articles, Bob was able to bring in a couple of tech companies as new clients,”...“They came to recognize, by the quality of his research and the articles he shared, that he really gets it.” “…we use LinkedIn to participate in groups relevant to our areas of expertise. We have gained a couple clients this past year based on relationships within groups as well as former colleagues or former classmates. We use Twitter to provide relevant, interesting information that we hope will be useful to clients and prospects…”
30. Example – How Not To… “…study by web consultancy Intendance found that 66% of firms had set up at least one account on Twitter. However, of the 48 accounts, 19 had issued zero tweets, despite some having hundreds of followers.” “Not only is this a wasted opportunity to connect with a range of stakeholders, it suggests laziness, lack of strategy and lack of initiative. In many cases it would be better not to have a Twitter account rather than have one that is dormant.”
31. Rules of Engagement Ethics are Ethics Same rules apply to in-person, phone, social med. Be Aware of State, Bar regulations Blogs, videos, webinars, e-books for FREE Don’t Solicit, Build Relationships As always, watch what you say or “retweet” Develop and Follow a Social Media Policy Guidelines for authorized use
32. Question 5 What advice do you have for firms and attorneys starting out in social media?
33. Special Offer for Attorneys & FirmsThe New Legal Networking GuideE-book: How to Use Social Media toGet New Clients for Your Law Firm Facts & Fiction Social Media & the Law New Media Marketing Lead Generation Personal / Firm Brand Rules of Engagement Real-World Examples 6-month Plan
34. Special Offer for Attorneys & FirmsThe New Legal Networking GuideE-book: How to Use Social Media toGet New Clients for Your Law Firm Special offer: $50 off (reg. $249) http://NewLegalNetworking.com Discount Code: “KunoLaw” Includes: A printed, bound edition shipped to your address -and- An e-book download
35. Special Offer for Attorneys & FirmsThe New Legal Networking Guide Special bonus: Twitter, Facebook and SEO Cheatsheets http://NewLegalNetworking.com Discount Code: “KunoLaw”
36. Special Upcoming Event Join Kenan Farrell & Keynote Speaker: Scott Jones, CEO of ChaCha http://www.myiupui.com/wired
37. Questions for the Panel Use the Question box In the Webinar Control Panel -or- Use the Twitter Hashtag #kunolaw
38. Special Thanks To Our Panel Robert Pinchuck Columbia Financial Intl. www.columbialist.com Facebook.com/rpinchuck LinkedIn.com/in/robertpinchuck Kenan Farrell KLF Legal www.klflegal.com Twitter: @KLFLegal LinkedIn.com/in/kenanfarrell Blog: klflegal.wordpress.com